1. Twitter: Tweets, Tips and Tricks

3. Handle @Mentions Tweet Follow Timeline DM Trending Vocabulary
URL Shorteners

4. Vocabulary: Hashtag
Suggested Addition: DM news media about upcoming events/hashtags, promote hashtag about a week before the event

5. Vocabulary: RT

6. Tips: Tweets Pictures and video are popular
Strive for a behind the scenes, casual relationship
Don’t sound too formal, but stay professional.

7. Tips: Twitter Culture Attribute info, quotes and tweets.
Say thank you, and praise users for their contributions.
Don’t delete tweets – if you make a mistake, admit to it, apologize and make the correction.
Suggested Addition: Number of Tweets a day (no more than 10 unless live-Tweeting an event)

8. Pro Tips Don’t over/under Tweet
Making your page more attractive and appealing will draw in more followers
Don’t over/under Tweet
Twitter is a conversation.
Lack of engagement = no community
Communities do not grow overnight!

9. Tricks

10. Tricks: Advertising Your Account
Follow DoS & news media
Cross link your accounts.
#FollowFriday

11. Metrics Number of followers ≠ community
Success is based on level and quality of engagement.
Klout Score ( measures your overall online influence

12. HootSuite Metrics

13. Discussion Should your office even be on Twitter?
Consider: is your audience on Twitter?
How did you get approval?
Who did you talk to?
What were the pros/cons you presented?
Do your tweets need clearances?
How do you reach your audience?
When are they online?
What content do you use?
How do you measure success?

14. Visual.ly

15. Resources Field Guides: Twitter, HootSuite Mini Guides: Help Desks:
Twitter Cliff Notes for Posts
Tips for Live Tweeting
Creating Word Clouds for Twitter Content Analysis
Help Desks:
Twitter Support
HootSuite Help Desk