1. Company Name
Business Plan

2. Mission Statement
In a succinct sentence or paragraph, state your company’s main goal or long-term mission.

3. Competition Summarize the competition.
Outline your company’s competitive advantage.

4. The Team List CEO and key management by name.
Include previous accomplishments to show that these are people with a record of success.
Summarize number of years of experience in this field.

5. Market Summary Summarize the current market.
Review information about business environment, market shifts, or major companies in the field that give indications of opportunities for you company.

6. Opportunities Identify market problems and opportunities.
List consumer needs and challenges.
Define products and services that will meet those needs and solve those challenges.

7. Business Concept
Summarize the key technology, concept, or strategy on which your business is based.

8. Goals and Objectives List 5-year goals.
List objectives and the means by which you will measure success in meeting them.

9. Financial Plan Describe your financial model.
Outline your method for determining pricing.

10. Resource Requirements
List requirements for the following resources:
Leadership
Sales and marketing personnel
Computers, communications, and other technologies
Investments
Raw materials
Product development
Special services to clients

11. Risks and Rewards Outline risks within your business.
List potential problems and challenges.
Describe worst-case scenarios.
Estimate probability of success.
Show expected rewards to the company and its investors.

12. Key Issues List short-range issues. List long-range issues.
State consequences of postponement in resolving issues.
Outline how funding will help resolve issues.