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Business Plan Preparation ESBM 4830 & EMEN 4825
Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado Elements of a Business Plan
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Business Plan Elements
Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Length 20 pages Elements of a Business Plan
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Business Plan Elements
Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Last to be written Length 20 pages Elements of a Business Plan
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Business Plan Elements
Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Features and Benefits Length 20 pages Elements of a Business Plan
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Business Plan Elements
Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Segments Size and Trends Competition Length 20 pages Elements of a Business Plan
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Business Plan Elements
Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Target Customer Pricing Advertising & Promotion Distribution Sales Length 20 pages Elements of a Business Plan
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Business Plan Elements
Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding Requirements, Valuation Scope of Operations On-going Operations Length 20 pages Elements of a Business Plan
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Business Plan Elements
Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Key Milestones Length 20 pages Elements of a Business Plan
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Business Plan Elements
Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Organisation Team Length 20 pages Elements of a Business Plan
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Business Plan Elements
Executive Summary Product or Service Description Industry and Marketplace Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Length 20 pages Sustainable Elements of a Business Plan
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Business Plan Elements
Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Length 20 pages Income Statement Balance Sheet Cash Flow Risks Elements of a Business Plan
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Business Plan Elements
Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding & Valuation Length 20 pages Valuation of Business Request for Funding Elements of a Business Plan
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Market Research Primary - talk to people interviews & customer surveys
Secondary – research market & industry information Elements of a Business Plan
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Market & Industry Analysis - Primary
Interviews – at least 5 per team member Start you concept broadly, then narrow focus Modify approach Questions you ask People you talk to End of interview – write Call Report Ask who else must I talk to? 30 minutes to think and summarize. What have I learned? What further information do I need? Elements of a Business Plan
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Market & Industry Analysis - Primary
Customer surveys Qualitative now – at least 10 people Quantitative later –enough to validate the demand from your target market Elements of a Business Plan
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Market & Industry Analysis - Secondary
Internet & Business Library resources & data bases Trade publications Industry Associations Financial information Funding Operations & Distribution See Market Research & Resource Guidelines on the Resource page of the course website. Elements of a Business Plan
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Executive Summary Opportunity Product/Service Marketing Strategy
Competitive Advantage Management Financial Funding One page Get investors attention High tech VC's 2000 plans per year Elements of a Business Plan
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Executive Summary Opportunity = Compelling & solves a problem
Product/Service Marketing Strategy Competitive Advantage Management Financial Funding = Compelling & solves a problem = Differentiation = Key elements = Sustainable = Critical = Revenue, profitability = Cash required, offering One page Elements of a Business Plan
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