Social Media 101: Twitter. Agenda Personal Background Social Media Background Why Twitter? How do you use Twitter, in general? – What should you do? –

Slides:

Advertisements

Similar presentations

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

Advertisements

Learning to Love Social Media What is Twitter? Why use Twitter? Taking a tour – Lingo & navigation How to get started Etiquette Tools & Resources Presented.

Welcome Twitter as an effective marketing tool Our aim today… For you to leave today with more confidence to use Twitter as an effective marketing tool…

Promoting Your Business Through Twitter ©2009, All rights reserved Fox Coaching Associates.

SOCIAL MEDIA & PHYSICAL ACTIVITY PROMOTION: MAKING THE CONNECTIONS Presented by: Sandra De Freitas

June 2, Introductions Meet the NJ State Library Marketing Team.

Sarah Mueller Veridian What the # is Twitter?

Social Media for Late Adopters Brian Jenkins Digital Media Coordinator.

SOCIAL MEDIA 101 EXPLORING FACEBOOK, TWITTER, AND MARKETING.

TWITTER BASICS GATEHOUSE NEWS & INTERACTIVE DIVISION.

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

Create the Perfect Social Media Message. A little bit about me… Kim Karagosian (not Kardashian) Senior Director of Marketing & Communications at AH From.

Twitter & LinkedIn a guide for higher education Lance Kissler Director of Marketing, Pacific

Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.

Twitter: What do so many people have to say? Mary Zedeck Instructional Designer Twitter: Course Resources:

Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.

Social Media Presentation With Tiffany White Hilton Garden Inn & Homewood Suites Shreveport/Bossier City.

Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and

Top 5 Facebook Tips Mark Smith Rosemary Turner. What is Facebook? Users create a personalised profile for themselves and then add people as friends to.

TELLING YOUR STORY THROUGH SOCIAL MEDIA Karen Ackerman Director: mediastories.

MEMBERSHIP SITES WITH BC, SOCIAL MEDIA MARKETING AND MARKETING.

Social Media A BETTER WAY TO MANAGE YOUR ONLINE PROFILE!

Social Media Chat Best practices for engaging congregational audiences through social media.

8 TIPS FOR LAWYERS FOR CONTENT ON TWITTER Dar’shun Kendrick, Esq. SocialProf (404) Sponsored by: SocialProf *Contact us if.

 Facebook  Youtube  Twitter  Google +  Pinterest.

Social Networking. Goals Brief overview on why social media use is… useful How to build your social media strategy Quick tools and tips for using Facebook,

“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

. Social Media for Social Good. Where Are We Now? Does Your Club Have a Website? Does Your Club Have a Facebook Page? Do you have a personal Facebook.

Creating an Online Professional Presence Using Social Media.

Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.

SOCIAL MEDIA ROLE IN PTA FACEBOOK, TWITTER AND PINTEREST.

Understanding the Role of Social Media in Business Understanding the Role of Social Media in Business Corie Martin WKU Public

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

Proposed Strategy for growing the on line community members of the network and how to use the Social Media as levers of engagement and participation.

Utilizing Social Media for School Nutrition (or any department) Wesley Delbridge, R.D. Chandler Unified School District.

Social Media 101: Twitter. Agenda Personal Background Social Media Background Why Twitter? How do you use Twitter, in general? – What should you do? –

Social Media 101: Facebook. Agenda Personal Background Social Media Background Why Facebook? How do you use Facebook, in general? – Setup of group page.

DEEWR Solution (AJS Website) Presented by: Wan Akmal bin Wan Mustaphau Bilal Abbasiu Muhammad Fahimu Hissan Khalidu

What if? There was a single place where you could: Listen to the community talking Find out what your sources are working on Ask questions & get answers.

Gentry McKeown Communications Coordinator Downtown Oklahoma City, Inc. Let’s get social: quick and dirty tips for using social media effectively.

October 6, 2009Lawrence Hall of Science Using Social Media Networks to Engage Your Audience and Build Community Presented by: Frank Kusiak Nicole Medina.

Gaining Insight into New Markets: How to use Social Media for Market Research ProductCamp Ottawa November 2 nd 2013.

Social Media Made Easier #FairfaxCountyEDA Marketing Communications Strategies and Tactics January

Marketing Yourself Using Social Media Mandy Gross Communications Services Manager.

Learn How to Attract and Engage Customers With Social Media.

Social Media Getting Social in a Digital World. (And, why it matters to your business!)

Brenna Patterson|Jenna Quiring|Allison Riggs| Kala’e Parish “Twitter is word-of-mouth marketing on steroids.” –Adam Franklin, journalist.

Noland Hoshino, High Five Media Seanette Corkill, Frontdoor Back.

Social Media: The Basics Teresa Marks School Community Oral Health Conference Friday, October 16, 2015.

Your Marketing Voice “How to Manage Your Social Media”

To Tweet or Not to Tweet: Using Social Media Well.

