1. 7 Types of Political Propaganda

2. What is propaganda?
Information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.

3. Mass media
Any of the means of communication that reach very large numbers of people.
Print Media
Newspapers- 56M sold daily
Magazines- 9% of population read at least 1 weekly
Books- readers 16 and older read 6 books a year on average
Electronic Media
TV M homes in US have at least 1 TV
Radio- 59% of US population listens daily
Internet- 49% of US population signs on daily

4. 7 types of propaganda Bandwagon Name-Calling Transfer Testimonial
Glittering Generality
Just Plain Folks
Stacked Cards

5. Bandwagon Clinton/Gore (1992) I Like Ike (1952)
This technique involves encouraging people to think or act in some way simply because other people are doing so.
Characteristics include:
Widespread support
Winning team
Don’t be left behind
Clinton/Gore (1992)
I Like Ike (1952)

6. Name calling Links a person, or idea, to a negative symbol.
Used in hopes that the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence.
Characteristics:
Label the target
Uses sarcasm/ridicule
McCain (2008)
Clinton (1996)

7. Transfer
 Technique of projecting positive or negative qualities of a person, entity, object (usually a flag when political), or group onto another in order to make the second more acceptable or to discredit it.
It evokes an emotional response.
Bush (2004) Nixon (1968)

8. Testimonial
An important person or famous figure endorses a product or person.
Hilary (2016)

9. Glittering Generalities
An emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason.
Appeals to emotions such as: Obama (2008)
love of country and home Reagan (1984)
desire for peace, freedom, glory, and honor
Ask for approval without examination of the reason.

10. Plain Folks
The speaker presents him or herself as an average Joe — a common person who can understand and empathize with a listener's concerns.
Clinton (1992)
Ford (1976)
Obama (2008)

11. Stacked Cards
Seeks to manipulate audience perception of an issue by emphasizing one side and repressing another. Such emphasis may be achieved through media bias or the use of one-sided testimonials, or by simply censoring the voices of critics.
Dukakis (1988)
Clinton (1996)