1. SQL Server 2012
Licensing Overview

2. SQL Server 2012 Pricing & Licensing Summary
LEADING TCO
Continued high-value leader among major vendors
Software Assurance offers significant benefits and easy, extended transitions to new licensing
Enterprise Agreement customers gain best transition to SQL Server 2012 and greatest savings
CLOUD-OPTIMIZED
Flexible Virtualization licensing
Support for hybrid scenarios that span on-premises, private cloud and public cloud
In summary, SQL Server 2012 pricing and licensing is designed to better align to the way our customers purchase database and business intelligence products. The new pricing and licensing offers a range of benefits:
Leading TCO:
Microsoft continues to be the high value leader among major vendors.
Customers with Software Assurance will get significant benefits and ways to help ease the transition to new licensing models.
Customers with Enterprise Agreements will have the best transition to SQL Server 2012, and they will realize the greatest cost savings.
Cloud-Optimized:
SQL Server 2012 is the most virtualization-friendly database, with simplified virtualization licensing, the flexibility to license per virtual machine, and excellent support for Hyper-V.
Customers also have the ability to support hybrid scenarios that span on-premises, private cloud and public cloud.
Pay as You Grow:
The new streamlined editions are aligned to database and business intelligence needs.
For datacenter scenarios, licensing is better aligned to hardware capacity.
For business intelligence, licensing is aligned to user-based access.
PAY AS YOU GROW
Streamlined editions aligned to database and business intelligence needs
For datacenter scenarios, licensing better aligned to hardware capacity
For business intelligence, licensing aligned to user-based access

3. THE PRINCIPAL EDITIONS OF SQL SERVER 2012 ARE:
Enterprise Edition
Business Intelligence (BI) Edition
Standard Edition

4. SQL SERVER 2012 LICENSING MODELS BY EDITION
Enterprise Edition: Core licensing only
Business Intelligence (BI) Edition: Server/CAL licensing
Standard Edition: Core or Server/CAL licensing
Note that SQL Server Enterprise can no longer be purchased in a Server/CAL licensing model, and that licensing by Cores has replaced Processor licensing.

5. SQL Server 2012 SKUs & Licensing Aligned with how businesses consume DB and business intelligence software
2012 Editions
Licensing Options
Server+CAL
Core-based
ENTERPRISE
High-end datacenter w/ BI Server capabilities
Customers pay for the power they need
NEW!
BUSINESS INTELLIGENCE
Enterprise BI projects, user-based licensing
Customers pay for the users they need
Licensing options for SQL Server 2012 Editions
With SQL Server 2012, Microsoft is evolving its licensing to align with how our customers purchase and use database and business intelligence software. This table provides an overview of how each SQL Server 2012 Edition will be licensed:
Enterprise Edition will be available exclusively through processing capacity-based licensing, which will now be measured using cores, not processors. This licensing model aligns pricing to processing power, enabling customers to pay for the power they need.
Business Intelligence Edition will be available exclusively through Server+CAL licensing. With this edition, we are able to offer the full BI functionality of SQL Server through user-based or device-based licensing, which is consistent with the way most customers want to purchase BI solutions.
Standard Edition will be available through both Server+CAL and core-based licensing. This edition offers flexible licensing options for a wide range of customers with a variety of business needs.
STANDARD
Departmental, limited scale
Choice of model for basic needs

6. Physical Operating System Environment (POSE)
Physical Server
Physical Processors
Physical Cores
Hardware
Threads
As you see on the right hand side of the screen, SQL Server is often installed in a physical operating system environment, which we will abbreviate as POSE through the rest of the course.

7. License Hardware Capacity by Cores
2012
Editions
Licensing Options
Server+CAL Core-based
Pay for the power you need
Enterprise
Cores a precise and flexible measure of capacity for hybrid environments
Business Intelligence
NEW!
Standard
Processor licenses with SA receive SQL Server 2012 at no additional cost
Physical Server Licensing
Virtual Machine Licensing
License all physical cores on hardware
Unlimited Virtualization with Enterprise Edition under Software Assurance
Licensing by cores is a better way to align pricing to hardware capacity so that you pay for the power you need. In addition, cores provide a precise and flexible measure of capacity across physical and virtual environment for simplicity, mobility and to support hybrid environments.
Capacity-based licensing, which is available for Enterprise and Standard Editions, is appropriate for database and data warehouse workloads and situations in which users are not easily counted.
For processor licenses under Software Assurance, you will receive SQL Server 2012 at no additional cost. Here’s how it works:
For physical server licensing, you can license all of the physical cores on the hardware, and with Enterprise Edition under Software Assurance, you’ll get unlimited virtualization.
For virtual machine licensing, you will license virtual cores—and with Software Assurance, you have the flexibility of License Mobility across on-premises or cloud deployments.
License virtual cores
License mobility with Software Assurance
Pay only for what you use OR

