1. PMC – Office Hours
Topic: Campaign Management

2. Welcome! Agenda: Your Host: Intro to Campaign Management Steve Purtell
Looking into the components of a Campaign
Analytical reporting in MARCOM
Global Governance Standards
FAQs
Questions/General Discussion
Your Host:
Steve Purtell
Training Manager
Zift Solutions
Agenda:
1.) Overview: What the purpose of the campaign is…create an omni channel experience for the partners.
a. Ask JB – Wiki set up. How do we search for the campaigns we are looking for? How things are named in PMC, the taxonomies. Use specific terms.
2.) Opening up a campaign – explain the pieces/components of a campaign. The ability of campaign. Definitions of content tactic, etc
a. Touch on FSAs, but save some of the next training.
b. Recommended campaign? Spark?
c. Show Campaigns in PMC. Overview of them. Show partner side, how they search for it. Execution of it, then transitions to MARCOM.
3.) Then see the MARCOM analytics for the results and report on that.

3. Intro to Campaigns What is a Campaign?
Campaigns are an easy way to bundle a collection of related marketing activities and content together into a strategic package that partners can use to reach prospects and generate growth.
This content can include activities or tactics, such as s, workflows, web plugins, print media, online advertising, social media, and more.
Campaigns are like file folders…
Use Full Service Activity vs FSA
Mention Customized Marketing Activities (CMAs)
Our funds management team brought up a good point – while Ansira is the vendor, we should position it as “The Funds Management Platform” to reinfornce that PMC is one, unified tool for partners and PMMs to utilize vs a series of different vendors.

4. Workflows, emails, webplugins and social media

8. Intro to Campaigns What is purpose of a Campaign?
The purpose of a campaign is to drive demand generation, support omni-channel marketing and create connected experience for the customer.
(Read slide)

9. What is value of campaigns to partners?
Craft integrated campaigns, both inbound and outbound to drive your unique business objectives.
Connected planning in PMC drives more results as it expands customer interactions to multiple activities. These interactions can be tracked across the platform.
PMC campaigns offer robust messaging which can be automated reducing creation time.
(Point 1) Partners have very specific business objects. They can take all the tools your providing to drive their unique business objectives. Partner may come with defined goals and objectives. For example unique partners goals would be net new, selling more to existing, partners looking to sell services and maintained. Maybe more hardware or software sales. Or they ,may want to gain market awareness, drive customer engagement and more. You can enable put all these campaign “puzzle pieces” together to focus on your combined business goals. We have pieces that you can put together. We have raw materials that you can craft together to drive those unique objectives. (Point 2) With Connected planning, everything is connected, have partners come with their business problems. You start executing and get reports, its all tracked. (Point 3) We have put in campaign automation to reduce creation time for the partners. Once you see success you can keep coming back to the system and quickly and easily target and use our prebaked templates.

10. What is the value in campaigns to Cisco?
Prepackaged campaigns allows the supplier to provide branded content to partners to increase engagement, improve open rates, and improve lead generation.
Integrated reporting allows you to gather data in one place for all the marketing activity around a specific product or service that is offered.
Create once, serve many. templates are pre-built so the supplier can use to create syndicated s for partners. These templates are designed with you so that you can reuse them for multiple campaigns and so that you can determine the level of co- branding available to your partners.
We are here to help you all coach your parnters to success. (Point 1) With suppliers short on time to conduct marketing and having to compete with other companies for the partners mind share. Having prepacked campaigns allows you to provide consistent branded content to partners. (Point 2) The integrated reporting provides a place for you to show the value to the client of what is working across marketing activates and products. (Point 3) Finally, you can create these once and quickly use them multiple times. The contact information, logos and images are stored across campaigns and you can determine the level of co-branding available to partners.

11. Demo

12. ZDS Global Governance
ZDS will be managing/executing publishing requests
Publishing process will follow those already reviewed with Cisco team
The content manager will be copied on all requests and assume the request is approved
Cisco will manage approvals on the request prior to submission to ZDS
ZDS will not be managing the approval process in advance of submissions
ZDS will provide monthly reports that can be leveraged for internal communications
Contact

13. FAQs: 1.

14. Getting Help PMC Training: David Trotto, dtrotto@cisco.com
Zift Platform:
(Add CMA or campaign – too focused on FSA)

15. Thank You!
We appreciate your time and engagement