From Idea to Business ENT4000

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Presentation transcript:

From Idea to Business ENT4000 September 22nd, 2009 4th tutorial

Business plan Executive summary Business idea Management team Market analysis Businessmodel and organization Goals, strategy, and actionplan Financial plan Risk analysis

Business idea Key questions: What is the problem we are solving? How are we solving the problem? Unfair advantage? Key contents: Business idea Vision and mission statement (3.1-2) Value proposition (3.3)

Market analysis Market description Growth and maturity (4.2) Competitive situation - Six forces (4.2) Regulatory issues - PEST Barriers to entry (4.4)

Market analysis Define target market and positioning Who is the most attractive customer? What is the favorable position in the market? Desired marketing mix Product attributes Price levels Place Promotion

Next exercise PERFORM MARKET ANALYSIS PREPARE PRESENTATION OF BUSINESS IDEA AND MARKET ANALYSIS >> Email to k.c.berge@sfe.uio.no (deadline: 6th okt 8 a.m. – present in class)

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