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DIVERSITY FOCUS TODAY MAGAZINE BRINGING DIVERSITY TO INDIANAPOLIS RICKIE CLARK, CHIEF EDITOR.

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Presentation on theme: "DIVERSITY FOCUS TODAY MAGAZINE BRINGING DIVERSITY TO INDIANAPOLIS RICKIE CLARK, CHIEF EDITOR."— Presentation transcript:

1 DIVERSITY FOCUS TODAY MAGAZINE BRINGING DIVERSITY TO INDIANAPOLIS RICKIE CLARK, CHIEF EDITOR

2 Mr. Rickie Clark has over 40 years experience in the media and publication industry. In 2003, Mr. Clark was owner and Chief Editor of Indiana Minority Business Magazine, Mr. Clark grew the publication to become the state’s leading publication focused on business, lifestyle, and diversity. IMBM’s was committed to publishing a highly informative, yet entertaining publication that’s focused of all minorities. It reached diverse populations and those interested in the importance of diversity. IMBM was acquired in May, 2007 by Indianapolis Recorder Newspaper. After negotiating the successful merger with The Indianapolis Recorder, Mr. Clark decided to launch out on his own again to create Diversity Focus Today. Diversity Focus Today is solely devoted to the support and educational resources needed to compete in today's rapidly changing world. With the increasing globalization of world resources and economies and with more and more interaction between people from around the world whether in the workplace, your neighborhood or visiting another country, simply acknowledging the cultural differences while recognizing the value of the differences is a must. 

3 AUDIENCE DEMOGRAPHICS Diversity Focus Today is all inclusive for being the total news source for all nine (9) major diversity groups. Indianapolis (and surrounding counties) total population: 6,583,802 DIVERSITY GROUP PERCENTAGE OF TOTAL POPULATION Women51.6 African Americans25.4 Disabled23.6 Seniors22.7 (65+) Veterans15 Hispanics9.9 Asians9.8 Native Americans3.2 LGBT1.1

4 An additional critical demographic includes the “Baby Boomers” (aged 44 to 62). This large population consists of 34.9% of greater Indianapolis and surrounding counties. Eight in ten boomers, in a recent survey conducted by a National statistic gathering organization, identified themselves as having “big buying power”, four in ten said they feel ignored by advertisers. BABY BOOMERS “The research shows that at a time of ever gloomier economic forecasts, this is a group that needs to be reached out to, as it represents tremendous potential for growth,” John Wright, Senior VP of Public Affairs at Ipsos Reid, said in a news release.

5  Diversity Focus Today is a Monthly publication  Print distribution is 25,000  The Magazine is distributed to:  Corporations  Retail Outlets  Schools, Colleges & Universities  Libraries  News-stands throughout Greater IndianapolisDISTRIBUTION

6  The E-Edition is available on www.diversityfocustoday.com  Website Sponsors:  Avant and Company  Fifth Third Bank  Crowe IT  Citizens Gas  Excellent Funeral Products  The Street Language and Bullying Dictionary  IU Health DISTRIBUTION

7 OUR STAFF RICKIE CLARK EDITOR-IN-CHIEF JEANA OUATTARA, GRAPHIC DESIGN ARTIST RICH CROW, IT DIRECTOR & WEBMASTER CISSI SHERLOCK, ACCOUNT EXECUTIVE & CONTRIBUTING WRITER CATHY HOLLOWAY HILL SENIOR WRITER DENISE PETTY ACCOUNT EXEC

8 ADVERTISING RATES ALL ADS ARE COLOR AND 300 DPI AD SIZE RATE Full Page$1,200 2/3 Page$1,000 ½ Page$ 750 1/3 Page$ 500 ¼ Page$ 350 Back Cover$2,600 Inside Front Cover$2,000 Inside Back Cover$3,200 Center Spread$2,800 Small Business Ad$ 75

9 ADVERTISING RATES ALL ADS ARE COLOR AND 300 DPI BANNER ADS BANNER ADSRATE Front Page$ 800 Other Pages $ 400 CLASSIFIEDS ORDER OF SERVICE $.50 per letterBegin at $35 and up WEB RATES E-MAIL BLASTS Small Ad$35 Weekly Large Ad$70 Weekly ADVERTORIALS ADVERTORIALS Full Page$1,500 E-MAIL BLASTS: QUOTE AVAILABLE UPON REQUEST

10 BENEFITS FOR ADVERTISING WITH DIVERSITY FOCUS TODAY:  Reach multiple diverse large target audiences  Flexible and affordable ad offerings  Unlimited ad exposure (readers can see it numerous times)  Quick turnaround  High quality, full color images JOIN OUR SATISFIED CLIENTS


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