1. Power Play The Week After Easter
Chad Jordan, Director of Marketing, Digital Services

2. Challenges
All of the Clients came in for haircuts LAST WEEK
Stylists and TL’s need Clients to come in THIS WEEK
Need to find a way to get the attention of those Clients who did NOT come in last week, to go ahead and visit THIS week

3. Strategies Email Campaign Suggestions Social Media Posts Google Posts
OLCI
Contests/Special Event
“Week After Easter”
Social Media Posts
Incentivize for coming in this week
Sign spinning
Google Posts

4. Log Into iAPPS Unbound Email Marketing
Campaigns
Log Into iAPPS Unbound Marketing
Usernames for TL’s can be found by ing
Choose a campaign
Recommend OLCI with “$5 OFF MVP”
Send to list called “Clients that probably did NOT come in for an Easter Haircut 2019”

5. Alternative Email Campaigns
You can create a “Special Event” campaign where you can edit the content (but not the offer)
You could promote a fun contest
One campaign already loaded called “Week After Easter”
Come up with one of your own and edit a “Special Event” template
All coupon expiration dates are set to 45 days

6. Social Media Posts: What
Post something EVERYDAY for the rest of the month
What to post
Social Media Rhythm
No wait signs / boomerangs
Contests
Product Information / Deals Videos

7. Social Media Posts: Felt Cute Challenge
Post FROM your STORE account (not personal)
Tag your Team Member(s)
Ask Clients to share / like/ comment
Use #feltcutechallenge
Remember to K.I.C.K. – Keep It Classy, Kiddos!

8. Social Media Posts: How
Download the SOCI Go App
Get admin access here: sportclips.com/socialapp

9. Google Posts: What
Think of Google Posts as a tweet that appears below your business profile when local store results are displayed.
Google Posts are GREAT ways to get Clients to find out about your store.
What to post
Haircut Specials ($5 off MVP)
Special “Events”
Contests
Artwork available on BAM Online

10. Google Posts: How
Request Google admin access here: sportclips.com/google
Log into your Google account at: business.google.com
Navigate to the Posts page and follow the prompts
How to webinar available here.

12. Trust me…