1. Philipp Karcher, Analyst
Webinar Selecting A Video Platform For Live And On-Demand Streaming In The Enterprise
Philipp Karcher, Analyst
April 17, Call in at 12:55 p.m. Eastern time

2. Agenda
State of the video platforms market
“The Forrester Wave™: Video Platforms For The Enterprise, Q ” methodology
Evaluation results
Recommendations for vendor selection

3. The benefits of internal video content are in . . .
Saving on the cost of large virtual meetings.
Driving employee engagement.
Improving the effectiveness of training.
Encouraging the sharing of best practices.
Improving communications from leadership.

4. Organizations continue to adopt IP video for internal communications
Percent of firms that have implemented enterprise IP/digital video for internal use
(N = 1,168)
(N = 1,258)
(N = 702)
Base: IT decision-makers in the US; Source: Forrsights Networks And Telecommunications Survey, Q1 2012, Q , Q1 2010

5. IP video publishing has higher adoption in larger, more distributed organizations
Percent of firms that have implemented enterprise IP/digital video for internal use
Number of employees
Base: 702 IT decision-makers in the US; Source: Forrsights Networks And Telecommunications Survey, Q1 2012

6. They are also using IP video publishing for more purposes than before

7. The definition of an end-to-end platform depends on what you’re looking for
Capture
Manage
Deliver
Videoconferencing endpoints, recording and streaming servers
Studio cameras
External streams (e.g., TV news channels)
Encoders
Webcams
Videoconferencing and webconferencing software
Media capture appliances
Mobile devices
Core video platform components
Content management software
Portal application
Encoding and streaming server
Enterprise CDN appliances
Digital signage
Internet CDNs
Mobile devices

8. Vendors have different hardware components of an end-to-end solution

9. How we selected vendors for our evaluation
A focus on internal video communications
Support for enterprise security and integration requirements
Enterprise customers and at least $10M in revenue

10. The Forrester Wave™ methodology
23 criteria
Vendor surveys
Executive strategy briefings
Product demos
Customer reference interviews

11. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

12. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont
Does the product provide an out-of-the-box, YouTube-like portal as well as packaged options to integrate with third-party enterprise portals and learning management systems (LMSes)?
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

13. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont
Does the product support webcasting features like displaying slides alongside the main video window, interactive chat, and polling?
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

14. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont
Does the product support the concepts of channels and playlists to categorize content?
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

15. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont
Can the product directly capture new video content from webcams, mobile devices, videoconferencing endpoints, desktop videoconferencing clients, or lecture capture appliances?
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

16. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont
Does the product support custom metadata and automatically mapping metadata on ingest? Does the product have advanced search functionality to aid in search and navigation of video by speaker, spoken word, and slides?
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

17. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont
Can the product publish video content in the appropriate profile for multiple device types?
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

18. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont
Are multiple deployment options available?
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

19. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont
Does the vendor offer any internal enterprise (LAN/WAN) CDN technologies to facilitate live and recorded video distribution? Does the vendor integrate with third-party enterprise CDN products?
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

20. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

21. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report
Note: All scores are based on a scale of 0 (weak) to 5 (strong).

22. Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.)
Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report
Note: All scores are based on a scale of 0 (weak) to 5 (strong).

23. Leaders take extensible approaches
Complete portal and content management application feature sets
Partner ecosystems for enterprise software and hardware integrations
Able to support a variety of IP video publishing use cases

24. Kaltura
Open source platform supports internal video communication and external marketing use cases.
Has many publishing features and a UI that matches what employees expect from consumer experiences today
Online exchange has an impressive selection of apps and plug-ins to extend functionality.
Scored lower than other Leaders in support for webcasting and for eCDNs
Enterprise customers typically use Kaltura’s professional services to customize the platform to their needs.

25. Polycom
Complete solution for webcasting and videoconference recording and streaming, including:
Media capture appliances to simplify recording by synchronizing inputs
Recording servers to capture and stream videoconferences
Strong technology partner approach with connectors to Microsoft Lync and IBM Sametime, third-party eCDNs, and digital signage
Polycom’s video portal application scored lower in some areas — namely player design, search features, and some user-generated content features.

26. Qumu
Comprehensive support for webcasting and user- generated content with media capture appliances as well as webcam and screen capture recording features from its portal
One of the early vendors to release speech search capabilities
Comprehensive videoconferencing and CDN integration support
Many customers use Qumu to enable live video distribution, optionally by deploying its VideoNet caching appliances on their network.
Unlike other vendors, can support mobile delivery both through the browser and through native apps

27. VBrick
Complete end-to-end hardware solution comprising encoders and media capture appliances, video caching and redistribution appliances, and digital signage
Excellent support for IPTV and videoconferencing integration with the ability to live stream and record Microsoft Lync sessions
Supports webcasting and user-generated content
Offers a separate online video platform customers can leverage in a hybrid strategy to publish content inside and outside the firewall
At present, the two video platforms have different codebases. Also lost points in some areas like reporting and analytics — VBrick’s SW doesn’t yet have the same track record as its HW business

28. Sonic Foundry
Strong webcasting features with simplified operation and turnkey functionality of media recording appliances to synchronize content
Rich playback experience for viewers
Unique in providing OCR to automatically index the text in slides, which makes it easy to search for specific webcast content
Is focused now on becoming more multipurpose — has added a desktop recorder feature to support user-generated content uploads without its media recording appliances
Lags in some areas like support for SharePoint integration and social capabilities

29. Ignite Technologies
SaaS solution to set up a peering and/or push model for content distribution
Customers use the platform not only to deliver video but also to distribute marketing collateral and even software updates.
Unique ability to deliver proactive notifications (like Toast) to employees’ desktops
Lacks some features in leading video platforms like support for webcasting and other forms of direct recording

30. Cisco Part of the Cisco “Capture, Transform, Share” video platform:
TelePresence Content Server (TCS) to record meetings
Cisco MXE 3500 to transcode video content
Pulse Video Analytics software to add speech search
Integration with the Cisco ECDS for distribution
The best speech technology in a video platform, allowing users to navigate videos rather than sit through hourlong recordings
Lags leading video platforms in SharePoint integration, webcasting features, and cloud support
Plans to improve integrations with the WebEx suite of products and enhance its live webcasting

31. Kontiki
Focused on providing an advanced software- based content delivery engine, offering customers complete visibility and control over their network
Includes a stream testing tool for customers to simulate live video distribution on their network (with no impact on users)
Has an out-of-the-box video portal application but is focused on developing as many hooks as possible into:
Intranet portals (SharePoint)
Webcasting applications (InterCall, ON24, Thomson Reuters)
Social applications (NewsGator and Chatter)
Videoconferencing (Polycom) and digital signage (Scala)

32. Best practices for vendor selection
Bring the right people to the table.
Choose a platform that can be customized to the idiosyncrasies of your environment.
Pick a vendor who can drive the process if necessary.
Enterprise video

34. Phil Karcher