1. Generate Internet Leads
Building Your Online Database
Galand Haas
Keller Williams Realty

2. House hunters using search engines are actively engaged, raising their hands, asking for more information and guidance from a professional agent.

3. The First Moment of Truth
The first moment of truth refers to the first 7 seconds a consumer has with a product on the store shelf, during this moment they evaluate packaging, price, and relate any marketing messages they’ve seen before and make a decision whether or not to buy the product. This is one of the “moments of truth” a marketer must win in order to gain a new customer.

4. The Second Moment Of Truth
In the Second Moment, marketers must win in order to gain. A new customer is when the customer takes home the product, tries it and decides whether or not they like it, would recommend it and/or would buy it again.

5. The Zero Moment Of Truth
The first and second moment of truth were a revelation when marketers first discovered them; it helped them focus their messaging and drove them to market more effectively by tying together messaging at each intersection of the customer experience. But there is a new moment of truth that Technology and the web has brought us: the Zero Moment of Truth.
The Zero Moment of Truth refers to all the research consumers do online before making their purchase. The internet has empowered people to know more about the product or service that they are going to buy or use, than the person selling it to them.

8. Filling the
Funnel
“Closed Sales”

9. Your First Step
Use an organized database management system.

10. Ability to Assign to Groups
Assigning contacts, leads or prospects to groups in order to market with organization and more effectively.
Groups like: Buyers, Sellers, Newsletter, Top Agents, Clients, Newsletter

11. Drip Campaigns

12. Blast
Sending a single to a group, or your entire database.
Weekly Market Updates
Price Reductions
Monthly Newsletter
Just Listed
etc...

13. Lead Collection Pages Provides the consumer information they want
Has a low barrier of entry
Obtains prospect’s contact information

14. How it All Works Together
Drips
Campaigns
Database
From lead capture to lead management, to grouping, to automated s and blast capabilities...
Lead Collection page
Blast

15. YOU MUST HAVE Effective Lead Collection Pages
Effective lead captures focus on the information and services that buyers and sellers are searching for online.

16. IDX – The information that attracts the prospects
IDX = Internet Data Exchange
Real property search
site that allows the
public to conduct
searches of approved
MLS properties.

18. STEALTH SITES THE SECRET WEAPON
Offers consumers the information they desire
Low threshold of entry
Flies under consumer radar
Unbranded, so they are not threatening
Captures up to 30% more leads than a traditional branded site

19. Driving Traffic (Buyers)
Stealth Classified ads for your buyer sites.
Home Search
Instant detailed information on all homes listed for sale in the Eugene/Springfield areas meeting your search criteria with daily updates as new homes hit the market.
*Know about new homes hitting the market
before the agents do.
Sponsored by: Galand Haas of Keller Williams Realty

20. Home Flyers
Use the space on the back of your home flyers to advertise for your stealth sites.

21. Stealth Magazine Ad
Placing 1/4, 1/2 or full page ads in local magazines.

22. Postcards With
Buyers in Mind

23. Postcards

24. Stealth Craigslist Ad

25. Pay-Per-Click Advertising
Assigning contacts leads or prospects to groups in order to market more effectively.

26. Using Facebook to Drill Down to Buyers
Facebook gives you the ability to target your audience using filters.

28. Mobile Search Sign Rider

29. Mobile Search & Lead Capture

30. Driving Traffic (Sellers)
Sellers have completely different needs compared to buyers...

32. Targeted Postcards
A well worded postcard can help drive traffic and generate leads...

33. Double Duty
Just listed & just sold postcards.

34. Postcard Farming Mail a postcard advertising
your stealth site every quarter

35. Classified Ads That Sellers Relate To... Where do I put them? TOMA
(Top of Mind Awareness)
Run consistently
Don't give up

36. Business Card Ads
Whether it is on the back of your business card or the whole business card, the idea is the same.

37. Prospecting Tips
CMA's
Define a likely price range, no need to give definitive values.
Even if you send an , send a hard copy of your price report.
Always follow up with a phone call!

38. Market Snapshot CMA
Don't want to create a full CMA, another option is to use the Market Snapshot tool from Top Producer.

39. Market and Market Some More...
Part of being found online is letting people know where to find you, so don't forget to market your main site in all of the traditional places.
Business cards
Property flyers
Classified ads
Magazine ads
Stationery- & physical
Envelopes
Yard signs
Moving trucks
Company vehicles

40. Filling Your Funnel...
Filling your funnel takes a combination of efforts,
and today we covered just a few:
Primary website with relevant content
Having an effective database
Collector sites
Mobile site
Marketing ideas
Creating custom content
Pay per click
Facebook

41. You Don't Have to Be Einstein
this stuff is much easier than you think...
THANK YOU!!
Galand Haas
Keller Williams Realty
Eugene/Springfield OR
Direct: