1. NDBF – Business plan (A)
Lim Sei cK

2. Business plan

3. Typical contents Executive summary Description of the business
Situational audit (where are we now?)
Statement of aims and objectives (where do we want to go?)
Strategy and tactics
Marketing: key questions to be answered
Marketing plan

4. Contents (cont) Operations plan Management and organization
Forecasts in the business plan
Financial data
Financing required

5. Executive summary What is the business? What is the market?
What is the potential for the business?
Forecast profit figures
Funding requirements
Prospects for the investor/ lender

6. Description of the business
@ What is the business?
A brief description of the business idea and why it should be a success
History of the enterprise and its ownership
Information about the entrepreneur’s qualifications, experience and financial status
Location

7. @ Products and services
A description of the product and what it does
An explanation of ways in which the product is distinctive and unique
Analysis of the competition
How the product will be developed and what new products are being considered as replacements
Intangible assets & protection (e.g. copyright, trade marks)

8. @ The market
Size and expected growth of the market
Analysis of market by segments
Identification of target segments
Competitors - who they are, ownership, size, market share, likely response to the challenge
Customers (existing & potential) - who they are, how they buy, why they buy
Distribution channels

9. Situational audit (where are we now?)
@ Purpose of data collection and analysis:
Determine which opportunities to pursue
Identify SWOT
Identify competitive advantages
Provide a background for the formulation of strategy

10. @ Main analytical techniques:
PEST/ PESTLE analysis
SWOT analysis
Competitor analysis
Marketing audit