What is The Collegian? The Collegian is an award-winning, student-run newspaper and news source that is distributed three times per week (M/W/F) Sections within: News Opinion Arts & Entertainment Sports Target your specific demographic through three platforms: Newspaper (Print) Online Mobile Application

Why Advertise with The Collegian? Fresno State is a village of 23,000 Gen Ys 18-24 year olds The Collegian is a pure channel No spill Award-Winning 90+ years of excellence

*California College Media Association = Statewide! Award-Winning *California College Media Association = Statewide! 2013-2014 First place, Best Features Page Design (California College Media Association) Second place, Best Breaking News Story (California College Media Association) Second place, Best Personal Opinion Story (California College Media Association) Second place, Best Sports Photo (California College Media Association) Second place, Best Sports Page Design (California College Media Association) Advertising Best Online Ad, 1st Place Best Color Advertising, 3rd Place Best Group Promotion, 3rd Place Best Online Promotion, 3rd Place Best Special Section, 1st Place Best Color Ad, 2nd Place Best Video, 3rd Place 2011-2012 First place, Best Online Ad (California College Media Association) Second place, Best B&W Advertisement (California College Media Association) Second place, Best Color Advertisement (California College Media Association) Third place, Best Group Promotion (California College Media Association)

Do Gen Ys Spend? YES!!!! $545 Billion Total Spending $163 Billion Total Discretionary Spending Source: Re:Fuel Agency, College Explorer 2014

Do Gen Ys Spend? Unique group: Raised as consumers Jobs Parental assistance Financial aid Scholarships Few monetary responsibilities Raised as consumers = Money to spend on tacos!

Gen Y Facts Between ages 12-30 Represent 1/3rd of the entire population Next dominant generation Big spenders Raised in media-saturated, brand-conscious world Tech savvy Spend 1/3rd of LIFE online! Source: Re:Fuel Agency, College Explorer 2014

Fresno State Demographic 23,000 students between age 18-24 Half the size of the population of Clovis! Plus 2,099 staff/faculty Diversity: Male 42% Female 58% Hispanic African American Native American 700 international students Source: Institution Research Assessment and Planning at Fresno State

Three Platforms, Three Times the Exposure Print Online Mobile

Newspaper 55% of students read the newspaper Publishes 3x/week 7 different ad sizes Prints 5,000 issues on Mon. & Wed. Prints 3,000 issues on Fri. Circulation of 8,500/week Frequency discounts Source: Re:Fuel Agency, College Explorer 2014

Newspaper Stand Locations 47 convenient & strategically placed newsstands to maximize exposure

Online 22,000 views/month The Collegian online is nationally recognized for its excellence The Internet reaches a diverse population Gen Ys are always connected The new frontier of newspaper Frequency discounts

Mobile Application Gen Ys are NEVER without a cell phone Launched 2013 1,600 downloads Push notifications No action required Like a text message

If you advertise, they will COME! 70% of students say they are motivated to take some sort of action after reading an advertisement 78% of students use coupons or promo codes Source: Re:Fuel Agency, College Explorer 2014

Do the Math... 22,565 Students + 2,099 Staff & Faculty 24,664 Now if 53% of that will read the campus paper, Who is left? X .53 13,072 Statistically speaking 75% of them will read the Advertisements! X .75 9,804 Readers have now witnessed your Ad and 70% will take action! X .70 6,863 POTENTIAL CLIENTS JUST FROM COLLEGIAN ADVERTISING! Now ask yourself… Is 6,863 potential clients beneficial to your business?

*Hint: The prices are better than you think! How Much Will this Cost? *Hint: The prices are better than you think!

Print Rates Full Color: Full Page…$300 Half Page…$150 1/4th Page (& under)…$75 Spot Color Per Color…$50 Black & White No Additional Charge

Special Edition Issues Back-to-School Valentine’s Day St. Patrick’s Day Spring Break Guide to Your Spring Fun (Ad Insert) Graduation

Print Run Dates

Most Effective Print Practices Frequency, Frequency, Frequency Add a splash of COLOR! Eye catching—stick out from the competition Utilize the Special Edition issues Integrated campaigns

Online Advertising Rectangle (300x250 Pixels) Monthly: $300 Weekly: $150 Skyscraper (160x600 pixels) Monthly: $250 Weekly: $125 Leaderboard (728x90) Monthly: $350 Weekly: $175 Static Rectangle (300x250 pixels) Monthly: $500 Frequency Discount 1st month full price 2nd 10% off 3rd 20% off 4th 30% off 5th 40% off 6 and more 50% off (Excludes Static Ad)

Online Advertising

Mobile Advertising Premium Home Screen Tile Home Screen Tile $150 a week $400 a month $990 a semester Home Screen Tile $100 a week $350 a month $900 a semester Banner Ads $50 a week $175 a month Notification Offers $100

Perks Flexible payments Multiple run dates FREE advertisement design Award-winning graphic designers Pure delivery channel No spill

Now, Let’s Start Selling Those Delicious Fish Tacos! “Drop In. Eat Well. Have Fun. ‘Go Dogs.”