How to use this deck

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6 Customer Service Records Accounting System Product Profitability Data Purchasing History

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The Value of the Microsoft Partner Network

Microsoft Partner Network Benefits Overview Action Pack subscription Silver competency Gold competency Microsoft logoSilver competency logoGold competency logo Partner IncentivesCloud incentives Licensing, solution and cloud incentives Internal Use Software Up to 10 product licenses Up to 25 product licenses Up to 100 product licenses MSDN Subscriptions3 MSDN5 MSDN10 MSDN Microsoft PinpointMarketplace listingPriority listingPremier listing Partner Support Community Partner Advisory HoursVaries by subscription type20 hours50 hours Marketing Tools, Microsoft Financing, Sales Tools Active partners can download a benefits summary to understand the benefits available to them and maximize their usage.

Internal use rights licenses that are part of Cloud Essentials or Cloud Accelerate entitlements must be deployed by Microsoft Partner Network Integration launch in January. The end date for all Internal Use Rights will be June 30, Must sign MOSPA + CSA agreements in order to qualify for CRM Online IURS. *Please refer to the Disclosure Document for full details. Core benefits are available to all partners in all competencies.Disclosure Document for full details **Partners will be able to earn additional licenses of Microsoft Dynamics CRM Online and Windows Azure through specific competencies and competency tracks. Partners are eligible to earn an additional 20 seats of Microsoft Dynamics CRM Online by attaining either a Customer Relationship Management (CRM) competency or an Enterprise Resource Planning (ERP) competency. ***Partners can earn additional Office365 licenses by selling Microsoft Online Services. Partners are eligible to receive an additional five seats of Office 365 after selling 25 seats of Office 365 within the previous 12 months. Integrating Microsoft Online Services and Windows Azure Promoting the power of choice Cloud Service SKU Gold Benefit** Silver Benefit** MAPS Benefit*** Comments Office365 E3100 seats25 seats5 seats Each seat of O365 used in exchange for 1 on-premises Client Access License (CAL) - (SharePoint, Exchange, and Lync) CRM Online CRMOL Pro 60 seats15 seats5 seats Each seat of CRM Online used in exchange for 1 on-premises CAL of Dynamics CRM Windows Intune Cloud Service Only 100 licenses25 licenses5 licenses Up to 5 devices per license. Each license of Windows Intune used in exchange for 1 on-premises CAL of System Center Device Manager Azure N/A $100 Monthly Credit Azure credit is additional to existing on- premises IURs Enable partners to deploy Internal Use licenses via Microsoft Online Services or on- premises software 16

Single, universal Action Pack subscription leading with cloud 6 resource centers aligned to partner practices (partners can choose 1 or more) New benefits Internal Use Rights (IURs): including both on-premises and Cloud products and services Technical support: Access to telephone support for pre- sales, technical, and deployment issues related to Microsoft Cloud Services Training: access to over 2,000 training courses on selling, configuring, and implementing Microsoft products and services plus discounts on Microsoft Certified Professional exams Developer tools: access to world-class Visual Studio developer tools to support development across Microsoft platforms, including desktop, phone, server, and web Bing credits: $600 Bing Ads Credit ($100 for partners, $500 for their customers) to market products, services, and solutions Campaigns: exclusive access to Ready-To-Go Marketing Campaigns for Microsoft products and services

SQL Server 2014 Editions *Enterprise legacy servers licensed under Server/CAL licensing are subject to a 20-core per server limit. **Basic includes 2 node Failover Clustering SQL Server Capabilities SQL Server Editions Standard Business Intelligence Enterprise Maximum Number of Cores16 cores 16 cores – DB OS Max – BI OS Max* Windows Server Core Edition Support  Basic OLTP  Basic Reporting & Analytics  Programmability & Developer Tools (T-SQL, CLR, data types, FileTable)  Manageability (Management studio, policy based management)  Enterprise Data Management (Data quality, master data services)  Self-service Business Intelligence (Power View, Power Pivot)  Corporate Business Intelligence (Semantic model, advanced analytics)  Advanced Security (Advanced auditing, transparent data encryption)  In-memory ColumnStore  In-memory OLTP  StreamInsightStandard Premium AlwaysOn High Availability**Basic Advanced

