1. NUS extra FE Exchange 2016
Feb 2016
Bil Ahmed, Marketing Coordinator

2. The NUS extra card This is an NUS extra card  student discount card
The NUS extra card is a which entitles the cardholder to over 170 brand discounts.
A student can buy the card for 1, 2 or 3 years and the proceeds of the card goes to two places: and the rest goes to the NUS for running pioneering campaigns.
student discount card
your institution earns commission

3. Why should I sell it?
£4.70

4. Commission rate per card:

5. Why should I sell it?
There are around 170 brands on the NUS extra card offering discounts, of which 2/3 are EXCLUSIVE discounts. These discounts help YOUR students to save money and the profits from the card help NUS to campaign on behalf of students.

6. Registering to sell the NUS extra card
As an affiliate of the National Union of Students (NUS)…
What does that mean?
That means that your members are eligible to buy the NUS extra card and, by doing so, your institution will earn commission on the cards that they buy.
you are already registered to sell the NUS extra card

7. Who can buy an NUS extra card?
Your members (students) aged 16+ in full time or part time education
Your staff

8. How do you buy an NUS extra card?

9. How do you buy an NUS extra card?1
Visit 2
Enter an address 3
Enter the place of study 4
Enter the education details: period of study, course level and discipline 5
Choose the card type and add any additional products into your basket 6
Upload or take a photograph (note: this will be printed in the card) 7
Complete all personal details: name, date of birth, contact details, card delivery preference 8
Tick the box to accept the terms and conditions 9
Make your payment 10
Process complete

10. What’s included in the purchase?
Additional products (bolt-on’s) for 1, 2 and 3 year cards:
Additional products (bolt-on’s) for 1 year cards only:
+£1 delivery to your home address // FREE to SU // Click & Collect

11. What support will NUS offer me?
We understand not all FEs will have the resource available to sell NUS extra – let us help you..!..
Online resources via NUS Connect including:
Sales tips
Marketing materials
Information on card types and sales channels
And much more!
FREE NUS extra resources:
Core POS
Welcome/Freshers’ Week materials
Additional campaign materials E.g. Valentines campaign
Customer Service support:
Phone or at 

12. Use as many available channels as possible:
Promoting the card
Use as many available channels as possible:
Your website
Your digital screens – if applicable (e.g. SubTV, Redbus)
Your social media platforms
Use the FREE NUS extra printed materials – flyers, posters, free-standing displays, z-cards, ceiling hanging boards
Prepare to download/order the NUS extra core materials and push NUS extra all year round

13. Use as many available channels as possible:
Promoting the card
Use as many available channels as possible:
Run the “Make Your Money Back” campaign in a BIG WAY during Welcome / Freshers’ Week
Run all of our campaigns, e.g. Free ISIC
Encourage your membership to promote the card – incentivise your sports clubs or societies to push it to their members
Sell bundles which include the NUS extra card (e.g. sell a Ball ticket, a hoodie and an NUS extra card together)

14. Five “Quick Tips”
Here are 5 quick tips to help immediately improve the sales of your NUS extra cards
Use the FREE NUS extra printed materials – use flyers and leaflets in the reception area, add additional posters in your washrooms
Add an NUS extra image slider on your website
Send information out about the NUS extra card in any direct mailings, e.g. welcome letters
Include NUS extra in your e-newsletters. Make sure NUS extra features regularly and take advantage of the campaigns we run, e.g. Valentines and Make Your Money Back
If you’re active on social media, follow us on Twitter and like us on Facebook then share our posts as often as you can

15. Do you have an on-campus printer?
On campus printing
Do you have an on-campus printer? NO
YES
Have you setup Click & Collect?
Contact NUS extra Customer Services to talk about your printing options
YES NO
Customer Service support:
Phone or

16. commission for your institution!
So… just imagine…
£940.00
Your institution has 2,000 students
To 10% of your students
That’s …..
commission for your institution!
What about to 20% of your students?
That’s £1,800…
You sell…
Let’s double it… to 40% of your students
That’s £3,760…
What about HALF of your students?!
That’s £4,700!

17. Keep in touch…!

18. Social Media LIKE AND SHARE OUR POSTS! Like us on Facebook
Follow us on Twitter
LIKE AND SHARE OUR POSTS!

19. The Exchange 2016

20. The Exchange 2016
Aim: to help Students’ Unions increase sales encourage them to buy in to the Freshers’ 2016 campaign
Message: let us help you to increase your NUS extra card sales and therefore make more commission for your union
What will you walk away with?
We will launch the NUS extra core materials for the new academic year.
We will also launch the Welcome / Freshers’ at this event. Be the first to get your hands on these resources!
Sales boosting tips
Networking with other SU’s to help you to share best practice

21. The Exchange 2016 Dates: Monday 25th April Tuesday 26th April
Locations:
Sheffield Hallam SU: 10am-4pm
City University London: 10am-4pm

22. What you need to do
REGISTER TO ATTEND -
COME ALONG TO ONE OF THE EVENTS
DOWNLOAD AND ORDER YOUR NUS EXTRA CORE ASSETS
PLAN AND PREPARE TO RUN THE BIG NUS EXTRA WELCOME / FRESHERS WEEK CAMPAIGN

23. 2016 NUS Core materials

24. 2016 NUS Freshers’ / Welcome materials (Make Your Money Back)

25. Webinar Feedback
If you have found this webinar helpful, please let us know and we’ll make sure we run more!
Tell us what you want us to cover
Tell us when you want us to run them
Any feedback you may have would be very welcome or
We’ll make this webinar available on NUS Connect 

26. SUMMARY: What you need to do
Use the NUS extra core POS materials – ready by April 2016, launched at The Exchange events
Use these materials and not the old NUS extra branded materials
Run the “Make your Money Back” campaign during Freshers’ /Welcome Week and get involved with local discounts. Materials will be ready by April 2016, launched at The Exchange events
Plan your own local discounts NOW as part of MYMB
Attend the Exchange on either the 25th or 26th April
Head over to NUS Connect to familiarise yourself with the resources section and look through our How To guides, including Sales Tips.
Like/ follow/ re-post/ re-tweet
&

27. Internal NUS Services contacts:
Lynne Saxby – Director
Marcella Hague – Head of Marketing
Rachael Moss – Marketing Manager (B2B)
Gemma Black – Marketing Manager (B2C)