THE MAGIC MIRROR? - professional presence on Facebook.

Social Media 101: LinkedIn. Agenda Personal Background Social Media Background Why LinkedIn? How do you use LinkedIn, in general? – Profile Setup – What.

Social Media Training for CBT College

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.

Social Media Policies and Evaluation Tools. We can acquire a sense of who makes up our community We can gain more direct information about what people.

 Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online.

Intro to Growing Your Brand with Facebook and Twitter Tracy Gold Social Media Consultant

#GoingViral giulia_bonelli, formicablu Using social media to promote research CAGLIARI,

Digital Marketing For Small Business Today’s Topic: Social Media Marketing.

TWITTER 101 Presented Lingo Hashtags Profiles that stand out How to be “engaging” Best practices, including automation Promoting your.

Our Audience 52% 48% Facebook Audience 47% 53% Website Traffic 70% 26% 4% Device Source.

Welcome to the world of social media =jottDMuLesU

Part 2: Putting a Social Spin on your Business with.

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

Social Media Social Media Tools Social Media Campaign For IIOE.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Leveraging the Power of Likes, Hashtags & Shares

Twitter: Tweets, Tips and Tricks

Presentation transcript:

Social Media 101: Twitter

Agenda Personal Background Social Media Background Why Twitter? How do you use Twitter, in general? – What should you do? – What shouldn’t you do? – Building your brand Increase Following & Engagement Helpful Hints, Tools, & Sites

Personal Background Kevin MacDonald CMA, CPA – Business Coach – CMA; Lean Six Sigma Training – Black Belt – Lover of Social Media

Social Media Background Kevin MacDonald CMA Twitter since March Facebook since January 2008 – Edmonton Oil Kings Fan Bus LinkedIn since July 2007

Why Twitter? Breaking News Following Trends

Trends

Why Twitter? Breaking News Following Trends Largest Breath of Demographics in Social Media

Twitter Demographics (2014:US)

Why Twitter? Breaking News Following Trends Largest Breath of Demographics in Social Media Most Interactive Platform Increase Website Traffic

Why Twitter?

What To Do? Communicate Message Behind Your Brand

What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers

RT / Favorite / Engage & Converse

What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible

Use Pictures, Links, & Videos

What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags

Popular Hashtags #yeg – City of Edmonton #yegwx – Edmonton Weather #yegtraffic – Local Traffic #yegbiz – Edmonton Business #ybcevents – Edmonton Business Events #yegre – Edmonton Real Estate #(Occupation) – Various (#yegfit) #FF – Follow Friday #TBT – Throw Back Thursday

What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags Complete Profile with Picture & Pinned Tweet

Completed Profile?

Completed Profile!

What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags Complete Profile with Picture & Pinned Tweet Value/Conversation vs Selling

What Not To Do? DON’T SELL!!!!! (10% of tweets) Just Talking About Yourself Break all da Rules of Grmmar + Spalling Auto DM People Be Controversial Ignore Mad Customers Good guidelines: media-marketing-guidelines/: media-marketing-guidelines/

Mad Customers

Increase Following & Engagement Know WHO your audience is & what they WANT

Who Are Your Followers?

Increase Following & Engagement Know what your audience WANTS Use Pictures with Your Tweets (at a minimum)

Using Pictures with Your Tweets

Increase Following & Engagement Know what your audience WANTS Use Pictures with Your Tweets (at a minimum) Refine your tweets Repeatedly use your good material Personality Offer contest or Twitter password TweetUp

Personality

Helpful Hints 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action Use Tools & Websites

Sites to Help You Site with Pictures Social Media Marketing Plan

Helpful Hints 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action Use Tools & Websites Ask for Help! Community is there to @MarketingRxCa

Any Additional Questions?

Suggested Video: Tips

Please Remember!

Articles to Read 5 Customer Service Mistakes to Avoid When Using Social Media 5 Customer Service Mistakes to Avoid When Using Social Media How to Build a Social-Media Strategy That Works How to Build a Social-Media Strategy That Works A 9-Step Guide to Creating a Social Media Marketing Plan A 9-Step Guide to Creating a Social Media Marketing Plan How to Setup a Social Media Business Strategy How to Setup a Social Media Business Strategy

Social Media Templates to Use templates/?utm_source=twitter&utm_mediu m=owned_social&utm_campaign=social_hoot suite&hootPostID=a2a2d75c16f0fd49b97a8ca 1f9e9b55e templates/?utm_source=twitter&utm_mediu m=owned_social&utm_campaign=social_hoot suite&hootPostID=a2a2d75c16f0fd49b97a8ca 1f9e9b55e

Video: Twitter for Biz

Suggested Video: Building Your Brand

Suggested Video: Watch What You Say ine_shaming_spirals_out_of_control?utm_source=newsletter_dai ly&utm_campaign=daily&utm_medium= &utm_content=ima ge__ #t