1. Center for Entrepreneurship From Idea to Business ENT4000 October 15th, 2009 5th tutorial

2. Center for Entrepreneurship Assignment – hand in 22.10.09 Write the index of your business plan. Fill in those areas that you already have worked with: 1) Your idea 2) Marketing  Possible Business Models  Max. 3 pages.  Email to k.c.berge@sfe.uio.no and eiralvdb@sfe.uio.nok.c.berge@sfe.uio.no  (Deadline: 22th Oct 9am – present in class)

3. Center for Entrepreneurship Business plan –Executive summary –Business idea –Management team –Market analysis –Businessmodel and organization –Goals, strategy, and actionplan –Financial plan –Risk analysis

4. Center for Entrepreneurship Business idea Key questions: 1.What is the problem we are solving? 2.How are we solving the problem? 3.Unfair advantage? Key contents: 1.Business idea 2.Vision and mission statement (3.1-2) 3.Value proposition (3.3)

5. Center for Entrepreneurship Market analysis Market description 1.Growth and maturity (4.2) 2.Competitive situation - Six forces (4.2) 3.Regulatory issues - PEST 4.Barriers to entry (4.4)

6. Center for Entrepreneurship Market analysis Define target market and positioning 1.Who is the most attractive customer? 2.What is the favorable position in the market? Desired marketing mix 1.Product attributes 2.Price levels 3.Place 4.Promotion

7. Center for Entrepreneurship Next exercise 1.PERFORM MARKET ANALYSIS 2.PREPARE PRESENTATION OF BUSINESS IDEA AND MARKET ANALYSIS >> Email to k.c.berge@sfe.uio.no (deadline: 6th okt 8 a.m. – present in class)

8. Center for Entrepreneurship Creating new business opportunities 1.What is an idea? 2.How do you create an idea?

9. Center for Entrepreneurship Exersice 1.Identify a need 2.Create a solution for it 3.Execute Limitation: NOK50 Deadline: Tuesday Sept 1st Presentation: 5min (inkl financial summary)