SQL Server Licensing Options for SMBs 19 Benefits Open Value Subscription* Gives customers the option to subscribe to Microsoft product licenses Provides the lowest up-front costs of the Open Programs with the flexibility to reduce total licensing costs in years when desktop PC counts decline Open License Pay-as-you-go” model allows customers to change their licensing program as their business grows Microsoft Select Plus Midsize and large organizations with 250 or more desktop PCs with multiple affiliates can license software and services at any business unit level while still getting the price saving advantages of being a single organization Open Value Software Assurance Simplified license management Annual payment structure Three subscription options: –Organization-wide –Non–Organization-wide –Open Value * Available in select countries and regions

When you become a Microsoft Cloud Partner, you receive a set of core benefits to help you start and build your cloud practice, including: Internal-use software rights Tailored training Prioritized exposure in Microsoft marketing and product directories Members of the Microsoft Partner Network Cloud Essentials program receive monthly credits of $100 of Windows Azure at no charge. For details, visit:

Access the latest Server and Cloud partner resources: This secured site has been designed to help you further explore Microsoft’s Cloud OS vision, conversations, products and provides you – our Gold & Silver partners, access to key Server and Cloud Partner resources, links and information to help you win against the competition. Cloud OS Vision & Conversations Transform the Data center / Unlock insights on data / People Centric- IT / Modern Business Apps / Ahead of the Game (SMB) Server and Tools Products Azure, SQL Server, Windows Server, System Center, Windows Intune Sales & Marketing / Technical / Licensing / Training Incentives & Resources Competencies / Incentives / Other Partner Resources Compete Questions to ask customers / partner gear up Check it out today & add it to your favorites. Updates are made frequently. Please note: This site is secured & sign in is required to access it.

Learn how to use the latest Microsoft technologies to deliver solutions to small and midsize organizations in the areas of virtualization and cloud, mobility and remote access, and business intelligence. Get hands-on experience with a focus on building real-world solutions. Choose from up to three full-day training sessions on the subject matter that is most relevant to your needs. Learn the latest products and technologies from Microsoft and prepare for the new and improved Midmarket Competency coming in What you need to know about building SMB solutions with Microsoft server & cloud technologies

Free Microsoft Training Delivered by Experts 23

24 Ahead of the Game Marketing Content SMB and Midmarket Competencies Microsoft Virtual Academy Partner Learning Center: /Training/partner-learning-center.aspx ISV Upgrade Support with app name and name of

25 Microsoft BI Microsoft Business Intelligence website: Microsoft BI Partner Resources: SQL Server 2012 Microsoft SQL Server website: Microsoft SQL Server Partner Resources: Microsoft Volume Licensing Microsoft Volume Licensing Resources: Microsoft Licensing Advisor: Power BI for Office 365: Microsoft Power BI for Office 365 website: MSDN Blog: Power BI:

26 Power Pivot PowerPivot website: DAX Resource Center: Whitepaper: DAX in the BI Tabular Model MSDN: Context in DAX Formulas Excel Cube Functions wiki site Power Query Microsoft Power Query for Excel (Preview) TechEd North America: “Microsoft “Data Explorer” for Excel Power Query for Excel Formula Language Specification Power Map for Excel (Preview): Microsoft Power Map for Excel (Preview)

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Leverage Server and Cloud Solutions to dramatically increase margin and keep SMB customers ahead of the game 28

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Appendix

32 Customer Insights sharing tools designed for Partners and PSEs MCOIT is a suite of tools designed to be leveraged by Microsoft partners to help identify selling and marketing opportunities. Identify customer insights based on the Partner’s historical Volume Licensing transactions with Microsoft. Mine your customer base at the account level and pin point upsell, cross-sell, and next logical purchase opportunities using filtering functionality and analytical modeling.