2. Mike Gualtieri, Principal Analyst Rowan Curran, Researcher
WEBINAR Thirteen Powerful Predictive Analytics Tools Can Transform Big Data Into New Customer Experiences
Mike Gualtieri, Principal Analyst
Rowan Curran, Researcher
July 21, Call in at 10:55 a.m. Eastern time

4. Predictive analytics DIY
Image source: freeimages (

5. Without reinventing the wheel
Image source: Zen graphic (URL)

6. We're tripping over each other."
“Analytics is engrained so deep in our culture, it is difficult to separate analytics-driven decisions from normal business processes.”
"The days of 20 people involved in every step from the business objective down to posting the blog is insanity.
We're tripping over each other."
Jack Levis
Senior Director — Process Management, United Parcel Service of America
Source: Predictive Analytics times (

7. Data-driven decisions benefit the business
WHICH OF THE FOLLOWING BENEFITS HAS YOUR FIRM EXPERIENCED AS A RESULT OF IMPLEMENTING BIG DATA SOLUTIONS?
Base: 385 global business decision-makers using big data; Note: Respondents answering “don’t know” are not shown. Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015

8. Predictive momentum and opportunity
“WHAT IS YOUR FIRM’S/BUSINESS UNIT’S CURRENT USE OF THE FOLLOWING TECHNOLOGIES?”
Base: 1,805 (2015) and 1,063 (2014); Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015 and Forrester’s Business Technographics Global Priorities And Journey Survey, 2014

9. It’s not ‘if’ you use predictive, but ‘when’
of technology decision-makers have implemented predictive analytics.
Greater than 45%
40%
of technology decision-makers plan or are interested to implement predictive analytics.
Base: 984 technology decision-makers; Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015

10. First, what aren’t we talking about?
BI tools with predictive capabilities
Vertical and horizontal solutions
Talking point:
mention penthaho specifically (blending/integration/bi tool) includes WEKA
discuss ease of use like broomreach and qubit
mention R as great but not full predictive workflow tool
Open source and programmatic solutions
Custom solutions from consulting firms

11. Who made it onto the wave?
Image source: freeimages (

12. Supporting the predictive life cycle

13. Why do these solutions matter?
Image source: Zen graphic of business-people over tablet/computer/data viz (URL)

14. The Forrester Wave™

15. What we measure

16. Measuring: the current offering
Analysis
Feature selection
Imputed values
Feature creation
Anomaly detection
Feature reduction
Clustering
Machine learning
Time series
Third-party algorithms and methods
Data visualization tools
Automated model building
Extensibility
Ensembles
Model management
Model evaluation
Optimization
Business rules
Model monitoring
Architecture
Analysis runtime options
Model runtime options
Cloud capabilities
Workload capacity
Security
Data encryption
User security
Data
Data types
Data acquisition
Usability and tooling
Data scientists
Business analysts
Life cycle
Business applications
Third-party applications

17. Measuring: strategy and market presence
Acquisition and pricing
Implementation support
Vendor road map
Customers
Partners

18. Vendor solutions

19. The Forrester Wave™: Big Data Predictive Analytics Solutions, Q2 2015
Modern predictive tools allow low- or no-code modeling.
Supporting full predictive life cycle.
Data, business, and developer collaboration.
Open-source, business-source, and try-before-you-buy
Source: “The Forrester Wave: Big Data Predictive Analytics Solutions, Q2 2015” Forrester report

20. IBM assembles an impressive capability set

21. SAS continues to be an analytics powerhouse

22. SAP’s relentless analytics investment pays off

23. Oracle brings analytics scale to SQL developer

24. FICO brings experience and trust to the cloud

25. Dell’s Statistica puts them in the game

26. RapidMiner is a rock-solid solution with cloud

27. KNIME is open-source for the enterprise

28. Alteryx empowers the business into predictive

29. Angoss, more than just decision trees

30. Alpine Data Labs makes collaboration easy

31. Microsoft brings an impressive new entrant

32. Predixion Software unleashes data scientists in the IoT

33. Predictive analytics DIY
Image source: freeimages (

34. Related Research Upcoming Research
“The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014”
“Predictive Analytics Can Infuse Your Apps With ‘Unfair Advantage’”
“Use Sensors To Take Apps To The Next Level Of Customer Engagement”
Upcoming Research
“The Forrester Wave™: Big Data Search And Knowledge Discovery Solutions, Q3 2015”
“Machine Learning Can Make Your Apps A Whole Lot Smarter”
“TechRadar: Spatial And Location Analytics, Q4 2015”

35. Mike Gualtieri
Rowan Curran