1. Rob Koplowitz, Vice President, Principal Analyst
Webinar Forrester’s File Sync And Share Wave™: How To Pick The Right Solution For You
Rob Koplowitz, Vice President, Principal Analyst
Ted Schadler, Vice President, Principal Analyst
September 5, Call in at 12:55 p.m. Eastern time

2. Agenda
File “sync and share” fits into a broader document collaboration portfolio and opportunity.
How we evaluated 16 file sync and share solutions
Making the right choice or choices for you
What’s the future of document collaboration?

3. The document collaboration market is maturing
LEADERS WILL EMERGE IN THE NEXT TWO YEARS
Everyone else specializes, gets acquired, or goes away.
Oracle, EMC, Alfresco Software, and IBM(?)
Microsoft, Box, Dropbox, and IBM(?)
Source: May 30, 2013, “Document Collaboration Vendor Landscape” Forrester report

4. Let’s make it real; users are demanding new capabilities today
Share
External
Internal
Firewall
Sync
Give me sync and share, or I’ll set it up for myself!
Image source: FindIcons.com ( Jackson County Connections ( Dzsyna96 deviantART ( Haap Media ( MobileAppTesting.com ( and Wikipedia (

5. Document collaboration spans four key vectors.
Share
Document collaboration spans four key vectors.
External
Internal
Firewall
Sync
Collaborate
Collaboration
Document
Image source: FindIcons.com ( Jackson County Connections ( Dzsyna96 deviantART ( Haap Media ( MobileAppTesting.com ( and Wikipedia (
Manage
Document system of record

6. Document system of record
Share
If you’re just protecting content on two vectors . . .
Privacy, security, and compliance might all be out here.
External
Internal
Firewall
Sync
Collaborate
Collaboration
Document
Image source: FindIcons.com ( Jackson County Connections ( Dzsyna96 deviantART ( Haap Media ( MobileAppTesting.com ( and Wikipedia (
Manage
Document system of record

7. Your business may require more.
Share
External
Internal
Firewall
Sync
Collaborate
Collaboration
Document
Image source: FindIcons.com ( Jackson County Connections ( Dzsyna96 deviantART ( Haap Media ( MobileAppTesting.com ( and Wikipedia (
Manage
Document system of record

8. Agenda
File “sync and share” fits into a broader document collaboration portfolio and opportunity.
How we evaluated 16 file sync and share solutions
Making the right choice or choices for you
What’s the future of document collaboration?

9. Ten factors will shape the file sync and share market
Employees want convenience and access on all devices.
Business collaboration is increasingly multilocation . . .
. . . and multiparty.
Cloud content service providers offer convenience and accessibility.
IT doesn’t have a line item in its budget for file sync and share.
Collaboration platform vendors bundle file sync and share features.
At least 40 vendors feel they have a claim on this market.
Prices are exposed and hence vulnerable.
Security and compliance are IT requirements but not user concerns.
Documentless document collaboration is on the rise

10. We chose 16 vendors . . . and still had to leave out some important ones
We chose solutions that our CIO clients are asking about most frequently and that we felt had the strongest momentum and business focus.
Even so, we had to leave out Workshare, BoardVantage, Good Technology, Intralinks, and Workday.
Solutions spanned cloud, on-premises, and hybrid delivery architectures.
Some solutions are standalone; others are bundled into broader offerings.

11. Vendors in our file sync and share Forrester Wave™
Accellion
Acronis International
AirWatch
Alfresco Software
Box
Citrix Sharefile
Dropbox
Egnyte
EMC Syncplicity
Google Drive
Hightail (YouSendIt)
IBM SmartCloud Files
Microsoft SkyDrive Pro
Novell NetIQ
Salesforce.com Chatterbox
Watchdox

12. We evaluated vendors based on 26 criteria that matter to IT decision-makers
Source: July 10, 2013, “The Forrester Wave: File Sync And Share Platforms, Q3 2013” Forrester report

13. File sync and share Forrester Wave™ results
Source: July 10, 2013, “The Forrester Wave: File Sync And Share Platforms, Q3 2013” Forrester report

14. Agenda
File “sync and share” fits into a broader document collaboration portfolio and opportunity.
How we evaluated 16 file sync and share solutions
Making the right choice or choices for you
What’s the future of document collaboration?

15. First, define your scenarios
attachment replacement
Mobile and multidevice file sync
Partner collaboration file sharing
Distributed team file sharing
M&A
Case management workflow
Contracts workflow
And so on and so on

16. Next, resolve three dilemmas
Architecture: cloud, on-premises, or hybrid?
Platform: agile pure play or strategic supplier?
Price: lower cost or higher functionality?

17. Three delivery architectures will compete
On-premises
Hybrid
Cloud
Storage cost
Control
Security
Compliance
Choice
Balance of risk and control; performance and compliance
Performance
Collaboration
Mobility
Search?
Best for
Collaboration
Performance
Mobility
Search?
Complexity
Administration
Storage cost
Compliance
Worst for

18. Three conflicting forces compete to determine the pricing
Consumer services set the price point at $0.
Bundles drive the price down (call it $1/user/month).
Value drives the price up (to maybe $40/user/month).
Bring-your-own storage shifts cost to a different line item.

19. Finally, use the Forrester Wave™ tool to customize your shortlist
Download the spreadsheet with the full evaluation and weighting factors.
Narrow the vendors included to those that pass muster for security, delivery architecture, and scenario coverage.
Customize the weightings to get a unique ranking based on your unique needs.

20. Agenda
File “sync and share” fits into a broader document collaboration portfolio and opportunity.
How we evaluated 16 file sync and share solutions
Making the right choice or choices for you
What’s the future of document collaboration?

21. Unlocking the future of document collaboration
Mobile becomes the dominant content consumption and creation platform.
“Sync and share” becomes a feature (after all that work doing this Forrester Wave™).
New dominant content vendors emerge based on “born in the cloud” first-mover advantage.
These vendors draw partner ecosystems that increasingly threaten the status quo document collaboration and ECM markets.

22. Unlocking the future of document collaboration (cont.)
Product barriers between content, social, and communication disappear.
Real content integration standards emerge.
Content becomes portable and consumable across any system with appropriate access.
Barriers between on-premises and cloud disappear.

23. Rob Koplowitz
Ted Schadler