1. Invitation to Public Speaking, Fourth Edition
By Cindy L. Griffin
Chapter 15: Persuasive Speaking

2. Persuasive Speaking
Persuasive speech: attempts to change or reinforce an audience’s thoughts, feelings, or actions

3. Types of Persuasive Speeches
Question of fact: addresses whether something is verifiably true or not
Question of value: addresses the merit or morality of an object, action, or belief
Question of policy: addresses the best course of action or solution to a problem

4. Patterns of Organization
Questions of fact
Chronological
Spatial
Topical
Questions of value
Chronological
Spatial
Topical

5. Organization of Speeches on Questions of Policy
Problem-solution organization
Problem-cause-solution organization
Causal organization
Narrative organization
Comparative advantages organization
Monroe’s motivated sequence

6. Organization of Speeches on Questions of Policy
Problem-solution organization: persuades an audience that a specific problem exists and can be solved or minimized by a specific solution

7. Organization of Speeches on Questions of Policy
Problem-cause-solution organization:
identify a specific problem
the causes of that problem
a solution for the problem

8. Organization of Speeches on Questions of Policy
Causal Organization:
cause-to-effect
effect-to-cause

9. Organization of Speeches on Questions of Policy
Narrative Organization: using one or more stories to construct an argument

10. Organization of Speeches on Questions of Policy
Comparative advantages organization: illustrates the advantages of one solution over others

11. Organization of Speeches on Questions of Policy
Monroe’s motivated sequence:
gain attention
demonstrate a need
satisfy that need
visualize beneficial results
call for action

12. Tips for Effective Persuasive Speeches
Be realistic about changing audience’s views
Use evidence fairly and strategically
Counterarguments
Fear appeal
Use language that respectfully motivates audience to change

13. Ethical Persuasive Speaking
Persuade others without threatening their sense of freedom to choose
Act as advocate for a particular position
Recognize the complexity of the issues you speak about
Understand your own position and the positions of your audience

14. Persuasive Speech
Watch Dana Barker deliver a persuasive speech to her public speaking class.
Identify the type of organizational pattern used in the speech. How could Dana organize her speech to fit the other organizational patterns for persuasive speeches?
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