1. Persuasion is All
Around US

2. Celebrity
Endorsed
Products

6. Persuasive Goal
To persuade the audience to believe as you do and influence them to take action on your belief.

7. The Rhetorical Triangle
Aristotle taught that a speaker's ability to persuade is based on how well the speaker appeals to his or her audience in three different areas: ethos (ethical appeals), pathos (emotional appeals), and logos (logical appeals). These areas form something that later rhetoricians have called the Rhetorical Triangle. 

8. The Rhetorical Triangle

9. Why a Triangle? Why not a circle or square?
Answer: each appeal is as important as the others. It also suggests that a BALANCE of the three is important. Too much of one might cause the reader to find the argument unconvincing or stop reading.

10. Three Types of Audience Appeals-1
Logical Appeal (logos)– attracts an audience with an analytical, reason-based approach.

11. Audience Appeals - 2
2. Emotional Appeal (pathos)– hits the heart of the audience and stirs feelings of love, anger, compassion, patriotism, family, etc.

12. Audience Appeals - 3
3. Ethical Appeal (ethos)- used to establish the writer as fair, open-minded, honest, and knowledgeable about the subject matter. The writer creates a sense of him or herself as trustworthy and credible.

14. What appeals do these commercials use?

15. Monroe’s Motivated Sequence
Attention step: gets the audience’s attention and focuses it on the topic
Need step: convinces the audience that there is a reason to accept your message
Satisfaction step: presents a solution to the problem introduced in the need step
Visualization step: get the audience to understand how the solution works
Action step: shows the audience how to carry out the solution
Infomercial examples:

16. Maslow’s Hierarchy of Needs

17. Nonfiction

18. 2 Types of Nonfiction
Narrative
Informative
Expository
Persuasive

19. Objective Writing versus Subjective Writing
Is Persuasive Nonfiction likely to be objective or subjective? Where are you likely to find an objective piece of writing? 19

20. Author’s Purpose for Writing
Exposition Description Narration Persuasion

21. Where in the newspaper would you find a description. Narration
Where in the newspaper would you find a description? Narration? Persuasion? Exposition?