1. 20.03.12 SQL Server 2012 Licensing Overview

2. Agenda What is happening? Why? Rules for purchasing new licenses Transitioning customers 1.SQL 2012 – new capabilities 2.SQL CAL uplift 3.Edition changes 4.Proc to core 5.EE Server & CAL retiring 6.New rules for virtualization

3. Agenda 1.SQL 2012 – new capabilities 2.SQL CAL uplift 3.Edition changes 4.Proc to core 5.EE Server & CAL retiring 6.New rules for virtualization

4. SQL SERVER New Capabilities for the Cloud Ready Information Platform Rapid data exploration and discovery via self-service analytics Credible, consistent data via BI Semantic Model & Data Quality Services Scale on demand from datacenter to cloud Build composable and hybrid applications with modern unified developer tools Required 9s & protection with AlwaysOn 10x query performance with new Column Store Index performance availability Enable mission critical performance and availability at low TCO new insights Unlock new insights with pervasive data discovery across the organization business solutions fast Create business solutions fast, on your terms across server and private or public cloud

5. Agenda 1.SQL 2012 – new capabilities 2.SQL CAL uplift 3.Edition changes 4.Proc to core 5.EE Server & CAL retiring 6.New rules for virtualization

6. Deprecated Versions

7. Enterprise edition: Mission critical OLTP, DW & BI Datacenter capabilities moved into Enterprise AlwaysOn high availability Blazing-fast performance Inclusive of Business Intelligence edition Business Intelligence edition: Premium BI Rapid data discovery with Power View Managed self-service analytics Single BI semantic model Inclusive of Standard edition Standard edition continues to offer basic DB & BI

8. Why the Change? Fewer editions means simplified purchasing

9. 2012 Features by Edition FeaturesEnterprise Business Standard Intelligence Maximum Number of CoresOS Max¹ 16 Cores-DB 16 Cores OS Max-AS&RS Basic OLTP+++ Programmability (T-SQL, Data Types, FileTable)+++ Manageability (SQL Server Management Studio, Policy-based Management)+++ Basic High Availability (log shipping, database mirroring, server core support, 2n Clustering) +++ Basic Corporate BI (Reporting, Analytics, Multidimensional Semantic Model, Data Mining) +++ Basic Data Integration (Built-in Data Connectors, Designer Transforms)+++ Self-Service Business Intelligence (Alerting, Power View, PowerPivot for SharePoint Server)⁴ ++ Advanced Corporate BI (Tabular BI Semantic Model, Advanced Analytics and Reporting, VertiPaq™ In-Memory Engine) ++ Enterprise Data Management (Data Quality Services, Master Data Services)++ Advanced Data Integration (Fuzzy Grouping and Lookup, Change Data Capture)+ Advanced Security (SQL Server Audit, Transparent Data Encryption)+ Data Warehousing (ColumnStore Index, Compression, Partitioning)+ Advanced High Availability (Multiple, Active Secondaries; Multi-site, Geo- Clustering, Database Snapshot, Resource Governor)³ +

10. Software Assurance Migration Paths Retiring SKU’s

11. Agenda 1.SQL 2012 – new capabilities 2.SQL CAL uplift 3.Edition changes 4.Proc to core 5.EE Server & CAL retiring 6.New rules for virtualization

12. What is a core?

13. Why the Change? We’re aligning with how the market purchases databases Better fit for cloud and hybrid deployment

14. Number of Physical Cores How will customers purchase cores going forward? Number of physical cores X Core Factor

15. LICENSING ALL PHYSICAL CORES CORE FACTOR TABLE Price of 4 core licenses = Price of 1 proc license

16. TRANSITIONING CUSTOMERS – PROC TO CORE

17. Customers with proc licenses renewing SA: Proc licenses converted into core licenses at 1:4 for standard/enterprise and 1:8 for datacenter Customers running more than 1:4/1:8 must provide proof at renewal Customers buy 2012 per-core SA at renewal SQL 2012 core PUR and product list apply, whether or not customer upgraded Customers with proc licenses not renewing SA: If customer upgrades to 2012, each processor license receives a fixed “core equivalent” value as if they had converted. 2008 R2 PUR applies if running 2008 R2 2012 PUR applies if running 2012

18. Agenda 1.SQL 2012 – new capabilities 2.SQL CAL uplift 3.Edition changes 4.Proc to core 5.EE Server & CAL retiring 6.New rules for virtualization

20. Why the Change? We’re aligning with how the market purchases databases

21. PRE-GA EA/EAP CUSTOMER WITH SERVER & CAL – Existing EE installations can be upgraded to SQL 2012 under server+CAL model, but: Technical limitation : 20-core per instance.. Legal limitations: – 20-core max on the server when SQL is installed in physical OS – 20-hardware-threads accessed maximum cap when SQL is installed in virtual OS – legal limitation -. – Purchase EE in server+CAL model until EA expires – Buy 2012 CALs for these installations – After EA expires : Buy server license for tier 2 and BI; and Buy core license for tier 1.

22. CUSTOMER WITH SERVER & CAL NOT UNDER SA – Purchase EE in server+CAL model until 1.7.2012 – consider entering into an EAP for SA on existing inventory and longer runway to implement any changes. – After 1.7.2012: Buy server license for tier 2 and BI; and Buy core license for tier 1.

23. Agenda 1.SQL 2012 – new capabilities 2.SQL CAL uplift 3.Edition changes 4.Proc to core 5.EE Server & CAL retiring 6.New rules for virtualization

24. LICENSING INDIVIDUAL VM’S

25. WHAT’S CHANGING IN VIRTUALIZATION? 1.Per-core makes licensing individual VMs easier (usually)

26. LICENSING INDIVIDUAL VM WITH CORES

28. LICENSING INDIVIDUAL VM’S WITH CORES

31. VM #1

32. WHAT’S CHANGING IN VIRTUALIZATION? 1.Per-core makes licensing individual VMs easier! 2.When licensing individual VMs in per-core model, minimum 4 core licenses per VM 3.Unlimited virtualization still requires all physical cores to be licensed with EE, but now also requires SA 4.License mobility is a right under SA, hence available to all editions 5.Mobility now extends beyond the datacenter to hosters and public cloud

33. Why the Change? Lead in the Cloud

34. Transitioning Customers to new Virt. rules Tell customers about the enhanced value of SA Customers renewing SA get the new benefits Customers existing SA post GA: – If running 2008R2 -> 2008 R2 PUR applies = standard mobility (no cloud) and no unlimited virtualization – If running 2012 -> 2012 PUR applies = no mobility and no unlimited virtualization.

35. License Mobility & Unlimited Virtualization

39. תודה !