Weekly Webinar Welcome to the Wednesday webinar! Please mute your audio connection upon logging in. For the first 10-15 mins we will discuss the topic at hand. Once we go through the presentation, we will open up for questions on what we just discussed. After there are no more questions, we will open questioning for ANY Digital resource subject. Please raise your hand in the taskbar or type your question in the questions box. Chad Jordan and John Musser SCI Digital Marketing website.request@sportclips.com

Webinar Instructions Please make sure to mute your audio connection. Submit questions through control panel.

iAPPS Training Guide STEP #1 STEP #2

Local Facebook Pages Facebook pages should be fun, engaging & informative Common mis-uses of Facebook by TL’s Posting of stylist’s schedules Oversaturating the page with “act now” salesy pitches Doing nothing (only allowing the Company posts to appear) Not advertising / boosting posts

Facebook Events: Ideas Events are great ways to create reasons for clients to come in “out-of-cycle”, boost slow times and share your page info Idea #1 – Help-A-Hero Fundraiser – Create buzz around contributions by setting a date/time for “matching” donations, up to $500 (or some other store effort) Idea #2 – Bring a Friend – Set a date/time for a client to come in with a NEW client and they BOTH receive an MVP upgrade for free Idea #3 – Product Clearance – Highlight a special product and have anyone that “joins” the event and comes into get a haircut that day get the product for half-off.

Facebook Event: Steps to Creating Go to your Facebook page and look for “Create an Event” button Desktop Mobile (Download “FB Pages” App)

Add particulars like date/time/name/photo and “details” Facebook: Events Add particulars like date/time/name/photo and “details” Desktop Mobile

Facebook Events: Insights Event hosts can now view insights in the right-hand column of an event page. These insights show hosts: The number of people who’ve seen a link to the event on Facebook The number of people who’ve viewed the event The number of joins, saves and maybes the event has received For more great info, check out: http://sproutsocial.com/insights/facebook-events/ and https://events.fb.com/#create-a-great-event

Digital Marketing iAPPS Log-In – www.sportclips.com/admin “Survey Says!” – www.sportclips.com/leadership Chad Jordan, website.request@sportclips.com