1. Franchise Calendar March 2017

2. A video or image preview
CALENDAR LEGEND
DATE
This is a suggested date but not mandatory,
unless noted.
PLACEMENT
This indicates how to post the content and if
it should be promoted as an ad on the networks. Suggested ad spend is also included when relevant.
AUDIENCE
These are suggested audiences relevant to your business. Use social networks’ targeting abilities to target these segments.
POST COPY
Social
Network
Name Listed
Here
This lists the suggested caption
copy for the post’s video or photo.
Social
Network
Name Listed
Here
Notes regarding where to find creative and how to post something will appear here.
CREATIVE
A video or image preview
will be depicted here.
NOTES

3. DOWNLOADING IMAGES To download the media assets in this calendar:
1. Log in at 21Online.com
2. Go to Brand Center (under Brand Studio)
3. Select the Asset Library
4. Search keyword: Franchise_Mar2017
All images for this month’s calendar will be available to download.

4. MARCH 2017 SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 8 9 10 11 12 13
#C21Social Facebook Ads 5 6 7 8 9 10 11
Suggested One21 Post Here
Suggested Women’s Day Post
Selling Tip GIF 12 13 14 15 16 17 18
Adulting 101 Launch
Home Buyer Checklist
Suggested St. Patrick’s Day Post 19 20 21 22 23 24 25
March Madness Shout Out
Commercial Highlight 26 27 28 29 30 31
Last Minute Open House Cleaning Tips
Home Improvement Video

5. #C21SOCIAL: FACEBOOK ADS
DATE
Thursday, March 2nd
POST COPY & LINK
Promote on Facebook ($25-$50); post organically to Twitter.
There is plenty of possibility when it comes to Facebook Advertising. Learn the basics.
PLACEMENT
AUDIENCE
Your Agents
There is plenty of possibility when it comes to Facebook Advertising. Learn the basics.
Post this as a link. The title, description, and image will auto populate in your post.
NOTES
CREATIVE

6. SUGGESTED ONE21 POST DATE SUGGESTION PLACEMENT AUDIENCE CREATIVE
Tuesday, March 7th
SUGGESTION
Promote on Facebook ($25-$50); post organically to Twitter.
Utilize the One21 experience to post about your franchise’s presence at the global event. Whether it’s just one agent doing something amazing, a quote you heard, or a picture of the entire office, share the learnings and the laughs with your community.
PLACEMENT
AUDIENCE
Your Agents, Consumers
CREATIVE
ORIGINAL FRANCHISE CREATIVE

7. SUGGESTED WOMEN’S DAY POST
DATE
Wednesday, March 8th
SUGGESTION
Promote on Facebook ($25-$50); post organically to Twitter or Instagram.
March 8th marks International Women’s Day, a celebration of the achievements of women. Use this day to potentially highlight, on any of these networks, female leaders in your office.
PLACEMENT
AUDIENCE
Your Agents, Consumers
CREATIVE
ORIGINAL FRANCHISE CREATIVE

8. SELLING TIP GIF DATE POST COPY PLACEMENT AUDIENCE NOTES CREATIVE
Friday, March 10th
POST COPY
Promote on Facebook ($25-$50); post organically to Twitter.
Home Selling Tip: Paint vibrant walls a neutral shade when beginning the selling process.
PLACEMENT
AUDIENCE
Your Agents, Consumers
Home Selling Tip: Paint vibrant walls a neutral shade when beginning the selling process.
Find this GIF image on 21online.com. Don’t worry if at first this image doesn’t have motion. Once posted, the GIF will start moving.
NOTES
CREATIVE

9. ADULTING 101 LAUNCH DATE POST COPY & LINK PLACEMENT AUDIENCE NOTES
Tuesday, March 14th
POST COPY & LINK
Promote on Facebook and Twitter ($25-$50 each). Post Organically to LinkedIn.
Interested in an online resource to help you conquer life’s obstacles? CENTURY 21 is proud to present Adulting 101. [LINK]
PLACEMENT
Interested in an online resource to help you conquer life’s obstacles? CENTURY 21 is proud to present Adulting 101. [LINK]
AUDIENCE
Consumers
Post this as a link. The title, description, and image will auto populate in your post.
NOTES
CREATIVE

10. HOME BUYER CHECKLIST DATE POST COPY & LINKS PLACEMENT AUDIENCE NOTES
Thursday, March 16th
POST COPY & LINKS
Promote on Facebook ($25-$50); post organically to Twitter.
Here’s a convenient checklist to help you and your real estate agent assess homes during your search.
PLACEMENT
AUDIENCE
Your Agents, Consumers
Here’s a convenient checklist to help you and your real estate agent assess homes during your search.
Post this as a link. The title, description, and image will auto populate in your post.
NOTES
CREATIVE

11. SUGGESTED ST. PATRICK’S DAY POST
DATE
Friday, March 17th
SUGGESTION
Promote on Facebook ($25-$50); post organically to Twitter or Instagram.
If St. Patrick’s Day is a priority in your community, use this day to highlight any involvement your office has in local celebrations. (Just remember to post something appropriate for all ages.)
PLACEMENT
AUDIENCE
Your Agents, Consumers
CREATIVE
ORIGINAL FRANCHISE CREATIVE

12. MARCH MADNESS SHOUT OUT
DATE
Monday, March 20th
POST COPY
Promote on Facebook ($25-$50); post organically to Twitter.
Who is feeling the madness? Comment with your favorite moment of March so far.
PLACEMENT
AUDIENCE
Your Agents, Consumers
Who is feeling the madness? Reply with your favorite moment of March so far.
NOTES
Find this image on 21online.com.
CREATIVE

13. COMMERCIAL HIGHLIGHT DATE POST COPY PLACEMENT AUDIENCE NOTES CREATIVE
Monday, March 23rd
POST COPY
Promote on Facebook ($25-$50); post organically to Twitter.
When it comes to making dreams come true, humans win over robots every time. That’s the power of a Century 21 Real Estate agent.
PLACEMENT
AUDIENCE
Your Agents, Consumers
When it comes to making dreams come true, humans win over robots every time. That’s the power of a Century 21 Real Estate agent.
NOTES
Find this video on 21online.com.
CREATIVE

14. LAST MINUTE OPEN HOUSE CLEANING TIPS
DATE
Thursday, March 28th
POST COPY & LINKS
Promote on Facebook ($25-$50); post organically to Twitter.
You may wow potential home buyers with just a couple minutes of cleaning.
PLACEMENT
AUDIENCE
Your Agents, Consumers
You may wow potential home buyers with just a couple minutes of cleaning.
Post this as a link. The title, description, and image will auto populate in your post.
NOTES
CREATIVE

15. HOME IMPROVEMENT VIDEO
DATE
Thursday, March 31st
POST COPY
Promote on Facebook ($25-$50); post organically to Twitter.
Did you know? All home improvement projects don’t necessarily increase the value of your home.
PLACEMENT
AUDIENCE
Your Agents, Consumers
Did you know? All home improvement projects don’t necessarily increase the value of your home.
NOTES
Find this video on 21online.com.
CREATIVE

16. ADDITIONAL CONSIDERATIONS
Consider posting about the following achievements sometime this month
Consider posting in celebration or recognition of these timely events
Any One21 awards or recognitions
08: International Women’s Day
Additional One21 happenings
12: Daylight Savings Time Begins
Press pickups and news stories that positively highlight your brand
14: NCAA March Madness Begins
17: St. Patrick’s Day
Positive changes in the real estate market in your town or state
20: First Day of Spring
All Month: Women’s History Month, American Red Cross Month
Number of agents brought on board this month