1. Creating an Engaging LinkedIn Profile
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2. How important is ? TheProfile.Company
LinkedIn is the biggest online professional network in the world
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3. TheProfile.Company About Naomi: Founder of TheProfile.Company
Author of ‘What to Put on Your LinkedIn Profile’
Social Selling & Social Recruiting Consultant at the worlds leading LinkedIn training company
Interviewed hundreds of people reviewing their LinkedIn profiles
Social Selling & Social Recruitment Strategic Consultant | Expert LinkedIn Profile Writer |
Author | Speaker | Sugar-Free Vegan
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4. The profile of every employee is contributing to your online company brand
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5. First Impressions Count First Impressions Count
It’s now the norm to research prospects, candidates, suppliers and colleagues on LinkedIn before meeting
First Impressions Count
First Impressions Count
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6. It is reported 60% of LinkedIn members are Passive Talent
LinkedIn & Altimeter Group 2014
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7. 57% of a buying decision is now completed online
LinkedIn & Altimeter Group 2014
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8. Talent Brand Employer Brand TheProfile.Company Company controlled
Then
Talent Brand
Employer Brand
Employees control
Now
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9. What does your LinkedIn Profile say about you?
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10. Outcomes TheProfile.Company
New candidates that are excited to return your voic
Candidates answer your calls
Clients attracted to work with you because of your candidate reputation
Inspire passive talent to want to be in touch
Partner and collaborate with talent
Ability to get word of mouth introductions to similar candidates
What’s the future like if you don’t do this?
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11. Your Profile TheProfile.Company
Builds the story and contributes to the sales journey of your prospects. Each element establishes your credibility and builds your personal brand…
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12. Case Study TheProfile.Company 25 recruiters and bookers
Competitors in a niche
Growing into boutique agency
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13. Your Photo TheProfile.Company
Acts as a virtual handshake and helps people remember you.
Tip: Keep it professional with character at all times.
Tip: Keep it professional with character at all times
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16. The Headline TheProfile.Company
Shares the value your provide and the problem you solve making your prospect curious to read more.
Tip: Provide something personal so people connect with you personally.
Tip: Provide something personal so people connect with you personally.
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17. TheProfile.Company

18. Your Experience TheProfile.Company
Designed to build your credibility and map out the journey that makes you the best positioned for the opportunity at hand.
Tip: Demonstrate your abilities by sharing the results you achieved in each role.
Tip: Demonstrate your abilities by sharing the results you achieved in each role.
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19. The Summary TheProfile.Company
Your chance to build rapport with the reader by clearly stating the problem you solve and the value you bring.
Tip: Tell your audience why you believe in what you do
Tip: Tell your audience why you believe in what you do
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21. Rich Content Media TheProfile.Company
Gives a more tangible feel for, allows people to interact with you, adds value and ultimately builds rapport, loyalty and trust.
Tip: Re-use slides from presentations or record a video
Includes: Videos. SlideShare. Presentations. PDFs. Portfolios etc.
Tip: Re-use slides from presentations or record a video
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23. Your Publications TheProfile.Company
Firmly establishes you as the expert and commands the respect you deserve by listing books you’ve authored and articles you’ve written.
Tip: Link to online articles you’ve been quoted in or books you’ve write
Tip: Link to online articles you’ve been quoted in or books you’ve write
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24. The Influencer Platform
Post articles directly onto LinkedIn that your connections can share, spreading your message and establishing you as a thought leader.
Tip: Re-use existing articles that focus on adding value to your prospects by helping them solve a problem.
Tip: Re-use existing articles that focus on adding value to your prospects by helping them solve a problem.
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25. TheProfile.Company

26. Request a FREE Talent Brand Review for your company
Order your pre-launch edition now at
@coach_marketing
uk.LinkedIn.com/company/theprofilecompany W
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Request a FREE Talent Brand Review for your company
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