Local League Coordinators Meeting SOCIAL MEDIA Local League Coordinators Meeting September 22, 2011

WHAT IS SOCIAL MEDIA?

THE ANSWER...

FIVE INFORMATIVE QUOTES

PLAIN & SIMPLE “We don’t have a choice on whether we DO social media, the question is how well we DO it.” – Erik Qualman

THE NUMBERS TELL ALL >100,000,000 VIDEOS > 200,000,000 USERS

“93% of marketers use Social Media for business” “90% of consumers trust peer recommendations, while only 14% trust advertisements”

Who is Using Social Media? PEOPLE OF MIDDLE AGE ARE MOST “SOCIAL” GROUP 61% OF FACEBOOK’S USERS HAVE AVERAGE AGE OF 37 0-17 AGE GROUP WILL CONTINUE TO GROW AS SCHOOLS BEGIN TO INTRODUCE SOCIAL MEDIA INTO THEIR CURRICULUM.

THE FACEBOOK DOMINATION “50% of the mobile Internet traffic in the UK is for Facebook. Imagine what this means for bad customer experiences.” “Facebook tops Google for weekly traffic in the U.S.”

WWW.FACEBOOK.COM Sign Up! - Name, email address, password Create a page specifically for your league (Fan or Group) - Local League Name (ex: USTA League in Atlanta)

WWW.FACEBOOK.COM Add an image Basic Info Promote page - Logo or picture Basic Info - The purpose of the page Promote page - Suggest to your friends Settings - Permissions – who can/cannot post photos, videos, links

USTA Social Media Best Practices When mentioning pages on your Facebook status, use the mention tool @ This will assist in leveraging pages. When mentioning other Facebook pages, you must “like” the page to have the ability to mention that page on your post/status HELP OURSELVES: *If news is available on our USTA assets, do not post from external websites

FACEBOOK PAGES: FAN v. GROUP Key Feature Facebook Group Facebook Fan Page Purchasing advertisements Yes Photograph and video public exchange Visitor statistics No Messaging to all members Setting up applications Extra applications added Wall Leading a discussion Ugly URLs Creating events Public accessibility No (can be accessed only through Facebook) Yes (can be indexed by search engines) Messaging sent to members Appears in the inbox Appears in notification bar Content Content needs to be generated manually More freedom in content generation. In addition to manual content submission, you can set up automatic import of blog feeds User control Groups offer far more control over permissions. They are more like a private club You can only restrict by certain ages and locations *Facebook FAN pages are usually better for long-term relationships with your fans, customers and readers. Facebook GROUPS are usually better for leading a quick and active discussion, which will attract a lot of quick attention.

Example USTA Southern North Carolina Facebook Page

INTERESTING FACTS People spend over 700 billion minutes per month on Facebook More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years! In 2010, 25 billion “tweets” were sent on Twitter

SUPPORT USTA Southern Staff: Ron Cioffi, Director of Communications Cioffi@sta.usta.com John McDevitt, Ticket Manager of the Atlanta Tennis Championships McDevitt@sta.usta.com *All materials in this session can be downloaded here: http://southerntennis.com/media/Social_Media_PR_Communications/