1. Sport Clips Google Analytics for Franchisee - June 2017

2. Essential Traffic Metrics
When you go into your Google Analytics the default screen is the audience overview which is good because it’s probably the most important page to get your essential information from. If you go to a different page you can always navigate back to this page by clicking the Audience folder in the left hand navigation and then clicking the Overview link as seen in the screenshot in this slide. (Next Page)

3. Essential Traffic Metrics
One important thing to understand about Google Analytics is that you can set the specific time period that you want to look at. Your date setting will be available on every page of your Google Analytics. (Next Page)

4. Essential Traffic Metrics
To set the date range, when you click the first date on the mini-calendar that is where the date range begins. The next date that you click will select the date that the range ends. To change either, the click in that date box highlighted in blue in this image and then click a beginning or ending date again. You can also use preset date ranges which are available via a pull-down option as pointed out by the purple arrow. (Next Page)

5. Essential Traffic Metrics
Another important feature of the date range is that you can set a date range to compare your current date range to. So if you are looking at a 30 day date range and you click the Compare button (marked by the purple arrow) it will automatically compare the current date range with the previous 30 days. You can also click in the compare date ranges boxes and set them just like you did with the current dates, or use the drop-down menu pointed to by the red arrow and set one of Google’s preset ranges; like the same date last year. (Next Page)

6. Essential Traffic Metrics
Once you’ve set the date ranges you will now see an orange line on your traffic chart showing you where the previous period was as compared to the current date range. (Next Page)

7. Essential Traffic Metrics
For now we are going to deselect the compare date range to in order to more clearly discuss the traffic metrics. (Next Page)

8. Essential Traffic Metrics
Lower down on the same Audience, Overview page we find the traffic metrics that correspond to your selected date range. (Next Page)

9. Essential Traffic Metrics
The number of sessions are basically the number of visits to your website. (Next Page)

10. Essential Traffic Metrics
The number of users is the number of unique users that have visited your website. Some users will come back to your website multiple times. (Next Page)

11. Essential Traffic Metrics
The pageviews is the number of times a single page on your website has been served to visitors. (Next Page)

12. Essential Traffic Metrics
The pages per session is the average number of pages that users visit each time they come to your website. (Next Page)

13. Essential Traffic Metrics
The average session duration is the average time visitors spend when visiting your website. (Next Page)

14. Essential Traffic Metrics
The bounce rate is the percentage of your visitors that land on your website and then leave before visiting another page. (Next Page)

15. Essential Traffic Metrics
The percentage of New Sessions is the number of new visitors that have visited your website in comparison to people who have already visited your website before. (Next Page)

16. Essential Traffic Metrics
If we were to again turn on the compare date range functionality we would see percentage stats that tell us how the current period did as compared to the previous period as pointed to by the red arrow. The purple arrow points out where the actual numbers from both periods will be below the percentage increase or decrease. Again, we’re going to turn off the date compare functionality for ease of discussions, but these date ranges can be turned on, on any page of Google Analytics. (Next Page)

17. Essential Traffic Metrics
One of the things you should be looking at is where the traffic to your website is coming from. In order to get there you will need to open the Acquisition folder in the left hand navigation menu, open up the All Traffic directory and then clicking on Channels. (Next Page)

18. Essential Traffic Metrics
The Channels page shows gives you a broad view of what type of traffic is coming to your website. It also shows you the essential website metrics for each channel as pointed to in red, and then the engagement statistics pointed to by the purple arrow. Engagement metrics are how your user interacted with your website. (Next Page)

19. Essential Traffic Metrics
These are the 5 main channels that drive traffic to your website. Organic search means traffic from Google, Bing or Yahoo. Referral traffic is traffic that comes from non-search websites. Social traffic visits come from major social media websites like Facebook and Twitter. Paid search is traffic from Google (or Bing) AdWords campaigns which could be listing ads, video ads or image ads on the display network. And… (Next Page)

20. Essential Traffic Metrics
I saved explaining the Direct traffic channel for last because it really acts as a catchall for all of the traffic that Google cannot determine where is originates from. Direct traffic can be ads that are not setup correctly to show as ads in Google Analytics. Direct traffic can be type-in traffic from users that type your domain name directly into the browsers URL field. It can even be organic search traffic from Google & Bing that are mistakenly being labeled with the wrong classification. And finally any visit from the corporate Sport Clips website through the store locator to your local website will show as direct traffic due to a policy of Google’s that hides the certain traffic sources. (Next Page)

21. Essential Traffic Metrics
If you want more detailed information about your traffic sources you can click on the Source/Medium link in the left side navigation below the Channels. (Next Page)

22. Essential Traffic Metrics
Here we can see how the “organic search” channel has been broken out to Google, Bing & Yahoo. Social as seen here has been broken up to Facebook versus Facebook Mobile. Paid traffic has been broken up into AdFinitely and Google Syndication (display network advertising). (Next Page)

23. Essential Traffic Metrics
Just like with the Channels page, this page will show both the essential traffic metrics and the engagement metrics. (Next Page)

24. Essential Traffic Metrics
If you go back to the Audience tab in the left side navigation and select the Mobile folder and click Overview you will see how much of your website’s traffic is from people using mobile phones. The purple arrow points to the actual percentage of mobile devices. As you can see in this image, across all of the team member’s websites 64% of the website sessions are viewed on mobile phones. (Next Page)

25. Essential Traffic Metrics
This final page is in the Behavior folder, then in the Site Content folder and called All Pages. This page will show you all the traffic metrics for each of your individual pages on your website. This will show you how each page is performing and what pages your visitors are the most interested in. (Next Page)

26. Essential Traffic Metrics
Finally, we will be sharing a link with you that you can click on to add a custom ‘Dashboard’ to your Google Analytics. Once you’ve accepted the installation you can find this dashboard by clicking on Customization in the left hand navigation, then clicking on Dashboards and then selecting the “Franchisee Dashboard”. (Next Page)

27. Essential Traffic Metrics
Once inside the custom dashboard you will find some of the metrics you have seen earlier all in one spot like the total number of all sessions and sessions by Source / Medium. You will also see some new metrics like the number of form submissions and form submissions by referrer.