1. IBM Software
Retail
Aginity – Helps companies send relevant, omnichannel messages at each stage in the customer journey
Delivers faster time to value
by quickly analyzing near-real-time
data from mobile, social and
other sources
Increases effectiveness
of acquisition, retention, and cross-sell and up-sell campaigns through iterative campaign design
The transformation: IBM Premier Business Partner Aginity sought to help retail and other companies use the Aginity Customer Insight Appliance (CIA) solution to create customer-centric marketing campaigns. Integrating the CIA solution with IBM ExperienceOne software, Aginity offers a rapidly deployable, best-in-class system for fueling personalized communications across channels.
Improves efficiencies
with self-service marketing tools that help free IT resources for more value-added projects
Client name:
Aginity
Case study link:
Quote:
The Aginity and IBM solution lets marketing analysts build rich, customized libraries of behavioral attributes that represent distinct steps along the customer journey and then execute appropriate tactics at each step. “With a living, breathing definition of their customers, companies can quickly turn insights into actions,” says Ted Westerheide, chief architect, Aginity.
Company background:
Based in Evanston, Illinois, IBM Premier Business Partner Aginity helps retail and other companies increase profitability by engaging with customers in relevant, personal ways throughout the customer journey.
Solution components:
Software
IBM Campaign
Aginity Customer Insight Appliance (CIA)
Business challenge:
For the first time, marketers can access a flood of information generated through mobile and social channels to better understand customer behaviors, opinions and passions and use the resulting insights to adopt analytics-driven strategies that target consumers as individuals. Aginity sought to help retail and other companies use the Aginity Customer Insight Appliance (CIA) solution with IBM Campaign software, part of the IBM ExperienceOne solution portfolio, to rapidly create customer-centric marketing campaigns. The CIA solution is built on the IBM® PureData™ System for Analytics offering, powered by IBM Netezza® technology.
Benefits:
Aginity integrated the CIA solution with Campaign software to create a rapidly deployable, best-in-class marketing analytics and execution system for fueling personalized, omnichannel communications. Validated as a Ready for IBM Smarter Commerce® offering, the preconfigured solution quickly generates actionable insights from diverse data sources and then uses a closed-loop feedback process to facilitate iterative campaign authoring. By improving the time-to-value and effectiveness of marketing initiatives, it allows companies to optimize customer acquisition, retention, and cross-sell and up-sell campaigns. The CIA solution’s self-service tools also free resources for more value-added projects.
“With a living, breathing definition of their customers, companies can quickly turn insights into actions.”
—Ted Westerheide, chief architect, Aginity
Solution components
Software
IBM Campaign
Aginity Customer Insight Appliance (CIA)
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