1. Eyeblaster Advertising Campaign Manager

2. Eyeblaster Overview Global Leader in Digital Marketing Solutions  Eyeblaster is a global provider of digital marketing solutions with the leading position in the rich media market  Through technology, services, relationships and data, Eyeblaster attracts large advertisers and brings brand dollars online for its media company partners  Eyeblaster is an expert in providing tech-enabled services to a non- technical industry  Reaching 150 employees worldwide – 50 dedicated to product research and development  Leading in international markets – 16 offices in 13 countries

3. Eyeblaster Overview Global Leader in Digital Marketing Solutions  A pioneer in proving the branding value of online advertising  Platform serves billions of ad impressions per month  More than 20,000 campaigns for premium brands have run on the platform  The first rich media provider approved by AOL, MSN and Yahoo!  More than 2,500 websites and networks worldwide support the Eyeblaster platform  Used by over 2,500 agencies, publishers and creative shops worldwide  Winner of multiple awards from organizations including ClickZ, MediaPost, IAB, and AD:TECH

4. Global Ad Serving Superior Technology & Expert Service Spanning 13 Countries  Digital ad serving and campaign management since 1999  Recognized rich media and video leader  Offices in all key digital markets providing 24/7/365 coverage

5. The Eyeblaster Portfolio Integrated Solutions That Work Media Ad Serving Search Rich Media In-Games & More… Advertising Campaign Management Suite is the powerful digital dashboard that helps bring thousands of brands – worldwide - to life. Delivering a full range of innovative and integrated solutions for success.

6. The Eyeblaster Portfolio Integrated Solutions That Work Advertising Campaign Management (ACM) Suite Integrated solutions that help clients and the parties they serve - bring brands to life All format types, and templates, video, interactive features Ad serving across all digital channels, including planning and buying tools Search bid mgmt Casual game ad solutions FUTURE  Mobile  VOD  IPTV

7. Rich Media is Transforming the Market From Novelty to Mainstay  Rich media provides the best consumer/brand experience  Consumers are more engages and entertained  Most compelling brand presentation for advertisers  Greatest positive emotional connections made  First online advertising approach to attract traditional advertisers and branding dollars  Increases in online spending and broadband uptake, fuel rich media growth  Now considered mainstream and together with search is the fastest growth segment in online marketing Increased Online Spending Increased Broadband Uptake Increased Rich Media Spending

8.  Fully featured, innovative ad server  Rich media and “branding” emphasis built from the ground up  Collaboration between media, creative and publishers  Easily migrate all your display advertising to Rich media  Support for next generation channels including gaming, mobile and interactive television (IPTV)  Proven Search suite integrated into your ad management solution  Local Service and Account team wherever you are  Neutral market positioning. Eyeblaster does not sell creative authoring or media buying services, eliminating conflicts ACM: The Total Ad Serving Solution Our Value Proposition

9. “ACM provides the best of both worlds for us at Tribal DDB – campaign implementation efficiency and cutting edge rich media capabilities” “Good business is about solving problems and ACM provides an intuitive, single source solution that will allow agencies to create and manage campaigns across the spectrum of digital media” “ACM is quickly becoming our resource for ad serving” The Total Ad Serving Solution That Works For All Size Agencies

10. Our ACM Clients

11.  Planning & Buying  Trafficking  Targeting  Optimization  ROI  Post Impression  Reporting System Components

12. Planning & Buying – To Be Released for Beta in August 2006  Simple and Process driven interface for P& B process  Extract data from planning tools such as @plan and MediaMetrix  Create visibility into available publisher performance history  Integration with billing system such as Donovan (DDS)  Seamless creation of a media plan with minimal trafficking labour

13. Planning & Buying – Agency side process

14. Planning & Buying – Publisher side process

15. New Developments: Planning & Buying Streamlined Design. Easy Management of Campaigns, RFPs & IOs Integration of all the tools for managing your planning and buying needs. Create RFP’s, set up campaigns, submit IO’s and generate reports with ease

16. New Developments: Planning & Buying Streamlined Design. Easy Management of Campaigns, RFPs & IOs Access a top-level view of your campaigns - make revisions and additions in a flash.

17. Media Publishers Creative Formats Platform Campaign workflow

18.  Excel & Quick Trafficking  Quick duplication of placements  Inline creation of standard banners  Multiple Edit of placements and ads  Generate bulk of tags for multiple placements  Send tags via email  Trafficking API Trafficking tools

19.  Scalable trafficking solution  Flexible workflow  Concise graphical overview of placements and ads  Quick editing Trafficking tools - Advantages

20.  Filtering  Bandwidth  Operating System  Browser  Screen resolution  Behavioural targeting  déjà vu  Behavioural sequencing  Sequencing  Weight based  Time based  Ad grouping Targeting & Sequencing

21. Tagging an advertiser’s site enables you to classify users according to their behavior on that site. Déjà Vu Tracking Tags A Powerful Behavioral Targeting Tool  Deliver specifically relevant ad messages to consumers  Targeting the right user with the right ad ensures higher performance rates  A retention tool for agencies – the knowledge base collected allows the agency to offer an added value that increases with the duration of service to the client.  A controlled advertiser-side solution In future campaigns, you can serve different ads according to those users’ classifications.

