Chapter 5 INFORMATIVE PRESENTATIONS

 Given for the purpose of imparting knowledge to the audience  Is the building blocks of which other speeches are built  Ask yourself “what is the objective of my speech” INFORMATIVE SPEECH

 Directions-step-by-step instructions  Instructions-how to do a particular thing  Examples-descriptions of an idea, event, or situation  Illustrations-visual descriptions (charts, graphs, pics, etc.)  Definitions-description of a word’s meaning  Relationships-the connection between two things  Rules-set of regulations governing conduct  Explanations-give accounts of particular occurrence  Interpretations-your own description of an event  Problems-specific, troublesome issues  Solutions-specific measures to solve a problem THE ACT OF INFORMING

 Cengage Learning Speech Winner:  2015 Public speaking champion:  nd place:  Overcoming nerves: Overcoming nerves:  Rehearsal tips:  Keeping your audience engaged:

Chapter PERSUASIVE PRESENTAIONS

 Those speeches that strategically aim to cause a change in the way an individual thinks, acts, or believes  Think about your persuasive speech in three basic concepts:  Problem  Harm  Solution PERSUASIVE SPEECHES

 To PERSUADE your audience, not just inform them.  Be as detailed as possible when writing your objective to ensure it will be met.  Give yourself an idea of both what you want to do, and your plan to accomplish it. THE OBJECTIVE

 Having a good topic is not enough to persuade your audience.  You must convince them by giving them what they need to know and relate the topic to them.  664 persuasive speech topics:  2.html 2.html THE TOPIC

 You must have an argument FOR or AGAINST something  An argument is a proposition that suggests a course of action THE TECHNIQUE

 Three types of propositions used in arguments:  Proposition of fact  A statement about some observable aspect of life that can be proved or disproved  Proposition of value  A statement about the personal preferences we embrace  Proposition of policy  A statement that proposes a new rule or mandate  Evidence  Material that is used to support propositions PROPOSITIONS

 The “pivot point of persuasion”  Six key components of credibility:  Competence  Is the speaker qualified? Experienced?  Trustworthiness  Is the speaker honest, fair, and honorable?  Expertise  Is the speaker skilled and highly knowledgeable on this subject?  Likeability  Is the speaker pleasing and enjoyable?  Composure  Is the speaker calm and collected?  Sociability  Is the speaker friendly and polite? CREDIBILITY

 Abraham H. Maslow developed a Hierarchy of Needs, consisting of five hierarchic classes that can be a useful method to selecting needs for motivational appeals.  The lower level needs must be satisfied before higher level needs can be addressed.  According to Maslow, if you are trying to motivate your listeners to satisfy a particular need, you want to make sure the lower level needs are being met before you can motivate them to address an upper level need. MASLOW’S HIERARCHY OF NEEDS

 In applying Maslow's theory to persuasive appeals, you must: 1. Decide which appeal would be most effective for the intended receiver. This may mean predicting the needs level of your receiver at the time of your persuasive effort. 2. Shape a message that capitalizes on the receiver's needs. 3. Persuade the receiver that the desired action would satisfy those needs. MASLOW’S HIERARCHY OF NEEDS

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 Alan Monroe's Motivated Sequence is a method for organizing persuasive speeches. It consists of these steps on how to organize a motivational appeal to the audience: 1.Gain the ATTENTION of the audience  Use a detailed story, shocking statistic, quote, etc. 2.Establish a NEED  Convince your audience that their action will satiate a personal need 3.Create SATISFACTION  Propose a solution 4.Offer VISUALIZATION  Create vivid imagery and details for the listener 5.Call for ACTION  What the audience can do to be part of the solution MONROE’S MOTIVATED SEQUENCE

 speech speech  narodo-dicaprio-un-climate-change-speech-new-york narodo-dicaprio-un-climate-change-speech-new-york  rger_goldstein_the_long_reach_of_reason rger_goldstein_the_long_reach_of_reason