District Membership Seminar Thursday September 28, 2017 Service Above Self

Your Presenter District Responsibilities Past District Governor 2013-14 2018 PETS Chair Co-chair Short Term Youth Exchange Program to Japan Co-chair RYLA Foundation Committee Finance Committee District Webmaster District Database Manager RLI – Faculty and Site Coordinator Madison Club Responsibilities Membership Secretary Webmaster EBulletin Editor Scholarship Committee Chair Board Member Committee member x 3 Barry Kroll barrykroll@aol.com Personal 27 year Rotarian Retired – YMCA CEO Wine Maker - Gourmet Cook Techo Geek

Rotary by the Numbers July 1, 2017 Rotarians (1,234,491) Clubs (35,214) Districts (535) Zones (34) RI July 1, 2017

Where is Rotary Growing/Decreasing Around the Globe 4 Where is Rotary Growing/Decreasing Around the Globe 1,234,491 As of 30 June, 2014 Rotary had 1.207 million members world wide. This graphic serves as a reminder that we have mixed results for membership. Based on 10 year trends, you can see in this map how membership has changed. Membership in certain parts of the Rotary world has increased. In other parts of the Rotary world, membership has stopped growing and even some clubs are losing members entirely. 4 4 4

Membership Statistics

Rotary’s great challenge Membership Recruiting good members Properly orienting new members Keeping members engaged and involved Membership development must be the highest priorities for every Rotary Club.

Rotary’s great challenge Energy Enthusiasm Commitment Membership Plan Inspired Leadership Membership development must be the highest priorities for every Rotary Club.

What is Rotary? (Michael Angelo Caruso)

Who’s Job is it to Bring in Members to your Rotary Club?

“Membership is Everyone’s Job” Now I want to introduce a process that fits in the Identification Step of Retention is Key. It is a process that will recruit new members in multiples. Membership is Everyone’s Job. This process has been used in our district since 2007. Lets look at some results. “Membership is Everyone’s Job”

Chief Engagement Officer Who in your Club has the primary responsibility for membership development? Club President / CEO Chief Engagement Officer

What is the single most important element of growing membership in your club?

What is the single most important element of growing membership in your club? Being a Vibrant Club

Resources

Best Practices to Be A Vibrant Club Long Range Plan – Where you club should be in 3 – 5 years Set annual goal and get the buy in of the club, enter goals into Rotary Central Hold club assemblies regularly Communicate openly in you club Prepare members for future roles to maintain smooth transition of leadership Adapt your clubs bylaws to support the way your club works Develop strong relationships within your club Make sure all members are involved Coach new and current members in leading Deal with issues and problems constructively

Basics of a Successful Club. Create positive club experience for all members Flexibility, Flexibility, Flexibility Have great meetings – have a structured meeting with agenda and speakers Regular get togethers in addition to club meetings Method to raise funds Have local and international service projects Understand and learn about Rotary – Assembly - RLI Have a leadership development plan Have a membership development plan Strong online presence – website, social media Strong public relations; newsletter, flyers, bulletin, press relations Strong business and administrative operations

The Story of the Rotary Club of Madison Strive toward achieving the basics of a successful club In the last 5 years, new members averaged 6-7 people, people leaving 7-9, membership declined 15% Last year the Club determined that Membership Development was the top priority for the club In 2016-2017 club has grown from 69 to 90 members 21 new member joined towards our goal of 25 2 members have departed – departed net 18 members Membership is discussed at every club meeting Every member has committed to be involved in membership development

The Story of the Rotary Club of Madison Last year the Club Enhanced online presence Updates strategic plan and bylaws Implemented a leadership development plan Worked on getting people to better know one another Implemented flexibility in member participation Stopped measuring attendance but encouraged participation and involvement Revamped Membership Development Committee Enhanced “new member” mentor program Sent 14 people to Rotary Leadership Institute Updated all policies and procedures Identified 300 member prospects

The Story of the Rotary Club of Madison Last year the Club Membership Committee identified 250 member prospect Members identified an addition 75 member prospects Every member selected/assigned 2 prospects, every member assigned to a team of 7/8 members supervised by membership committee member Members trained on how to ask and recruit, role play, elevator speech – participate in RLI. Membership discussed at every club meeting Club President – needs to be an SOB or HOB New member orientation and assimilation including fireside chat, new member orientation, mentor program, red badge program, new member check list, RLI training, involvement Great service projects Regular Club assemblies Technology training

The Story of the Rotary Club of Madison This Year Continue to work on basics of a successful club Refine this year’s plan. What worked, what didn’t work, what could have been done better Leadership development – Leadership Commitment Focus on involvement of all members Better understanding of Rotary Rotary topic and club assembly every 6 weeks Involvement of members beyond the club Try new stuff Reduced fee for younger members Free trail – Introductory pricing Satisfaction guaranteed Couples membership Online meetings

Club - Membership Development Plan

Questions? Now that we’ve heard from our panelists, we want to hear from you. We will begin the question and answer section of the webinar shortly so now is a great time for you to start sending in your questions using the question pod. We will not be able to answer all questions but we will try to answer as many as possible but remember that you can also share your ideas and ask questions on the Rotary website. We are now going to start answering some of the questions that have come in, but I would also like to remind you that you can keep this discussion going over at the membership best practices discussion group at Rotary.org -

ROTARY CHANGES US AND WE CHANGE LIVES Thank you Service Above Self