8. Core Licensing Examples
1. An Intel server with 4 x 8 core processors requires 32 Core licenses:
(8x4) x Core Factor of 1 = 32
2. An Intel server with 2 x 2 core processors requires 8 Core licenses:
(2x2) x Core Factor of 2 = 8
3. An AMD server with 2 x 6 core processors requires 9 Core licenses:
(2x6) x Core Factor of 0.75 = 9
4. An AMD server with 1 x 6 core processor requires 5 Core licenses:
(1x6) x Core Factor of 0.75 = 4.5  5

9. License by User or Device
PRINCIPAL Editions
Licensing Options
Server+CAL Core-based
Pay for the users or devices you need
Enterprise
Alignment to SharePoint & Office Licensing
Business Intelligence
NEW!
Standard
Enterprise Edition Server licenses w/ SA receive SQL Server 2012*
License The Server
License User or Devices
Physical Server Licensing
Virtual Machine Licensing
Users or Devices
License each individual Server
Licensing by cores is a better way to align pricing to hardware capacity so that you pay for the power you need. In addition, cores provide a precise and flexible measure of capacity across physical and virtual environment for simplicity, mobility and to support hybrid environments.
Capacity-based licensing, which is available for Enterprise and Standard Editions, is appropriate for database and data warehouse workloads and situations in which users are not easily counted.
For processor licenses under Software Assurance, you will receive SQL Server 2012 at no additional cost. Here’s how it works:
For physical server licensing, you can license all of the physical cores on the hardware, and with Enterprise Edition under Software Assurance, you’ll get unlimited virtualization.
For virtual machine licensing, you will license virtual cores—and with Software Assurance, you have the flexibility of License Mobility across on-premises or cloud deployments.
License single virtual machine
License mobility with Software Assurance
License each user/device
SQL Server CALs access any SQL Server OR
*EE Server units upgraded to 2012 or bought after General Availability will have 20 core maximum limit for the server. 2012 CALs also required for access. 

10. Server/CAL Licensing
Purchase a SQL Server license for each server, and then purchase Client Access Licenses (CALs) for either users or devices:
A Device CAL is assigned to the device and allows multiple users to use that device
A User CAL is assigned to the user and allows that user to use multiple devices
For both types of CAL, the users or devices are licensed to access ANY SQL Server on the network. The SQL CALs can also be used against any SQL Server regardless of platform or edition.
Note that even if a user accesses SQL indirectly through another server (for example when using a Line of Business application), a CAL is still required. This is often known as multiplexing.
External Users may be licensed with User or Device CALs or via Core licenses.

11. Virtual Operating System Environment (VM)
VOSE
Virtual Machine
Virtual
Cores
Hypervisor

12. Licensing Individual VM With Cores
Other Server Software
VM #1
VM #2
License based on # of virtual cores in each VM
Minimum of 4 core licenses per VM
VM #3
VM #4

13. Licensing Individual VM’s With Cores
If the same physical core is being mapped to 2 virtual cores, both virtual cores require licenses
Total Licenses Required: 8
VM 1: 4 SE Core Licenses
VM 2: 4 SE Core Licenses

14. Enterprise Edition Virtualization Licensing All Physical Cores
EE Core Licenses with SA:
Unlimited Virtualization
SA Benefit
This benefit only applies when the physical server is fully licensed with EE Core licenses & SA
VM #5
VM #10
VM #15
VM #4
VM #9
VM #14
VM #3
VM #8
VM #13
VM #2
VM #7
VM #12
VM #1
VM #6
VM #11
Server A: 2 processors x 4 cores each
Core Licenses Required: 8
Unlimited VMs

15. Cloud-Optimized License Flexibility
Hosted
Private Cloud w/
Virtualization
On-premises
License Flexibility for the Cloud
SQL Server 2012 offers the licensing flexibility needed to support hybrid deployment models that span hosted, on-premises, and private cloud with virtualization. With License Mobility under SA, you can load balance applications in your private cloud; and migrate or extend applications to hosted environments. In addition, you can build or extend apps and add SQL Azure to your EA or EAP.
Load balance in Private Clouds with License Mobility under Software Assurance (SA)
Migrate/extend applications to hosted environments with License Mobility under SA
Build or extend apps and add SQL Azure to your EA or EAP

16. The information in this presentation is Microsoft Confidential and subject to a Non-Disclosure Agreement
This presentation contains preliminary information that may be changed substantially prior to the final release of SQL Server 2012