Eyeblaster ACM

Global Digital Marketing Solutions Superior Technology & Expert Service Spanning 15 Countries  Digital ad serving and campaign management since 1999  Recognized rich media and video leader  Offices in all key digital markets providing 24/7/365 coverage

 Extended consumer / brand interaction  Multiple ways to measure success  Greater response & conversion Rich Media Eyeblaster Innovative Rich Media Solutions Pioneer

Advertising Campaign Management (ACM) Suite Global Support Services  Centralized Global Control  Local presence and foreign market expertise Emerging Media Channels  Expanded reach  Gaming  Mobile  Dedicated product team to develop and integrate Search Management  Centralized management across major engines  Fully automated bid mgmt. to ROI and CPA targets Campaign Management  Complete Control  Workflow efficiency  In-depth reporting visibility  Automated optimization  Greater ROI  Extended consumer / brand interaction  Multiple ways to measure success  Greater response & conversion Rich Media The Eyeblaster Portfolio - today Advertising Campaign Manager (ACM)

Eyeblaster’s ACM Customers and Partners Deep Relationships with Leading Brands, Agencies and Publishers

Strategy Planning Buying Creative Reporting Plan & buy Create Traffic Serve Track Optimize Publisher AdvertiserAudience Media Agency Creative Agency Campaign Management Inventory Management Ad Network / Exchange (optional) Publishers Target Rotate Report Forecast Aggregate Broker Arbitrage Reach Content Target The Digital Marketing value chain

Display Search Emerging Media Impact Accountability Relevancy Reach Audience Eyeblaster Ad Campaign Manager Empowering Agencies to add value in every campaign Increase ROI, save time and save money with the right technology.

Excel based trafficking  Utilise Excel features for easy trafficking of mass Flights  Can be used as a briefing tool to publishers Online Quick Trafficking  Allows for quick, easy setup and efficient use of time  Simple inline editing of entire plan  Create standard banners and tracking pixels in one screen Planning and Buying tool Planning and Buying tool – now in Beta Planning and Buying tool  End-to-End tool allowing you to brief, receive response, traffic, report.  Integrated tracking and reporting for greater insight and total control Flexible Trafficking options Scalable to suit your individual needs

Campaign Monitor – now in Alpha  Brand new interface providing graphical representation of campaign status for real-time monitoring  Data updated every 15 minutes  Received ‘Adobe Site of the Day’ award Eyeblasterwiz  Easy to identify Flight status – in planning, published, live.  Publishers generate all serving code, no need to manually distribute Effective Campaign Management Easy distribution of ads, simple monitoring of Flight status

Universal Activity Tag  Simple tag placement and management  De-duplication between different affiliates / channels Flexible Activity Tag solution  Set as Counter, Sales, or both.  Assign a value to the Activity Tag or pass dynamic values through on purchase to determine ROI. Unified Tracking Unified Tracking  Shared Activity Tag across both Display and Search  Unified tags provide clear insights into customer path to conversion, simplify advertisers’ website tagging and ensure proper credit. Detailed Conversion Analysis Understanding the response to your campaigns

Step 1 User arrives at a HSBC web page, for example Platinum credit card. Eyeblaster tag the user into the ‘Platinum’ category. Step 2 The user is reached by the media campaign. Eyeblaster checks for a ‘Platinum’ tag. If present displays a ‘Platinum’ ad. If not, displays a generic HSBC ad. Note: Could display other Product ad if the relevant tag exists. Behavioural Targeting déjà vu | advertiser site-side

Behavioural Targeting Behavioural Sequencing | creative-side Based on previous interaction with campaign creative user helps decide what is next User interactions determine what ad is shown next as targeted an ad as possible Measure ROI using data on depth of user interaction Unlimited creative ‘paths’ Works across all publishers in campaign

Excel plug-in  Lets you work the way you like to work, enabling creation of Excel pivot tables based on automatically- updated campaign data  Fully customize your report, and then update your numbers directly in Excel. New online reporting tool - Analytics  Re-developed interface built in Ajax for speed of use  in-depth reports based on user-defined settings, a wealth of metrics, and customizable report parameters  Measure and justify marketing spend using ROI reports Advanced Analytics Delivering digital clarity

Automatic Creative Optimisation  Automated creative selection based on optimized metric – clicks, conversions, interactions.  Select single or multiple ‘Best performing ads’ Path to Conversion  Show up to last 5 ad exposures leading to conversion event  Helps fairly attribute the conversion across the campaign rather than ‘last click wins’  Automatic attribution of conversion revenue by weighting Site Overlap Site Overlap  Better understand the reach across multiple publishers  Superior visibility allows more effective campaign management  Example here Example here Innovative Metrics Secret weapons that give our clients a competitive edge

Full Rich media capabilities integrated into ACM The only truly tried, tested, and proven unified solution Creative agencies know how to use Eyeblaster Extensive training & familiarity so creative can be produced & delivered on schedule All Rich media formats (some exclusive) ninemsn homepageninemsn homepage, MSN Messenger, pre-rollMSN Messenger Leader in Video advertising technology Making sure the right viewer gets the right video for maximum success Compatible with all Publisher Ad serving systems Available across all Australian and overseas publishers Rich Media World leading platform for creation, delivery and tracking of Rich Media

Rich Media – what’s next … Interactive In-game, In-stream, Mobile In-game In-stream In-stream Mobile Mobile

Creative and Technical Support  Full time Creative Services Manager  Second Tier technical support offered locally Account Management Sales and Account Management  Dedicated Account Managers, Adrian Lee and Shamini Moganadhass, familiar with your team and your advertisers requirements.  Group Account Manager Roma Unwin in place to ensure quality of service is consistently high.  Search specialist also available.  Co-presentations on rich media to clients help position Carat as thought- leaders  Provision of demos for client presentations and market intelligence.  Eyeblaster University & Eyeblaster specs databaseEyeblaster specs database Eyeblaster Support Market leading local service

Full Campaign Management  Full media and creative trafficking  Ensuring all Flights are live and all Activity Tags are implemented correctly on the advertiser site  Campaign reporting and optimization duties. Reporting schedule can be determined by agency. Campaign Analysis Campaign Analysis  Full analysis of the campaign results based on the metrics the agency chooses.  Presentation provided to agency for delivery to client, agency can choose templates for formatting and layout. Eyeblaster Services Alleviate the resource headache

So why choose Eyeblaster? Not just because we are nice people Simple  Our tools simplify the planning, trafficking, campaign management, and reporting process Nimble  Greater ability to shift product roadmap based on client feedback, plus we focus only on agency side ad-serving Australia is loved  Very strong market here which allows us to lead the product growth. We deliver what you want – local needs count!