Understanding The Basics Of Online marketing BY Stuart davidson Understanding The Basics Of Online marketing

additional resources additional resources available from the website... Webinar recording Available soon on the Webinars page. Article “Online Marketing 101: Understanding The Basics” More Resources Video training and downloadable resources available from the Coaching area. Www.stuartjdavidson.com

Q&a - Take Notes Please hold all questions until the end of the webinar Make sure you have a pen and paper handy to take notes I'll work through at a fast pace to squeeze as much in as possible Webinar recording will be available on the coaching site within 48hrs Www.stuartjdavidson.com

Understanding Online Marketing How can businesses create online marketing strategies that successfully fulfil business goals

Whats the single most important thing to any business?

Marketing is ultimately about: making money If you don't see marketing as a means of ultimately generating more profits, then you have the wrong mindset.

Online Marketing - Planning Audience analysis: Who are my customers and influencers? Environment analysis: Where do my customers already exist online? Behaviour analysis: How do my customers already buy? How can this be influenced? Business analysis: What do we need? Who do we need? How do we proceed? Www.stuartjdavidson.com

understand funnel Www.stuartjdavidson.com

Online Marketing - Strategies Content Marketing – Blogs, Podcasts, eBooks, Whitepapers etc. Social Media Marketing – Facebook, Twitter, LinkedIn, YouTube etc. SEO – Search Engine Optimisation, Onpage and Offpage. Paid Advertising – Google Adwords, Social Ads, Banner Ads etc. Public Relations – News, Press, Influencer Marketing, Outreach Www.stuartjdavidson.com

Inbound Marketing Agency Outbound vs inbound Marketing 50% 32% 3x 90% Companies spending 50%+ of their lead gen budget report a significantly lower cost-per-lead 32% of brands are decreasing spending on outbound to spend more on content marketing Per dollar, content marketing produces 3 times more leads than advertising 90% of consumers find custom content useful and believe it builds good relationships HubSpot Inbound Marketing Agency Eloqua McMurry/TMG Www.stuartjdavidson.com

Lead generation: capturing prospects Need to know What is a cold/warm/hot lead to your business? Then Create resources to capture different leads Website Wider Resources Capture Use your website to promote resources that require exchange of data to download, digest or receive. i.e. eBooks Email courses Free consultations Reports Guides Use resoures outside of your website to promote and capture data. This provides for additional points of capture in more places. i.e. Landing pages Banner advertising Social advertising Guest posting The data captured has to be stored somewhere, ready to be leveraged. Use a CRM and/or Email marketing software to automatically capture data from forms and input into database. i.e. MailChimp InfusionSoft Www.stuartjdavidson.com

lead nurturing Automation Short Term Long Term Www.stuartjdavidson.com The leads captured are typically not ready to buy right now, else they would navigate direct to your sales pages and purchase immediately. So think about how you can deliver regular content that would gain trust, strengthen relationships and promote your products and services... Automation Short Term Long Term Create email sequences that deliver additional value depending on leads behavour (using triggers). Leads are most engaged in the short period after opt-in. Create short-term email sequences that work towards moving leads through your funnel. Leads are still engaged now, so look to reinforce trust and reliability while they decide. Create long-term email sequenes that deliver value and ensures you stay relevant, while looking to create buying actions through regular promotional initiatives. Www.stuartjdavidson.com

Marketing Structure Www.stuartjdavidson.com

Understanding how to use social media for business Key takeaways: Marketing is about making money Plan first, do second Design your funnel as a journey from discovery to fulfilment Create different strategies to bring awareness to your business Understand how to capture different types of leads Learn how to convert leads to paying customers Www.stuartjdavidson.com

Have your say: Q&A If you haven't done so already, type your question into the message box now.

What's next? EMAIL: Www.stuartjdavidson.com Make sure you pencil in the date of the next webinar into your diary – webinar dates are available from the coaching area. As part of your marketing coaching membership, you can ask me one question a month via email and I'll send a personalised and private email response back. If there is anything else I can help with, then get in touch via all the normal channels. Make sure we're connected! EMAIL: contact@stuartjdavidson.com @RealSocialShark www.facebook.com/thesocialshark Www.stuartjdavidson.com

See you next time! Remember to check the coaching website for the webinar video recording.