Making the most of social media Rachel Smith Senior Resident Communications Officer

The workshop 1) Facebook, Twitter and Instagram facts and figures 2) Engagement – thinking creatively, getting the message across and useful tools   3) Social listening and influencers 4) Monitoring and evaluation

82% of online 18-29 year olds use it 56% of online over 65s use it 1 billion daily users. 82% of online 18-29 year olds use it 56% of online over 65s use it Spans generations – 83% of parents with a teen between the ages of 13 and 17 are friends with their child on Facebook. 66% of Facebook users consume news on the platform – 88% of percent of millennials Over 1,000 visits to surreycc.gov.uk/volunteer Over 300 shares of posts/ tweets Importance of images for driving clicks

317 million active monthly users 23% of all internet users 37% of all 18-29 year olds 25% of all 30-49 year 21% of all 40-59 10% of those aged 65 and up 86% use network to get news 64% share news on the network. Over 1,000 visits to surreycc.gov.uk/volunteer Over 300 shares of posts/ tweets Importance of images for driving clicks

75 million daily users 53% of users are 18-29, 25% 30-49, 11% 50-65, 6% 65+ Per-follower engagement is 58 times higher than on Facebook, and 120 higher than on Twitter. 60% of top brands use same filter for every photo 75% of Instagram users take action after seeing an advert Posts with at least one hashtag average 12.6 percent more engagement

Getting the message across

Getting the message across What’s the fun thing to do? What’s the easiest thing to do? What’s the fastest thing to do? What’s the safest thing to do? What’s the bravest thing to do? What would you write on a placard?

Six word stories “It’s behind you! Hurry before it..”

Using images

Hootsuite Enhance

Social listening and influencers

Agency pitch Message Channels and tactics Content Influencers Evaluation

surreycc.gov.uk/surreymatters Any questions? Rachel.smith@surreycc.gov.uk surreycc.gov.uk/surreymatters @surrey_matters /surreymatters