22. Déjà Vu Tracking Tags Target The Right Message to the Right Consumer As those users browse the web and encounter another Brand X ad, Deja-Vu allows Brand X ads that are targeted to the different user classifications to appear. Déjà vu tags are placed on the site where Brand X runs an ad As users interact with the ad, they are classified according to their behavior on the site Brand X Ad for Blue Users Brand X Ad for Red Users Brand X Ad

23.  User’s interactions determine what ad is shown next  Measure ROI using data on depth of user interaction  Optimise creative dynamically based on interaction  Unlimited creative ‘paths’  Can include live data feed, polling, data capture Behavioral Sequencing

24.  Automated creative selection based on optimized metric:  Clicks  Conversions  Interactions (Industry only)  Turn on and off on placement or campaign level  Select single or multiple ‘Best performing ads’, other ads will be placed in a control group  Proprietary Eyeblaster optimization algorithm Automatic Optimization

25.  Per placement buy data: Cost base, Cost & Action value  Easy setup via Quick & Excel trafficking  Choose from multiple success metrics  Click  Conversions  Interactions  Auto-Optimize to maximize ROI  Include and exclude ads from rotation on the fly ROI Management

26.  Track counter and sales activity on advertiser website  Control of reporting frequency: Campaign, 24 hours, Session & Unique  Collect sales value and unlimited additional parameters  Coming in July:  Variable cookie window  Path to conversion (track the last 5 ad views) Post Impressions / Post Click tracking

27.  A set of comprehensive system defined reports  Delivery  ROI  Advanced and Summary Post impression & Post click  Ad interaction  Performance by frequency  Reach & Frequency  Customized reports  Create your own customized report template  Apply filters  Send reports via email, create distribution and schedule reports Reporting

28.  Availability of reporting dashboard  Advanced Excel reports  Unique clicks  Site overlap  Reporting API  Asynchronous Report generation  Consolidate ROI, Conversions, Cost and Frequency into a single report Reporting – New Reporting System as of September

29. New Developments: Reporting Streamlined Design. Easy Management of Campaign Reports Provides a top- level snapshot of campaign delivery – that drills down to the individual campaign Delivers graphical views and benchmarks to gauge performance

30.  Full Rich media capabilities integrated into ACM  Macromedia Flash integration for easy production of Eyeblaster compatible creative assets  All Rich media formats  Leader in Video advertising technology  Compatible with all Publisher Ad serving systems  Interactive features  Campaign Management, Tracking and Reporting integrated into EB.Campaign Manager Rich Media

31. Superior bid management tools for your search marketing needs

32. ROI Cost-per- acquisition Pay-per- click  Launching July 2006  Standalone or integrated with eb.campaign manager  Powered by world-leading search technology from The Technology Works (TTW)  Eliminates the complexities of search bid management, providing solutions to manage multiple campaigns across geographical markets, for all the major engines in one easy-to-use interface  Leverages the best of Eyeblaster’s tools to maximize the effectiveness of advertising campaigns on a global scale

33. The Right Technology for Success  Our proprietary EB.Search suite of search marketing technologies provides a one-stop shop for all aspects of paid search marketing  Develop, implement, optimise and report on your fully-automated online campaign with this world-leading, user-friendly technology

34. Leading Edge Technology  EB.Search is a robust, proven technology with over 5 years development under its belt.  EB.Search is an active bid-management and comprehensive reporting suite.  EB.Search uses officially-approved Search Engine APIs to gather cost data.  EB.Search has a proprietary redirect tracking system ensuring over 98% data accuracy.  EB.Search actually changes bid-prices reducing costs by up to 30% and it can close-the-loop and manage to specific CPA targets

35. Flexible & Fully Integrated  EB.Search is a zero client installation – no software is needed  EB.Search can be customised and white labelled  EB.Search is configurable for multi level security access  EB.Search can be fully integrated with 3 rd party databases  Integrate offline data to obtain maximum visibility on ROI  EB.Search is integrated with Eyeblaster ACM for cross media optimisation  EB.Search is fully integrated with Omniture to provide keyword level data for Omniture reporting

36.  Tracks the effectiveness of all online marketing campaigns as well as natural and paid-for traffic  Provides comprehensive real-time ROI tracking with cost per sale analysis by provider, referrer and keyword  Enables you to assess the cost and performance of each campaign and so adapt your online marketing strategies and budget accordingly  Full access and visibility of your campaign online and in real time Benefit: you gain 20:20 vision of your campaign to enable you to make the right decisions and act on them to maximise performance against your objectives.

