5 Ways Nonprofits Can Use LinkedIn
Introductions What you are doing with social media now Do you have a LinkedIn profile? What your concerns are with regard to using LinkedIn What you hope to get out of the training today
5 Ways to Promote Your Nonprofit Tell your story with a dynamic and compelling LinkedIn profile Build your network strategically Publicize your news and events Leverage LinkedIn advertising Take advantage of LinkedIn’s nonprofit offerings
How to Make Your Profile Dynamic and Exciting Create a Strong, Dynamic and Exciting Profile
Use Your LinkedIn Profile to… Tell the story of your nonprofit Build credibility Make it easier for people to know you, like you, and trust you Become more findable
10 Sections of Your Profile Photo Headline Contact Info Summary Experience Recommendations Education Accomplishments Header Graphic Activity www.proresource.com
Tips for a Good Photo Head shot Business attire Show your eyes Smile! Max 500x500 pixels Head shot Business attire Show your eyes Smile! Update every couple years Profiles with photos get 14x more views.
Headlines www.proresource.com
Write a Compelling Summary Start with a quote or story. What drives you? Where did your passion for your work come from? Max 2000 characters 1 Who can you help? Who do you help? How do you help them? What problems can you solve? 2 How are you using LinkedIn? Who should contact you? What do you want them to do? 3 How do you help them? Include honors & awards
Amy’s Summary www.proresource.com
Experience: Jobs 2000 characters per job 1 What does the organization do? 2 How do you see your role? 3 What are you most proud of? Profiles with >1 job have 12x more views. 2000 characters per job www.proresource.com
Volunteer Can you ask your volunteers and board members to add your organization to their profiles? Profiles with volunteer work get 6x more views. www.proresource.com
Volunteer Profiles with volunteer work get 6x more views. www.proresource.com
Volunteer Profiles with volunteer work get 6x more views. www.proresource.com
Volunteer http://www.myja.org/marketing-your-volunteer-experience/ Profiles with volunteer work get 6x more views. http://www.myja.org/marketing-your-volunteer-experience/ www.proresource.com
Header Graphic Use a photo or another image you create or own. Don’t put anything on the bottom – it will be covered up. www.proresource.com
Tell Your Story Your LinkedIn summary is your cover letter. Talk to donors, volunteers, partners, media. Allow your energy, enthusiasm and passion to come through. Share accomplishments. Make your profile dynamic with images. Add a few quirky details.
Company Page Too! A Company Page has different information from your personal profile. Free to set up. Allows you to publicize your nonprofit more effectively. Board, volunteers and donors can put your logo on their profiles.
Description, Contact Info www.proresource.com
Build Your Network Strategically
Connect with… Board members Major donors Staff Volunteers Local business leaders Other executive directors Media People with similar missions Who believes in what you do and is connected to your audience?
Publicize Your News & Events on LinkedIn
How to Do a Status Update Go to your home page…
How to Do a Status Update Add a comment Paste in the URL Wait for the image to load Then delete the URL Hit “Post”
Blog on LinkedIn Share your news, events and vision…
Blog on LinkedIn Go to your home page…
Blog on LinkedIn
Build Relationships Follow people and organizations; like, comment and share
Share Other People’s News & Events Draw attention to the details: Quote Statistic What you found particularly interesting Who should read
Why Be Active? Keeps your name in front of your connections; maintains mindshare Shares your news Keeps people excited Provides value to people who connect Gives people reasons to interact with you Attracts people who haven’t heard of you yet
Advertise on LinkedIn
Sponsored Content Ads
Sponsored Content Ads Promote blog posts, events, news Choose your target audience Thousands see your ad; you only pay when someone clicks Cost is about $5/click Budget can be controlled per day, campaign, month
Sponsored InMails
Sponsored InMails Promote events Choose your target audience Cost is about $1/message LinkedIn sends out a set number each day Minimum campaign is $300 Budget can be controlled per day, campaign, month
Use LinkedIn’s Nonprofit Options
LinkedIn for Nonprofits http://nonprofit.linkedin.com
Find Volunteers
Find Board Members
Get Donors
Next Steps http://www.linkedin.com/sales/ssi Power Profile Build Network Share Events, News Advertise Talk to LinkedIn Use Social Selling Index to measure your progress… http://www.linkedin.com/sales/ssi
Contact Judy Schramm, CEO ProResource, Inc. www.linkedin.com/in/judyschramm @proresource jschramm@proresource.com 703-824-8482