April 2016 Demo and Training NetApp Content Syndication

Agenda  NetApp Content Syndication –Overview –Why use Content Syndication?  Demo  Next Steps

NetApp Content Syndication - Overview Get automatically updated website content.  Get syndicated pages for your website that feature NetApp products, and NetApp will keep the pages up to date for you. See analytics on your website traffic.  Gain a fuller picture of how your contacts are interacting with your website by simply installing a bit of javascript on your website Give your sales team a leg up.  They can receive notifications when key leads visit your website & even see which products they look at on the NetApp product showcase

Why Content Syndication? Improve Demand Generation & Marketing Outreach 1.“Today’s buyers might be from 66% to 90% through their journey before they reach out … buyers now put off talking to a salesperson until they are ready for price quotes.” Forrester, “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey”, Lori Wizdo 2. Buyers spend an average of 5.4 hours each week keeping up with industry and/or technology and 63% of that time is spent online. ITSMA, How B2B Buyers Consume Information Study, “86% of marketing professionals agree that successfully integrating multiple channels under a single integrated marketing strategy is crucial to their long-term success.” Forrester (May 2012) 4. Companies that excel at lead nurturing generate 50% more sales ready leads at 30% lower cost. Forrester Research Drive & Track The Buyer’s Journey 1.Current, relevant information on your website kept up to date by NetApp 2.Keep prospects on your site 3.Facilitate access to assets and lead generation through your website

NetApp Content Syndication  Stylized to fit seamlessly within your website  Embed once, always up to date  Analytics included to understand how the content is performing Websites are the #1 source of information for B2B buyers.” ITSMA, How B2B Buyers Consume Information Study, 2012 Low effort, big time savings: Sample Partner Website Syndicated Content

NetApp Social Media Syndication  Power social media activity, presence and promotion  Increase frequency and relevance of posts and online interactions  Access an engaging content library for use across social outlets  Develop customer communities and improve lead generation Extend Social Media Reach & Position Yourselves as Experts

Reporting and Analytics Analysis on Marketing Activities  Web Plugin/Content Syndication report (web clicks, web views, form submissions)  Lead reporting (filterable by lead score – insight into what content customers are engaging with/how they are engaging)

Reporting and Analytics Full Visibility into Performance  Javascript code placed in global footer  Deepens visibility into overall visitor activity  Detailed Lead reporting (insight into the content with which customers are engaging and how they are engaging - includes topics of interest)  Daily reports sent to your box with company and lead activity details

Demo

Next Steps

Next Steps Step 1 – Register! Registration Link: Step 2 – Sign In! Platform Link: my.zift123.commy.zift123.com Step 3 – Activate your Web Plugin!

Activate Showcase 1.Log into NetApp Content Syndication (Home Page) 2.Navigate to the Web Plugins Tab 3.Activate 2016 NetApp Showcase 2. 3.

Personalize Showcase 1.Click on button to Personalize 2.Look for hash-marked areas for customization options 3.Look at each page using pages at top or arrow buttons on the side

Personalize Showcase (continued) 1.Other personalization options can change color and banner and NetApp Logo Option. 2.Save and Publish to complete personalization.

Embed Showcase 1.Click on Embed button 2.Choose your code option 3.Send to your Website Admin or copy and paste into your html.

NetApp Social Media Using Syndicated Social Media 1.Link your social media accounts (Settings tab) 2.Turn on the social media streams (Settings tab) 3.Choose to approve posts or auto- publish (Settings tab) 4.See upcoming posts, historical posts, and analysis (Social Media tab)

Help Desk Available within the Platform by clicking on the: ? – top right corner Need Assistance – mid page “Let’s Chat” – bottom right Or visit the Support Site: NetApp Content Syndication – Support

Plugins  What is a web plugin and why should I install it? What is a web plugin and why should I install it?  Installing a web plugin Installing a web plugin Social Media  How do I link my social media accounts?How do I link my social media accounts?  What is a social form and how do I use it? What is a social form and how do I use it? Analytics  Install your website analytics code Install your website analytics code  Analysis Analysis NetApp Content Syndication – FAQs

Contacts  Betsey Pashayan, Director, Global Channel Marketing,  Cara Maguire, Global Channel Demand Generation,  Greg Myer, Manager Web Prodcution, NetApp Content Syndication – Contacts