Solomo marketing
How Do You Use Social Marketing when Mobile Marketing Takes Over?
Social Media Networks *Twitter and Periscope *Facebook and Facebook Live *LinkedIn *Pinterest *Google+ *You Tube*
Benefits of Twitter for Businesses like A. Smith Clothiers *It reaches a global, national, and local target audience. It allows the business to follow other businesses and send private messages to invite them to come to their location or go to their website or mobile app. *It can calculate the total # of views, impressions, and gives you a break down of your audience all the way down to the type of cell phone your audience is using. * It allows the business to create an ad on Twitter about a local event they are having in their organization or store. It also allows the business to boost any picture to boost views on Twitter. * It allows the business to sell items with Shopify. * It allows the business to do say “we are @ # x location today” to gain the local audience to come to their business. * It allows the business to post videos and pictures about what events or products. * Twitter works with www.paper.li.com to create newspapers on key topics about your business or organization to gain more followers on your Twitter page. An organization can only get started www.paper.li.com if they have a Twitter account. *Periscope only works with Twitter. So, if a business does not have a Twitter account, they cannot use Periscope. Periscope allows anyone to view your video live.
Benefits of You Tube for Businesses like A. Smith Clothiers *It reaches a global, national, and local target audience. *It can calculate the total # of views, impressions, and gives you a break down of your audience all the way down to where your audience lives and more. Their analytics are quite amazing. * It allows the business to create an ad on You Tube about their business that will air before a show or video comes on. It also allows another You Tube business, follower or friend to promote your business on their You Tube Channel. * It allows the business to monetize their channel. * It allows the business to connect their website to You Tube.
Benefits of LinkedIn for Businesses like A. Smith Clothiers *It reaches a global, national, and local target audience. * LinkedIn is a professional networking site where a business or business professional connects with other like minded people in order to do business with them *It can calculate the total # of views and breaks it down by people, title, and your biggest audience. of your audience all the way down to the type of cell phone your audience is using. * It allows the business to create an ad on LinkedIn about a local event they are having in their organization or store. It allows the business to track the views of their ad. * It allows the business to do send private messages to do invite them to events or do more networking with them. * It allows the business to post videos and pictures about what events or products.
Benefits of Google+ for Businesses like A. Smith Clothiers *It reaches a global, national, and local target audience. It allows the business to follow other businesses or business professionals in their Gmail account account or on Google +. * It allows the business to post videos and pictures about what events or products for their boards.
Benefits of Pinterest for Businesses like A. Smith Clothiers *It reaches a global, national, and local target audience. It allows the business to follow other boards and send messages. * It can calculate the total # of views, impressions, and gives you a break down of your audience all the way down to what type of pins they are re-pinning. * It allows the business choose a pin on a board to create an ad. * It allows the business to sell items with Shopify. * It allows the business to post videos and pictures about what events or products for their boards.
Benefits of Facebook for Businesses like A. Smith Clothiers *Facebook does a great job reaching your local audience. *It can calculate the total # of views, likes, and gives you a break down of your audience in your local area down in many facets. * It allows the business to create an ad on Facebook about a local event they are having in their organization or store. It also allows the organization to boost any picture they place on their page. * It allows the business to sell items with Shopify. * It allows the business to do Facebook Live where their Facebook audience can interact Live with them. *It allows the business to add pictures or talk about upcoming events in their organization.
What are the benefits of Blogging? * Blogging allows a business to talk about products, events or people within their organization. A business can put an unlimited amount of products through pictures or video in a blog. * Blogging can connect to a business social media sites. Wordpress will post your blog to all your social media sites. This provides more exposure to the organization. Also in Wordpress, the organization can reblog on to Tumblr. Re blogging is important because an organization is reaching a whole other audience without having to write a new blog piece. *Blogging on Blogger through Google allows an organization to monetize their blog through Google Ad Sense.
How has SoLoMo impacted business? Social Marketing *Social Marketing has revolutionized an organization’s marketing strategy. *Businesses can get the word out about what is going on in their organization through many different channels. *It reaches millions of people all over the world. * It is cost-effective
How has SoLoMo impacted business? Local Marketing * Local marketing is still an effective tool for an organization’s marketing strategy. * Businesses can network in the community with other local businesses by attending events in the area. * Businesses who join their local Chamber of Commerce groups or other civic groups in their area can bring business to their organization.
How has SoLoMo impacted business? Mobile Marketing *Mobile Marketing is the new way of marketing for the future buyers of world. * Businesses should create a mobile app for their business so people can find them. * Mobile Marketing will bring in an additional stream of income without a lot of extra work on their Marketing Department.
How has SoLoMo Evolved during the years of business? Local Marketing was the only form of marketing until the social media boom hit several years ago. The mobile marketing boom hit about the same time. It takes all three to make a business successful. One cannot function without the other. As Marketing students, learn all that you can. Take what you learn and make a company successful!