The 3 Secrets To Explosive Business Growth in 2016! 9/14/2018 The 3 Secrets To Explosive Business Growth in 2016! Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming! Chris Ripley, Strategic Marketing Group, 301-638-4755

Chris Ripley cripley@smg2.com facebook.com/smgmarketing @chrisripley – 942 followers – trying to get to 1000

About Me 22 years retail marketing, sales, and management Started Strategic Marketing Group in 2003 MS in 2005 Adjunct prof at CSM and UMUC

The 3 Secrets To Explosive Business Growth in 2016! Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming!

Only three ways? YES!

#1 Get more customers

#2 Get customers To buy more often

#3 Get customers To spend more

Don’t overlook this… Customers x Items Purchased x Purchase Value = Total Revenue 100 x 5 x $10 = $5000

20% Growth in each area… Customers x Items Purchased x Purchase Value = Total Revenue 120 x 6 x $12 = $8640

73% Growth Overall Improving slightly in each area creates a compounding effect EVERY business has the opportunity to improve in these three areas Fundamentals may not seem sexy, but they work!

How?

#1 Get more customers

Drive inbound traffic to your business website 1. Get more customers Drive inbound traffic to your business website

Search engine optimization 1. Get more customers Search engine optimization

Who Cares? There are over two billion people online 93% of online experiences begin with a search engine The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo (Search Engine Journal)

Who Cares? 77% of search engines choose organic over paid listings1 67% choose organic search results when purchasing2 Organic click-through generates 25% higher conversion rates than PPC3 (1,2,3Search Metrics)

1. Get more customers Email marketing

What’s more The DMA email drove $67.8 billion in sales in 2012 and it’s projected to produce $82.2 billion in sales in 2016.

Social media marketing 1. Get more customers Social media marketing

Customers WANT YOU on social media 93% of customers expect companies to have a presence on social channels1 85% expect companies to interact with them on those social channels2 (1,2 Cone Business Study on Social Media, 2008)

People are talking. Are you part of the conversation? Social media is not a passing fad! 53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance) The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA)

1. Get more customers Mobile marketing

Location-based marketing From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads. (Borrell Associates)

Mobile

Improve the effectiveness of your promotional efforts 1. Get more customers Improve the effectiveness of your promotional efforts

1. Get more customers Track your results and optimize your campaigns

1. Get more customers Find new/better places to advertise (social media, mobile, email, etc.)

1. Get more customers Create stronger, more targeted offers that appeal to more people in your market

1. Get more customers Remove the risks associated with buying from you by giving a strong guarantee

Build your reputation as an expert 1. Get more customers Build your reputation as an expert

1. Get more customers Host a free webinar and demonstrate your expertise

1. Get more customers Send weekly educational/ informational newsletters (electronic or print)

1. Get more customers Create training/educational resources (video, educational downloads, etc.)

1. Get more customers Ask for Referrals

#2 Get customers To buy more often

2. Get customers to buy more often Build your list!

2. Get customers to buy more often Create a customer mailing list

2. Get customers to buy more often Send out promotional emails to your house list on a regular basis

2. Get customers to buy more often Use scarcity to get customers to act now instead of later (e.g. limited-time promotions)

Don’t let them forget you! 2. Get customers to buy more often Don’t let them forget you!

2. Get customers to buy more often Use autoresponder email sequences to introduce your prospects to all of your products

2. Get customers to buy more often Broadcast educational content through email, social media, and your website

2. Get customers to buy more often Send out birthday cards and holiday cards/gifts

2. Get customers to buy more often Focus on service!

2. Get customers to buy more often Create a culture of service at your business

2. Get customers to buy more often Use customer testimonials in your email campaigns and on your website

#3 Get customers To spend more

Up-sell, cross-sell and bundle 3. Get customers to spend more Up-sell, cross-sell and bundle

3. Get customers to spend more After a person buys one product, up-sell or cross-sell them another related product

Bundle products and offer a discount 3. Get customers to spend more Bundle products and offer a discount

Use coupons to encourage bigger purchases 3. Get customers to spend more Use coupons to encourage bigger purchases

Offer an expensive, premium product or service with a payment plan 3. Get customers to spend more Offer an expensive, premium product or service with a payment plan

Tips for success

Leverage Technology!

How do you eat a whale?

Think in 3 phases Before During After

Free Resources My book - Leverage your List– http://goo.gl/y9k6Q2 My book – Online Marketing 101 - http://goo.gl/YKCEhv Local Presence Score - http://goo.gl/IdvNsI Constant Contact 60 day trial - http://strategic-marketing-group.com/cctrial

Questions?