JCI Website Tips For videos and tips on using the JCI website, go to: jciuk.org.uk/get-involved/website- training/ For help,

Make your website work for you It’s your website, it’s your responsibility Change content to reflect what you do Keep it up to date with new content – Banners, events, blogs, videos, pictures, testimonials – Add new pages with new exciting content – Spell and grammar check every change Share blogs and content via social media – Increase traffic to your site It’s your cheapest marketing tool – USE IT!

Ensure your website is relevant Schedule a meeting with your council Meet in a place with wifi / projector Walk through every page together Identify inaccuracies and improvements Agree a plan to improve, assign actions Discuss the website at every council meeting Every council member is responsible Contact National Board for help if unsure Do this and your website will look awesome and attract new members

Homepage Banners Welcome

Homepage Link / PageUseTipsFrequency Banners  Advertise upcoming events  Celebrate recent achievements  National and international events  Advertise council roles  Update regularly (don't let expire)  Design them to be colourful & engaging  Always link to more information  Check dropbox for new banners  Limit to a maximum of 5 banners 1 month Welcome  Possibly new visitor landing page  Defines your JCI chamber  First impressions are important  Friendly and engaging  You want them to stay on the site  What do you want them to do?  Invite them to an event, perhaps? 6 months

ABOUT US Landing page

ABOUT US Link / PageUseTipsFrequency Landing page  Defines your chamber  Tells them what you do  Where you meet  Who your members are  Clear, easy to read, lots of white space  Use pictures to make it personal  Use bullet points where you can  Define a “call to action” → get involved! 3 months What do we do?  Contains original text from UK  Refine it to suit your chamber  Clearly define what you do  Be honest → talk about what you offer 6 months What our members say  Testimonials sell the JCI value  Proof is in the pudding  Engaging, people can relate  Keep up to date – always  Add new and established members  Clearly define how they've benefited 3 months Meet the council team  Shows you exist and are active  Shows a professional team  Great for newbies at first event  Link externally to point to team  Keep up to date – always  Use pictures, link to social media  Define their role, skills to be learned  Advertise empty roles – can they fill it? 12 months or new council member Corporate Partnership  Attract local businesses  Define how they benefit  What's the business value? 3 months Supporting X  Show pride in your supporters  Link to their website → good for SEO  Professional, puts you on the local map 3 months X supports  Shout about why you support them, what they do  Link to their website → good for SEO  Professional, puts you on the local map 3 months

GET INVOLVED Landing page

GET INVOLVED Link / PageUseTipsFrequency Landing page  Defines your chamber  Tells them how to get involved  Tells them what is on offer  Tells them you’re active, keen  Tells them how they can benefit  Clear, easy to read, lots of white space  Use pictures to make it personal  Use bullet points (not too many)  Define a “call to action” → get involved!  Offer a free first event  Make it really easy to get involved 3 months Business Training Social Community  Defines your chamber  What they can get out of JCI  JCI better compared to others  Invitation to get involved  Provide examples of past events  Talk about your passions  Add pictures / video of past events  Link to external press releases  Don't mislead – deliver what you say 3 months Local projects  Local community engagement  What you’ve done, and proud of  How anyone can run a project  JCI is a supportive team  Discuss recent projects and its benefit  Link to pictures / video → proof  Tell how JCI supports new projects  Include member testimonials 6 months Get involved nationally & internationally  Contains original text from UK  Differentiate JCI – other groups  We offer so much more  Include member testimonials  Add upcoming events  Optional – update if you want to 6 months (optional)

JOIN US Landing page Extra Side- bar

JOIN US Link / PageUseTipsFrequency Landing page  Shouts – JOIN US!  Defines different joining options  Must be relevant to your chamber  Simple call to action – “Join Now” button  Lots of white space – little crowded text  The action to join has to be obvious  Ask new members to review the page  Would you click? 6 months Corporate membership  Attract local businesses  Define what employees get  Define what employers get  Define the business value  Provide examples, if possible  Use testimonials of other companies 6 months

BLOG Archive Categories

BLOG Link / PageUseTipsFrequency Categories  A collection of blogs entries  Defines the chamber’s activity  Easy to eyeball areas of interest  Shows how active a chamber is  Use categories to show different areas  President’s blog to be updated often  Notice the count in brackets 6 months Archive  Shows activity over the year  First impression is important  Try not to skip a month or 2, 3 or 4!  This really does show your activity  Make you chamber look really busy! 6 months Blog often, using relevant material Use pictures / video to engage the reader Link to social media channels and shout loud Lots of white space, check grammar and spelling Talk about what you’ve done, what you’re excited about Talk about external non-JCI stuff too, providing it is relevant Find people in your chamber who want to blog (council or not) Blog entries can be found with Google searches so get blogging!

CONTACT Landing page Address box

CONTACT Link / PageUseTipsFrequency Landing page  Tells them how to get in touch  Make it simple, easy  Link to your “meet the council” page  Add your social media channels 12 months Address bar  Mail, telephone, address details  If you have a mail address, add it  If you have a telephone number, add it  At least add an address 12 months