1. Summary

2. Broadest Value Across the Enterprise
Business Apps
Productivity and Management
Platform
Cloud Services
Business
apps
User
productivity
Collaboration
Communications
Desktop
management
Identity
Database
Platform
On-Premise

3. SQL Server Premium Edition—Advantages
The right version of SQL Server for all businesses that need to:
Achieve higher levels for high availability, scalability and security;
Maximize business insight from organizational data;
Dramatically reduce data management operational costs.
Mission-Critical Capabilities
Scalable DW and Business Intelligence
Lower Costs
Enables 99.99% uptime with AlwaysOn Technologies
Improve app. performance 30% or more with Resource Governor
Reduce DW storage costs up to 90% and reduce backup storage by 66% with compression
50% better performance with Analysis Services Enterprise enhancements
Reduce HW, licensing and operational costs up to 50% through consolidation and virtualization
Save up to $100K in 3rd party SW with built-in tools like Encryption and Performance Monitoring
Multiple Instance Clustering, Database Mirroring, Resource Governor, All Actions Audited
Scale-out Reporting & Analysis Servers, Partitioned Cubes, PowerPivot for SharePoint 2010, High-Speed Connectors, Master Data Services
Application and Multi-server Management, Live Migration and Virtualization Support, Transparent Data Encryption
SQL Server Enterprise delivers over 60 features not in Standard

4. Helping You Save money: Enrollment for Application Platform
The Enrollment for Application Platform is the most cost-effective way for customers to adopt and standardize their infrastructure on the Application Platform.
Standardization made affordable
Rapidly adopt the latest technology
Flexible purchasing model

5. EAP is Much More Cost-Effective Than an EA
39%
less than an EA
L and SA Cost for New Growth Units
$100,000
$200,000
$300,000
$400,000
$500,000
Savings on incremental units
L Cost for Existing NON-SA Units
SA Cost for Existing NON-SA Units
Bring units to the
latest version without
purchasing the license. EAP will defer the license cost as long as customer stays in the program
SA Cost for Units Already Covered by SA EA
EAP

6. 1-Year True Up: Scenario Cost comparison between EA and EAP for keeping units current
Customer Unit Profile
3 Year Customer Cost
What do you have today? EA
EAP
Cost for keeping existing units current
SA cost for units already covered by SA
$62K
SA cost for existing n-1 ( non SA )units
$108K
L cost for existing n-1(non SA units)
$145K
Deferred
Cost for purchasing incremental units
Incremental L& SA Cost
$192K
$140K
Total
$508K
$311K
EAP Savings ($)
$(196K)
% EAP Saves more than EA
39%
Proc
Server
CAL
Total Standard Units - 10
500
Standard units under SA 4
100
Total Enterprise units 5 8 NA
Enterprise units under SA 2 1 2
What are you planning to license over the next 3 years? 3
Key customer benefit is the ability to bring existing units that are not covered by SA to the latest version, without purchasing the License when entering the program.
EAP will defer the license cost as long as customer stays in the program. 1
Proc
Server
CAL
Standard Units - 6 50
Enterprise units 3 10 NA
Provides cost savings on incremental units, further reducing the license cost to the customer. This cost savings will only be available through EAP. 2
With the cost savings on future units and $0 additional cost for non SA units, customers will save over 39% for the next 3 years. 3
This reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

7. Customer Case Study: 40% savings on BI DW solution
Fozzy Group is one of the largest retailers in Ukraine. POS information couldn’t be used effectively to drive business decisions. Implemented Microsoft BI data warehouse solution now gives access to business information in real time and helps to optimize business processes. Took advantage of the Microsoft Volume Licensing Enrollment for Application Platform (EAP) program, Fozzy Group reports saving 40 percent in licensing.
This reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

8. Take Charge with Premier
Premier empowers you to proactively take control of your support needs through end-to-end managed services, 24x7 problem resolution, and training for your online and traditional on-premises investments.
Defined Point of Contact for IT
Cloud Proactive Services
Accelerated Escalation Triggers
Rapid On-Site Support Services
Your IT staffs’ point of contact in Microsoft, providing service delivery planning and services execution.
Comprehensive services designed to help optimize IT environment and operations and reduce downtime.
Depending on the severity of the situation, support engineers will come on site to assist with issues.
The Critical Situation service provides Premier customers with accelerated triggers and escalation inside Microsoft.
A single investment for IT your support needs

9. Calls to Action
If you currently own SQL Server with Software Assurance:
Leverage your Deployment Planning Services benefit
Download a copy of Denali CTP 3 and test drive
Investigate EAP option to help you standardize your data and lock in value today for access to future release
Have the conversation to move to SQL Premium SKUs
If you currently have any of the following under Software Assurance:
CAL Suites: Core & ECAL
STB Suites: EAP, ECI, SMSD
STB Products: SQL Server & CAL, WS, VS w/MSDN or Test
IW Suites: Office
IW Products: Visio, Project
Then you can leverage Deployment Planning Services for Windows Azure
Check out a Windows Azure trial
Engage your Microsoft Rep or Partner

10. SQL Server Deployment Planning Services
Offers structured consulting engagements delivered by Gold competency partners that result in custom deployment plans.
Put your IT investment to work
Identify ways to optimize your investment in SQL Server
Streamline deployment
Build a custom roadmap for efficient SQL Server deployment
Receive a set number of service days provided by a Microsoft Certified Partner.
The number of service days varies by the type and number of licenses you have with Software Assurance, and can be used for planning engagements ranging from 3 to 15 days in length.

11. Windows Azure Deployment Planning Services
As part of Software Assurance benefits, customers can receive Windows Azure consulting engagements
by qualified Microsoft partners or Microsoft Consulting Services (MCS)
How it works
1. Customers earn entitlements based on purchases of eligible products with Software Assurance:
CAL Suites: Core & ECAL
STB Suites: EAP, ECI, SMSD
STB Products: SQL Server & CAL, WS, VS w/MSDN or Test
IW Suites: Office
IW Products: Visio, Project
2. Customers use entitlements on any of the following DPS:
Public Cloud, Windows Azure DPS
Private Cloud, Mgmt & Virt. DPS
SQL Server DPS
Developer Tools DPS
Desktop DPS
SharePoint DPS
Exchange DPS
Business Value Productivity Services
3. Partners or MCS deliver DPS:
Customers choose a qualifying partner to delivery DPS
Partners are paid by Microsoft to deliver the services associated with this benefit
Customer benefits
Free handholding in the journey to the cloud. Let the experts train your team, help assess opportunity, and plan deployment of your applications onto the Windows Azure.
Access to hundreds of global Windows Azure Circle Partners, who are trained and qualified by Microsoft

12. Calls to Action If you don’t have SQL Server
Download a copy of Denali CTP 3 and take a test drive
Investigate EAP option to help you standardize your data and lock in value today for access to future release
Have the conversation about SQL Premium SKUs to get the most value out of your investment
Check out a Windows Azure trial
Engage your Microsoft Rep or Partner

13. Interested in Dynamics?
Leverage our global network of specialized partners through solution selection
Planning and design
Customization and configuration
Implementation
Training
Ongoing support

14. Microsoft’s Application Platform: The ideal platform to run, grow, and transform your business
Our Platform Differentiators
Data Center to Cloud
Users
Application Flexibility
TRANSFORM
GROW
RUN
Microsoft Provides
You Need
Agility for the Future
Productivity for All
Peace of
Mind at the Right Price
The most complete Cloud Solutions and innovative Data Visualization tools
The most widely used BI & Development Platform with new Appliances
The most widely deployed Database and Server software
on the planet