Propaganda in a Political Campaign

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Presentation transcript:

Propaganda in a Political Campaign The Dirty Part of Running for Office

Bandwagon everyone is doing it, so should you Appeals to people’s desire to be part of the “winning team” Ex. “Polls show our candidate is pulling ahead, and we expect to win by a landslide”

Name Calling an attempt to turn people against the opponent using an unpleasant label or description for the person or idea

Endorsement using a famous person or group as a supporter

Endorsement using a famous person or group as a supporter

Stacked Cards presents only one side of an issue Mc Cain Ad 8 Daisy Daisy Girl and Johnson Kerry Sailing The hyperlinks to the left will lead you to a website called “Living room candidate” Some of the commercials go back to when television first started. Check out the site and have fun!

Glittering Generality a statement that sounds good but is essentially meaningless Olympics Bush Ad Kennedy Ad

Just Plain Folks Making a candidate seem like an everyday person Al Gore Ad Obama Ad 1 Clinton Ad

Just Plain Folks

Just Plain Folks

Just Plain Folks

Just Plain Folks

Transfer/ Symbols using a patriotic symbol to associate with the candidate Clinton Ad 1