1. SQL Server 2014 Enterprise Edition 3-3-15 Brad Jarocki Adam Bogobowicz Matt Haynes

3. Train for C2 Economic of CPS Conversation M1 M2 M3 M4 … M12 C1 C2 C3 C4 Train for C3 System Center Train for C4 Productivity Suite Train for C1Plan for Next #5C C5 Train for C5 Hosted Desktop Plan for Next Train for C6 SQL Server Plan for Next

4. Tested content = confidence Transformational discussion = you as a trusted advisors Clear Follow up = relationship Unique insights = new dialog 12C

5. SQL Server 2014 Enterprise Edition: Maximizing SQL Value for End Customers Microsoft Hosting Service Providers Conversation #5 5

6. SQL Server 2014: The Data Platform for the Cloud

7. SQL Server 2000 SQL Server 2005 SQL Server 2008 SQL Server 2008 R2 SQL Server 2012 XML ● KPIs Management Studio ● Mirroring Compression ● Policy-Based Mgmt ● Programmability PowerPivot ● SharePoint Integration ● Master Data Services AlwaysOn ● ColumnStore Index ● Data Quality Services ● Power View ● Cloud Connectivity SQL Server 2014 In-Memory Across Workloads ● Performance & Scale ● Hybrid Cloud Optimized ● HDInsight ● Cloud BI

8. Target 1: Customer is utilizing SQL Server Standard Edition for their application and need higher availability functionality for their business. Target 2: Customer is running older version of SQL Server (ex: SQL 2005, SQL 2008, etc.) and wants to understand the benefits of upgrading to SQL 2014 Enterprise Edition. Upsell to Enterprise

9. If your SQL Enterprise mix is currently below 50%, you have a lot of opportunity to grow your business. 46% Share60% Growth50% Revenue Mix SQL Server represents largest share of database units worldwide Enterprise Edition is the fastest-growing SQL Server Edition YoY SQL Enterprise vs. SQL Standard among SPLA-Rs

10. Standard Edition Enterprise Edition Business Intelligence Edition

11. In-Memory Built-In Average 10x faster for new and existing SQL Server apps Secure & Scalable Most secure with enterprise scale using Windows Server High Availability The 9’s you need, with AlwaysOn Mission Critical Support Live support designed for mission critical solutions Easy access to data, big & small Search, access, and shape internal and external data, and combine with unstructured data Powerful insights with familiar tools Speed up analysis and time to insight with the familiarity of Excel in Office and Office 365 and access via mobile devices Complete BI platform Scale your BI models and enrich and secure your data with a complete platform spanning cloud and on-premises Hybrid Cloud Solutions Enable new hybrid scenarios like cloud backup and cloud DR to reduce costs and improve on-premises DR Easy On-Ramp to Cloud Easily migrate and run SQL Server in the cloud to gain benefits of cloud computing Complete & Consistent Deploy a complete and consistent data platform from on-premises to cloud

13. Offer high performance services across your offerings with In-Memory Built-In capability

14. Scalability, performance, multi-tenant management for highly scalable hosting services

15. Offer premium high availability services with increased SLA with SQL Server AlwaysOn

16. Driving Analytics on any Data Web app optimization Smart meter monitoring Equipment monitoring Advertising analysis Life sciences research Fraud detection Healthcare outcomes Weather forecasting Natural resource exploration Social network analysis Churn analysis Traffic flow optimization IT infrastructure optimization Legal discovery INSIGHTS SELF-SERVICE | COLLABORATIVE | MOBILE | REAL-TIME NON- RELATIONAL 1 0 0 11 1 DATA MANAGEMENT RELATIO NAL STREAMING SHARE AND GOVERN DISCOVER AND RECOMMEND TRANSFORM AND CLEAN DATA ENRICHMENT

17. For Hosting Service Providers For End Customers Complete & Consistent Data Platform

18. Call to action Leverage GTM resources Train sellers on SQL Server Enterprise Value Prop Build a SQL Enterprise Upsell Campaign 18

19. Call to action 19 Download the SQL Server 2014 materials: SharePoint: http://mm-stats.com/8skh4http://mm-stats.com/8skh4 Give us your feedback: Survey: http://mm-stats.com/68da9http://mm-stats.com/68da9 Need Access? Email: SPLA@MeritMile.comSPLA@MeritMile.com Whitelist Request: mhaynes@microsoft.com v-marrei@microsoft.com mreino@meritmile.com