1. Review
Promotion Vocabulary 2

2. Click-through
The act of clicking on an advertisement on the Internet and being automatically transported to the advertiser's web page.

3. Combination Rates
A discount rate offered for advertising in two or more media vehicles owned by the same organization.

4. Bleed Pages
Magazine advertising production option that prints to the edge of the page, removing some or all of the white border.

5. Cost Per Rating Point (CPRP)
A quantitative measure of the cost efficiency of a media vehicle based on the cost of exposing a percentage of the total possible audience to a promotional message.

6. Delivered Circulation
A magazine circulation figure based on the number of copies sold on newsstands and through subscriptions.

7. Guaranteed Circulation
A conservative estimate of a magazine's delivered circulation.

8. Cost Per Thousand (CPM)
A quantitative measure of the cost efficiency of a media vehicle calculated by determining the cost per thousand of the total audience exposed to an advertising message.

9. Selective Binding
Printing technique that involves placing different sections of targeted advertising and editorial information in specific editions of a magazine.

10. Gatefolds
A magazine advertisement on double or triple pages that fold out.

11. Spreads
An advertisement placed on two facing pages in print media.

12. Flat Rates
A newspaper advertising rate based on a fixed rate per line with no discounts offered.

13. Gross Rating Points
(GRPs): The percentage of people reached by a media vehicle multiplied by the frequency of exposure to the advertisement.

14. Painted Bulletins
Outdoor advertising space on which advertising messages are painted by artists.

15. Position Preferences
allows you to tell publisher which ad position you like best for your ad among all the ads on a given page.

16. Poster Panels
Outdoor advertising space on which posters containing advertising messages are affixed.

17. Primary Circulation
The total number of copies of a newspaper or a magazine sold at newsstands or by subscription.

18. Rating
the estimated audience size of a particular television or radio program.

19. Partial Runs
Printing technique that allows advertisers to place advertisements in specific editions rather than in a magazine's full-run.

20. Run-Of-Schedule Air Time
Broadcast media time-purchase option that allows the station to run the spot at its convenience and the advertiser to receive a lower rate.

21. Secondary Circulation
The number of pass-along readers of a publication who do not purchase the publication.

22. Shared Mail
Less expensive direct-mail promotion in which a company bundles a circular with weekly coupons and delivers it to consumers.

23. Sliding-Scale Rates
Discount rate structure offered by newspapers to advertisers willing to purchase a large volume of advertising space over a one-year period.

24. Split-Run
Printing technique that allows publishers of magazines to print different advertisements for the same product in alternating copies of the publication.