Webinar Choose The Right Infrastructure Or Cloud Services Vendor For Videoconferencing Philipp Karcher, Senior Analyst August 26, Call in at 10:55 a.m. Eastern time

© 2014 Forrester Research, Inc. Reproduction Prohibited2 Agenda › How video strategies are changing › Making sense of the vendor landscape › Forrester Wave™ evaluation results › Making the right choice or choices for you

© 2014 Forrester Research, Inc. Reproduction Prohibited3 How strategies are changing › Pace of technology change › Barriers to adoption › Adoption › Business value $ $ $

© 2014 Forrester Research, Inc. Reproduction Prohibited4

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7 Business priorities for video are changing › Replacing travel › Improving meetings › Driving business outcomes

© 2014 Forrester Research, Inc. Reproduction Prohibited8 SVC VP9 H.265/HEVC Switching Transcoding “We’re concerned with pouring money into something that isn’t where we want to ultimately go.” SIP H.323BFCP H.239 Questions about the go- forward model led to stalling. Fortune 100 managed health services company

© 2014 Forrester Research, Inc. Reproduction Prohibited9 One-third of firms would prefer a hosted or cloud-type service Base: 521 to 594 global technology decision-makers whose firms are planning to adopt or have adopted the above video technologies; Source: Forrester’s Business Technographics® Global Networks And Telecommunications Survey, 2014; July 22, 2014, “Forrester Wave™: Videoconferencing Infrastructure And Cloud Services, Q3 2014” Forrester report

© 2014 Forrester Research, Inc. Reproduction Prohibited10 SIP H.323 PSTN Customers want solutions for platform fragmentation.

© 2014 Forrester Research, Inc. Reproduction Prohibited11 Self-service is essential to strategies today Point-to-point via directory Scheduling Recording and playback › Virtual meeting rooms Provisioning “Meet me is starting to change our culture.” Fortune 100 media company “The directory service is important to connect people in our organization.” European research institute

© 2014 Forrester Research, Inc. Reproduction Prohibited12 We chose 10 vendors and had to leave some out › All of these vendors have: Interoperability with standards-based room systems. First-party infrastructure offerings. Customer references. Sparked Forrester client inquiries and/or have a solution that put the vendor on our radar. › We left out but should have included Star Leaf. › We left out Google, Microsoft, Zoom, and Fuze for the reasons above.

© 2014 Forrester Research, Inc. Reproduction Prohibited13 Vendors in our videoconferencing infrastructure and cloud services Forrester Wave™ › Acano › AGT › Avaya › Blue Jeans Network › Cisco Systems › Lifesize › Pexip › Polycom › Videxio › Vidyo

© 2014 Forrester Research, Inc. Reproduction Prohibited14 We evaluated vendors based on 24 criteria that matter to technology decision-makers Source: July 22, 2014, “The Forrester Wave: Videoconferencing Infrastructure And Cloud Services, Q3 2014” Forrester report

© 2014 Forrester Research, Inc. Reproduction Prohibited15 Video infrastructure and cloud services Forrester Wave™ results Source: July 22, 2014, “The Forrester Wave: Videoconferencing Infrastructure And Cloud Services, Q3 2014” Forrester report

© 2014 Forrester Research, Inc. Reproduction Prohibited16 Call control + VMR: endpoint registration, call control, point- to-point via directory, and virtual meeting rooms VMR only: virtual meeting rooms only Vendors differ by major functionality and commercial models Source: July 22, 2014, “The Forrester Wave: Videoconferencing Infrastructure And Cloud Services, Q3 2014” Forrester report

© 2014 Forrester Research, Inc. Reproduction Prohibited17 Pick from two scenarios › Complement existing infrastructure with: Scalability at a lower cost. Interoperability with Google Apps or Microsoft Lync. Outside the firewall collaboration. › Replace existing infrastructure with: Simpler, lower cost, and more flexible solutions.

© 2014 Forrester Research, Inc. Reproduction Prohibited18 Consider the following decision points › Unified communications and collaboration integrations › Support for existing Cisco Systems, Polycom, and Lifesize endpoints › Network bandwidth constraints › Total cost of ownership Strive for: › Simplicity (and self-service). › Scalability. › Universal addressability/connectivity. › Interoperability. › Agility.

© 2014 Forrester Research, Inc. Reproduction Prohibited19 10 factors will shape the video infrastructure and cloud services market 1. The explosion of endpoints requires a scalable architecture. 2. Pricing and desire for agility push the hardware to software transition. 3. Business priorities emphasize customer and partner collaboration. 4. Simpler meet me offerings without call control promote adoption. 5. Cloud offerings catch up to on-premises capabilities. 6. Traditional infrastructure vendors invest in their own video clouds. 7. Network bandwidth considerations promote hybrid deployment models. 8. Interoperability with Google Apps and Microsoft Lync as a priority 9. Google and Microsoft make a stronger push to offer complete solutions. 10. Fuze and Zoom offer video bridging and interoperability as a feature.

Thank you Philipp Karcher

© 2014 Forrester Research, Inc. Reproduction Prohibited21 Forrester’s Forum For Application Development & Delivery Professionals BUILD SOFTWARE THAT POWERS YOUR BUSINESS October 16–17, 2014 · Swiss Ô tel Chicago· Chicago, IL Use Promo Code “ADD14WEB” to save $100! Register before September 13 to save an additional $200. In the age of the customer, winning requires innovation in customer management. And what is the key to innovation? Software. This Forum is not just for those selecting the technology. If you are touched by software, then this is the Forum for you. Join us to learn how to: Design processes and architectures that deliver customer engagement and drive competitive advantage. Turn big data and analytics into business strategies. Design and deliver world-class digital and mobile solutions.