1. Welcome to Show Me Rotary PETS
Subject: Enhancing Public Image
Presenter: Annette Sweet
6060 David Robinette
6080 Angela Smith
Date: March 31 – April 1, 2017

2. RI Strategic Plan: Priorities
Enhance Public Image and Awareness

3. RI Strategic Plan: Priorities
RI’s Strategic Plan includes enhancing Rotary’s public image and awareness. We strive to:
Unify image and brand awareness
Publicize action-oriented service
Promote core values
Emphasize vocational service
Encourage clubs to promote their networking opportunities and signature activities.

4. Session Objectives
After completing this session, a club President should be able to:
Create awareness for Rotary and your club in your community
Promote a positive public image for your club through service and signature activities
Identify Rotary resources to help your club’s public image efforts

5. Discussion
How does your Rotary Club connect with your community? What publicity has been particularly effective? How does the community know who you are?

6. Discussion
How would you answer?
What is Rotary?
What is Rotary known For?

7. What is Rotary? A network of people:
The first world-wide social network
We get together to:
Exchange ideas
Grow our businesses
Make new friends
We volunteer to:
Help our community
Help others

8. Creating Community Awareness
How can your club create awareness within your community?
“Be known for what you achieve, and not for what you hope to do?
-Mike Winer, The Collaboration Handbook

9. Creating Community Awareness
How can your club create awareness within your community?
Signage at member’s businesses
Incorporate Rotary in member business advertising
“Rotary meets here” signage
Distribute The Rotarian magazine

10. Creating Community Awareness
How can your club create awareness within your community?
Rotary club web page (updated frequently)
Social Media
-Facebook -YouTube
-LinkedIn -Instagram
-Twitter Snap Chat
Local Newspaper, Radio, and TV announcements

11. Club Examples

12. Club Examples
Share examples of successful publicity projects by your club or a nearby club?

13. Creating Community Awareness
How should your message be framed?
A results-based Message
An example of Impact/Results (a story that emotionally engages)
Relevant Information
Action (a small step each person can take to participate)
Media/Channel (the ways you can reach your community)

14. Club Examples
What signature event or club project is your club known for in your community? Be sure to record any idea that you hear that you like.

15. Club Examples
Can you describe how your club is successfully utilizing social media to promote Rotary in your community? Be sure to record any idea that you hear that you like.

16. Rotary Public Image Resources
Links to these resources and today’s session materials are on the Show Me Website under Take Action, Resources and President Elect Curriculum:
Lead Your Club: Public Relations Committee
Effective Public Relations A Guide for Rotary Clubs
Find promotional ads in the Rotary Brand Center at Rotary.org
Lead Your Club: President –Club President’s Manual

17. Activities to be Done Before July 1
Appoint a Public Image Chair and committee or assign Public Image duties to a club officer
Choose a club spokesperson if not the Club President
Schedule a meeting with your incoming board to share ideas and to develop new ones.

18. Session Objectives
After completing this session, a club President should be able to:
Create awareness for Rotary and your club in your community
Promote a positive public image for your club through service and signature activities
Identify Rotary resources to help your club’s public image efforts

19. Thank You!