1. Webinar Selecting A Vendor For Room-Based Videoconferencing
Philipp Karcher, Analyst
September 19, Call in at 12:55 p.m. Eastern time

2. Agenda State of the videoconferencing market
Overview of the videoconferencing vendor landscape
“The Forrester Wave™: Room-Based Videoconferencing, Q3 2012” evaluation
Recommendations for vendor selection

3. Organizations look to videoconferencing to cut travel and improve everyday meetings
Collaboration has become a strategic initiative.
More than half of information workers work from multiple locations.
Telecommuting/ teleworking is becoming more prevalent.
Employees want in-person meeting experiences.

4. (Implement or expand videoconferencing)
Videoconferencing is a high priority for the biggest organizations — and a growing one for SMBs
“Which of the following initiatives are likely to be your IT organization’s top technology priorities over the next 12 months?”
(Implement or expand videoconferencing)
Number of employees
Base: 2,347 IT decision-makers in North America and Europe (respondents selecting “high” or “critical priority”); Source: Forrsights Networks And Telecommunications Survey, Q1 2012

5. Videoconferencing momentum is on the desktop
“What are your firm’s plans to adopt the following technologies?”
(Implement or expand videoconferencing)
Base: IT decision-makers in North America and Europe; Source: Forrsights Networks And Telecommunications Survey, Q1 2012; Forrsights Networks And Telecommunications Survey, Q1 2011; Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2010; Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009

6. “How often do you use each type of videoconferencing?”
Information workers are experimenting with mobile videoconferencing
“How often do you use each type of videoconferencing?”
Base: 5,070 information workers in North America and Europe; Source: Forrsights Workforce Employee Survey, Q4 2011

7. Older Boomers and Seniors
Generational differences matter on desktop and mobile videoconferencing and less on room-based
Gen Y
(18 to 31)
Gen X
(32 to 45)
Younger Boomers
(46 to 55)
Older Boomers and Seniors
(56+)
92%
94%
Instant messaging
46%
48%
45%
39%
Audioconferencing services
38%
36%
35%
32%
Web meeting or webconferencing
34%
30%
Social networking sites
42%
29%
27%
Room-based videoconferencing
21%
23%
22%
Desktop videoconferencing
28%
20%
Videoconferencing on a tablet or smartphone
15%
11% 8% 6%
Base: 5,070 information workers in North America and Europe; Source: Forrsights Workforce Employee Survey, Q4 2011

8. Businesses want videoconferencing as a service
PRIMARY MEANS OF DEPLOYING IP VIDEOCONFERENCING TODAY
Interest in models for future deployments*
(Asked of respondents in 2011)
Video buyers have similar interest with UC buyers in services.
45% of businesses using UC are interested in hosted, managed, or cloud delivery models in the future.+
Self- managed
Managed services (on-premises)
Hosted (third-party, dedicated)
As-a-service (third-party, shared)
Outsourced
(N = 315)
(N = 329)
(N = 329)
Base: North American and European network and telecommunications decision-makers; Source: Forrsights Networks And Telecommunications Survey, Q1 2012; Forrsights Networks And Telecommunications Survey, Q1 2011

9. The market is going through changes marked by efforts to make the tech more widely accessible
Momentum toward desktop videoconferencing
A bifurcation of vendors along different flavors of the H.264 video codec
Alternatives to expensive hardware appliances on-premises
Sourcing models that lower the cost and skill barriers to using video
Interest in integrating with SIP-based UC environments
Recording, streaming, and content management as part of a cohesive video strategy

10. How we selected vendors for our evaluation
Each vendor in the assessment has:
Room-based videoconferencing or immersive telepresence offerings.
A portfolio of solutions.
Enterprise scale and a broad geographic reach in client base.

11. The Forrester Wave™ methodology
39 criteria
Vendor surveys
Executive strategy briefings
Product demos
Customer reference interviews

12. The Forrester Wave™: Room-Based Videoconferencing, Q3 2012
Source: August 21, 2012, “The Forrester Wave™: Room-Based Videoconferencing, Q3 2012” Forrester report

13. The Forrester Wave™: Room-Based Videoconferencing, Q3 2012 (cont.)
Does the vendor provide different form factors and configurations to support various videoconferencing use cases across diverse environments?
Immersive telepresence
Room-based endpoints
Desktop hardware endpoints
Desktop software client
Tablet and smartphone support
Source: August 21, 2012, “The Forrester Wave™: Room-Based Videoconferencing, Q3 2012” Forrester report

14. The Forrester Wave™: Room-Based Videoconferencing, Q3 2012 (cont.)
Does the user interface make it easy, efficient, and enjoyable for end users to operate the videoconferencing endpoints?
Scheduling
Ad hoc
Physical remote control
Content sharing
Source: August 21, 2012, “The Forrester Wave™: Room-Based Videoconferencing, Q3 2012” Forrester report

15. The Forrester Wave™: Room-Based Videoconferencing, Q3 2012 (cont.)
What are the vendor’s deployment models for multipoint room-based videoconferencing?
On-premises
Virtualized on-premises or in the cloud
Service provider-hosted/cloud
Vendor-hosted/cloud
Source: August 21, 2012, “The Forrester Wave™: Room-Based Videoconferencing, Q3 2012” Forrester report

