1. NHE Conventional Meeting
Conventional Manager’s Meeting December 8, 2016 Guide to Business Pages
Improving homes and lives every day.

2. Overview Why Facebook Targeted reach Deep Engagement
Able to target audience, date, and time of marketing
Reviewing insight detail allows page managers to see post day and times to help determine optimal post reach
Deep Engagement
Ask questions of your audience
Graphic heavy content
Community activities/events
Community/Home feel vs. Property/Apartment
Loyalty and trust through pertinent information and timely responses
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3. Overview How is this accomplished with Facebook Proven Results
Review Facebook insights to learn what type of posts users are reading to target your future posts
2010 stats for South Carolina have Facebook at 1,625,480 users with 36% of total internet users in SC – sure this has only increased
How is this accomplished with Facebook
News Feed
Timely responses and post consistently
Review insight details on a monthly bases to help determine if trends are shifting
Inbound marketing
Increasing the visibility of the page with use of keywords, calls to action, cross-promoting with community events/organizations
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4. How to Access your Facebook Business Page
Navigating to your Facebook business page
Go to
Login using the main property address and password
Click on the down arrow
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5. How to Access your Facebook Business Page
Then select NHE under the Business Manager section
This will take you into the NHE business page where you can select the business page(s) you want to edit
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6. How to Access your Facebook Business Page
After clicking on the page you wish to edit you should see the home page for the property like the example below
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7. Page Navigation
The white, horizontal menu bar across the tope of the page houses the insights, messages (only appears if you have messages), notifications, settings, help, and publishing tools
This section contains your reporting (insights)
Review message settings under the settings tab – auto responder
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8. Page Navigation
Left hand menu covers the different sections on the page with some basic reporting
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9. Page Navigation The middle section is geared towards page visitors
News feed is located here
Picture section with the like, follow, and more buttons
Call to action – “send ”
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10. Page Navigation
Right hand section is general information about the page with insights into popular visitor, posts, pages, and other like pages
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11. Facebook Posts Creating posts
Use RentCafé to create your Facebook posts and post to your websites News Feed as well at the same time.
If you do post through Facebook make sure the profile Facebook is using when creating posts
Use images and graphics when possible
You can download images from google searches
Vary the text size and font to help the eye move across the information
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12. Facebook Posts
Create a list of topics that apply to your community and residents to keep your posts consistent
Keep text short
Average attention span is about 8-10 seconds
Video has become the best way to reach an audience
Videos can be created from Facebook – Publishing Tools
Would the team like to use the Marketing Manager at this time to help schedule posts and other activities?
Improving homes and lives every day.