37.  The first Pay-Per-Click (PPC) search management service in the world and the first to be approved, licensed and accredited by all major search engines  EB.Search PPC bid management is designed to deliver you maximum traffic volumes whilst ensuring that you get the best value from your budget  Our system manages the whole process from keyword research through to budgetary reporting of results to provide you with the right volumes at the optimum value Benefit: fully-functional strategic management of all search engines campaigns from a single interface, streamlining processes and enabling superior optimisation

38.  The most advanced real-time Cost Per Acquisition (CPA) management solution in the industry  Enables you to:  continually calculate costs  immediately adjust target spending  manage campaign budgets and benefit from a highly controlled marketing spend  Only effective way to manage thousands of keywords across all the engines Benefit: fully-automated non-stop optimisation of your advertising spend - the most effective ROAS and budget management system available.

39. Benefits of Integration of EB.Search with EyeBlaster ACM  Tracking and Sales De-duplication of PPC and Display advertising.  Unified tracking Pixel for post click activity (only one tag shared by both systems).  Easy Access to EB.Search from ACM.  Data analysis integration within ACM (better understanding of the relation between PPC campaigns and display campaigns => optimisation improved).  Unified login access for both interfaces.  Future development: Both products will be fully integrated within the same interface.

40. Robust Tool for Total Search Management Streamlined. Comprehensive. Easy to Use View all your active search campaigns and access a host of tools for easy management

41. Robust Tool for Total Search Management Streamlined. Comprehensive. Easy to Use Quickly know the performance of each campaign in top-level and detailed views

42. Robust Tool for Total Search Management Streamlined. Comprehensive. Easy to Use Quickly know the position of each key word in the bid process

43. Eyeblaster: ACM The Total Ad Serving Solution  The only comprehensive, proven, scalable ad serving platform based on rich media and video technology  Create, deliver an manage all digital ad campaigns regardless of format or messaging channel  Strategically committed to fully integrating multiple digital channels: Web, mobile, gaming, IPTV  Neutral market positioning and global presence  Total ad serving solution from the rich media ad serving pioneer

44. Dart Mediaplex Atlas Platform built for Rich Media & Video Variety and Flexibility of Ad Formats Single workflow Solution for Media, Creative, Publisher Complete Reporting Multiple Digital Channel Support Extensive Targeting Capabilities = Yes= Limited Functionality= No Key Advantages: eb.campaign manager Competitive Overview Reporting Interface

45. Creative Formats and features Creative opportunities with the Eyeblaster Rich Media Platform

46. [index] Rich Banner Formats A Showcase of Creative Uses of Eyeblaster Formats Polite  Initial ad creative displayed whilst page loads, then up to 2.2MB can be served  Overrides banner size restriction Xerox Expandable  Multiple panels and/or floating ads launch from banner via click, mouse- over or auto-initiation Adam Corolla Push-down  User or auto-initiated push down banner  ‘Slides’ publisher content aside rather than covering it Coldplay

47. [index] Out of Banner Formats Floating A Showcase of Creative Uses of Eyeblaster Formats  Ads display on transparent layer over page  Works within dimensions specified by sites John Lewis Full Page Overlay  Ads display on transparent layer over page  Can cover entire content within a web browser Nike Floating to Expandable  Floating ad to banner  Banner can include additional multiple expandable panels Audi A3

48. [index] Video Ad Formats Eyeblaster supports video content in all formats  Video served within fixed size ad unit  Can ‘tease’ by looping few frames until user interacts BMW Video Strip  Strip of video plays in banner space  Rollover reveals complete video in full size with audio Kingdom of Heaven Full Screen  High impact full-page media player  Optional control buttons Constantine Video Banner

49. [index] Adidas Video Functionality Multi-stream Pushing the capabilities of video content beyond streaming  Push multiple media streams into ad unit  One video can trigger another via synchronisation WOTW Hot-spotting  Interactive layer plays on a timeline over the video  Additional content can be navigated within the video Mazda Interactive  Video segments are delivered in response to user interaction  User controls the experience

50. [index] Volvo XC90Seat LeonFiat Creative Features Page wipes Encouraging user interaction through compelling creative ideas  A series of animated effects in response to user interaction Fold-out  Users control the pace of the message being revealed Synchronised  Multiple ad units seamlessly interact across a page  Works like a page ‘mask’

51. The only video solution with:  Support for high quality, Full screen video (Up to 1Mbps Video bit rate)  Real time bandwidth detection  Support for FLV 7, FLV 8 and WMV – Maximum reach at Maximum quality  Up to 4.4MB of video  Interactive layer for Full page video  Automated/Semi Automated/Full service video encoding  Graphic Flash interface for Video ad production  Library of Video skins Eyeblaster Video Studio Enter Eyeblaster’s Next Revolution in Video

52. Video Solutions Video Opportunities in Any Ad Format

53. Thank You!