16. The Forrester Wave™: Room-Based Videoconferencing, Q3 2012 (cont.)
Does the vendor have cross-vendor integrations to support customers whose UC strategy takes a best-of- breed approach?
Third-party SIP-server integration
Third-party, real-time desktop video integration
Source: August 21, 2012, “The Forrester Wave™: Room-Based Videoconferencing, Q3 2012” Forrester report

17. The Forrester Wave™: Room-Based Videoconferencing, Q3 2012 (cont.)
What standards and protocols are supported for interoperability (H.239, H.323, TIP, SIP, BFCP, and others)?
Points for interoperability with standard- and nonstandard- based protocols, without additional infrastructure required
Source: August 21, 2012, “The Forrester Wave™: Room-Based Videoconferencing, Q3 2012” Forrester report

18. The Forrester Wave™: Room-Based Videoconferencing, Q3 2012 (cont.)
Source: August 21, 2012, “The Forrester Wave™: Room-Based Videoconferencing, Q3 2012” Forrester report

19. The Forrester Wave™: Room-Based Videoconferencing, Q3 2012 (cont.)
Source: August 21, 2012, “The Forrester Wave™: Room-Based Videoconferencing, Q3 2012” Forrester report

20. Leaders have a complete portfolio of offerings
Leading videoconferencing vendors have:
The most options for immersive telepresence, room-based endpoints, and desktop hardware units.
Comprehensive management platforms and recording and streaming solutions.
Multiple deployment options, leading interoperability, and options to integrate with popular UC platforms.

21. Polycom
Polycom has a diverse portfolio of endpoints, including a range of options for immersive telepresence.
It is not an end-to-end provider of UC, networking equipment, and collaboration software, but through technology partnerships (with Microsoft in particular), it provides video endpoints that work well in multivendor environments.
Many of its endpoints also interoperate natively with popular nonstandard protocols and codecs.

22. Cisco Systems
Cisco has a range of video endpoints spanning desktop units to three-screen immersive telepresence studios.
Its products show a strong emphasis on industrial design and on the user experience — many Cisco endpoints come with touchscreen controllers.
Cisco’s philosophy is to provide a “business-class” video experience, which it does best when customers also use Cisco’s Enterprise Medianet networking products.
Cisco can also provide an integrated experience (and an opportunity for customers to consolidate vendors) with its WebEx and Jabber UC and collaboration solutions.

23. LifeSize
Like other vendors, LifeSize has pursued a strategy to develop a portfolio of video endpoints to account for the range of possible use cases from desktops to rooms. LifeSize doesn’t compete in immersive telepresence.
It has a leading mobile client and an easy-to-use recording and streaming solution.
On the infrastructure side, LifeSize now offers a cloud-based service and virtualized software as alternatives to dedicated hardware appliances.

24. Radvision, an Avaya company
Historically an OEM infrastructure provider to other vendors, Radvision has evolved into a provider itself of end-to-end video solutions.
It uniquely uses either H.264 SVC or AVC on some endpoints.
Radvision also has strong desktop and mobile clients.
Due to its legacy as an infrastructure provider, it has a robust management platform.
Now, as an Avaya company, Radvision will focus more on the integration of multiparty video with directory integration and call control into SIP UC environments.

25. Teliris
Teliris is primarily focused on immersive telepresence, including a four-screen solution, supported with a white-glove managed service.
The company made a major pivot by recently introducing a cloud- based deployment model and by starting to take on management of non-Teliris endpoints.
Teliris now also has a lower-end, room-based system and a desktop client, both of which are covered by the managed service.
As an equipment and managed service provider with the ability to manage competitor solutions (and even desktop clients) in the same environment, Teliris occupies a unique position in the market.

26. Huawei Technologies
Networking and telecommunications giant Huawei has built a very large portfolio of video endpoints and infrastructure solutions, including five different series of immersive telepresence studios.
Because Huawei is a UC solution provider, its customers can benefit by standardizing on Huawei for video and UC.
Huawei has a major presence in Asia Pacific, particularly in China, followed by Latin America.

27. Vidyo
Vidyo’s routing architecture shifts the heavy media-processing power from bridges to the endpoints, significantly reducing the cost per port to deploy videoconferencing.
Its brand of H.264 SVC — which it licenses to Teliris and Google, among others — maximizes quality according to network conditions.
Already with best-in-class desktop and mobile clients, Vidyo is now expanding its room-based offerings with enterprise management features and multivendor interoperability. Its unique brand of telepresence supports formats up to 20 screens.
Vidyo recently introduced a cloud service for interoperability with non- Vidyo endpoints.

28. Choose a vendor based on your interest in . . .
The full portfolio, including immersive telepresence versus just regular room-based systems.
Videoconferencing on the desktop and on mobile devices.
Compatibility with SIP-based UC environments to provide an integrated user experience.
Alternative deployment models — cloud, managed services, software-based, and non-MCU-based — to mitigate the cost and skill barriers to scalable videoconferencing.

29. Leverage the power of the Forrester Wave™ Excel spreadsheet
Source: August 21, 2012, “The Forrester Wave™: Room-Based Videoconferencing, Q3 2012” Forrester report

30. Customizing weightings
Source: August 21, 2012, “The Forrester Wave™: Room-Based Videoconferencing, Q3 2012” Forrester report

31. Philipp Karcher
@philkarcher