Online Measurement for Small Business Online Measurement Improve your marketing with valuable insights into how your customers interact with your website.

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Presentation transcript:

Online Measurement for Small Business Online Measurement Improve your marketing with valuable insights into how your customers interact with your website.

Your website is critical to the success of your business Online Measurement Why? What?How?Goals

But what do you know about your website’s visitors? Online Measurement Who are they?How are they getting to your site? What are they doing once they get there? When are they visiting? Why? What?How?Goals

Better marketing with website insights The more you know about your website visitors, such as where they come from and which pages they like best, the more you can focus your marketing efforts on what actually works Google Analytics can help. Online Measurement Why? What?How?Goals

Who are your visitors? Online Measurement Find out how many visitors you're getting and where they're located, so that you know where to focus your marketing budget. Why? What?How?Goals

How are your visitors finding you? Learn which search engines, blogs, or social networks drive most of your website’s traffic, and and increase your marketing efforts on those channels. Online Measurement Why? What?How?Goals

What are visitors doing on your site? Discover how long people stay on your site and which pages aren't being viewed as much. Increase visitor engagement by featuring your best content on your most popular pages. Online Measurement Why? What?How?Goals

When are most visitors coming to your site? Online Measurement Identify activity patterns, and be ready for corresponding increases in visitors. Consider posting special offers on days that your website receives the most visits. Why? What?How?Goals

Online Measurement Measure progress towards your marketing objectives Set goals in Google Analytics to understand if your website is helping you achieve your online objectives. Use different goal types to measure different types of conversions, like online purchases, time spent on your website, or total pages visited. Why? What?How?Goals

Valuable insight at no extra cost Online Measurement See all your information online in easy-to-read reports. Use different goal types to measure different types of conversions, like online purchases, time spent on your website, or total pages visited. Why? What?How?Goals

Thank you. If you have any queries or would like help setting up Google Analytics please contact us: Online Measurement