1. Elements of Business Plan
Cover
Title Page
Executive Summary
Market research and Analysis
Economics of the farm business/ Description of Venture
Marketing Plan
production and Operation Plan
Development Plan
Management Team
Action Plan: Schedule, Critical risks, problems
Financial Plan
Offering
Appendixes

2. Business Planning Steps
Cover
Title page
Idea generation, Vision, Mission, Objectives, Strategies
Market research and Analysis
Marketing strategy
Production planning
Management and Organization
Financial plan
Company formulation. etc

3. Executive Summary
Short and concisely lays out what the farm business is
Hook the reader – create the right tone
Highlight firm’s customer value proposition
Common subsection:
- description of opportunity and strategy
- farm business concept
- farm/industry overview
- target market and projections
- competitive advantages
- farm compelling economics, production, profitability and harvest
potential
- team
- offering