MyRide Playbook Add-On Module (Not part of Core System) Victoria Fulton E: victoria.fulton@trapezegroup.com C:

Positioning Statement For mid-sized transit agencies (25 to 150 vehicles) Who want to provide cost effective, real-time transit information to customers with diverse needs My Ride is a Passenger Information System that makes relevant, timely and accurate GPS- enabled transit information and trip planning functionality available via the web, SMS text and over the phone Unlike other real-time passenger information systems available from fixed route ITS providers and 3rd party application developers Our product provides a fully integrated, comprehensive solution with consistent features and user interface across all web- enabled devices that is agency-branded and provides an exceptional user experience. It also addresses the needs of transit customers who may not have access to a web-enabled device by providing SMS text and interactive voice capability.

Business Benefits Increased Customer Service and Ridership with Reduced Costs Device Agnostic (with Web App functionality) Accessible and Equitable Solution (Web, SMS, Voice) Agency Branding and Customization Simple to Deploy No Ongoing Development Costs Single Point of Contact

Key Features ‘Current Location’ technology based searches On the spot and future ride ‘Trip Planning’ capabilities Real time map showing route patterns, bus location, next bus arrival times and bus capacity information (optional) Service Interruptions pushed to riders with Real-Time tracking capability Web App, Android and iPhone apps available Brandable & Expandable Integrate agency logo and color scheme Add pages for more services Administrator portal for Agency accessibility to make changes Easily Managed from an IT perspective – ‘Set-it-and-Forget-it’ Once set up it runs from the Streets Schedule software, so no manual scheduling required for the site, it updates automatically when Streets does

Key Benefits Single agency branded URL with responsive design Navigation aid Favourites Consistent functionality and navigation across devices Real-time information All the information riders need in one place Dynamic, interactive map Supports routes with multiple patterns Automatic geolocation Advanced trip planning Simple, intuitive searches Automatic updates Graphical representation of multiple trip options ADA Compliant – with SMS Alerts and IVR (Interactive Voice Response)

Easy to Access Non-internet Options Easily discovered and shared links No download needed Works on any web-enabled device Non-internet Options Next bus information through SMS Same information through IVR Relief to call centers

Web-based Administrator Low IT work: Set it and Forget It Schedules update automatically No staff intervention required No need to design, build & maintain Web-based Administrator

Web UI

Mobile UI

SMS and IVR (Interactive Voice Response)

What’s New Choices for All Riders MyRide Web MyRide iOS & Android Apps (Option) MyRide SMS MyRide IVR (Option)

Apps iOS & Android Apps More choice MyRide Android/iOS apps available on Google Play and Apple App Stores Consistent user experience Same great functionality and familiar interface as MyRide Web Easy to discover Users search for Agency branded apps

Choices for All Riders No additional management overhead Any updates made in MyRide Administrator are pushed out to all platforms simultaneously Infrequent need for riders to update Minor updates are automatically applied TripSpark Republishes for you! Annual republishing with major upgrades included with maintenance

News Improved communication and reduced calls to customer service Provide timely information about service changes, delays, fares and other transit related news Share news on Google+, Facebook and/or Twitter, providing even more communication channels Users can subscribe to what is relevant to them Turn on notifications to receive General news Select one or more routes to receive route-related news myride.com

Customer Accounts Simple, secure account creation Quickly create an account with just an email and password Or users can sign up using a Facebook or Google account rather than having yet another account to manage Users stay informed wherever they are Add a second email Add a mobile number for SMS Enable push notifications on smartphone, tablet or desktop

Notifications No need to monitor bus status Schedule a one-time or recurring notification Notifications can be set up as emails, SMS and/or push notifications Easily set up as many notifications as desired Handy map tool helps users locate their stop No unwanted messages while on vacation Turn notifications off then back on without having to re-set up notification

Service Interruptions myride.com Ensure service disruptions aren’t travel disruptions Notify riders which stops are affected by service interruptions and detours Show the new pattern of travel and location of temporary stops Provide real-time departure information for temporary stops Lessen burden on agency personnel by reducing customer calls questions and complaints myride.com *Requires Service Interruptions Add-On Module

Accessibility Riders can make use of accessibility features available in iOS & Android devices such as…. Voice over functionality allows anyone with a visual impairment: to have MyRide read to them, including buttons, icons, links, and other interface elements use gestures to navigate and select their options Magnification, contrast and colour options to make the displays easier: for some people with color blindness to make out for some people with low vision Touch accommodations helps users with motor skill impairments by: limiting spurious input from unintended touches

MyRide Administrator Minimize demand on resources with simple MyRide management Manage all MyRide platforms in a single, intuitive web-based application MyRide Web MyRide SMS Promote Agency branding with customization tools Add agency logos and reflect agency colors in MyRide Web, Apps and E-mails Free tools such as Eye Dropper for Chrome makes customizing colours quick and easy (http://eye-dropper.kepi.cz) Configurable templates support tailoring of E-mail and SMS notifications Define units and other settings to meet Agency needs MyRide iOS/Android Apps MyRide IVR

MyRide Administrator Create engaging news posts Include pictures, videos and hyperlinks with an intuitive publishing tool Ability to schedule postings and expiry dates Ensure riders get important and relevant information about service interruptions Edit and enhance detour information pushed out to MyRide Flexible account management Create accounts with configurable role-based access

Service Interruptions Service interruption notification content is auto generated from Streets Schedule Ensures information is accurate Eliminates need to recreate content in MyRide Content can be edited to provide additional context or add multimedia myride.com *Requires Service Interruptions Add-On Module

Google Analytics Gain valuable customer insights by taking advantage of rich data to learn what information is important and used by customers

MyRide Marketing Package Educate customers and increase ridership with: Brochures (print & digital) MyRide promo business card MyRide Text promo business card Get a head start Ready-made content that Agencies (or TripSpark) can modify Learn what works Information on approaches and venues have been successful for other transit agencies

References MyRide Overview Video MyRide Administrative Portal Video Site References: Lethbridge Transit – MyRide Success Story MyRide User Testimonial video MyRide customer site – Lethbridge Transit